Filed under: Car Buying , Truck , Chevrolet , Ford , GMC , Honda , Nissan , Toyota , Ram Even as fuel prices creep back up, trucks are still a hot item among new-vehicle shoppers. To see how popular pickup trucks still are, you don’t have to look any further than how much effort automakers put into the continual one-upmanship of their trucks. Backing this fact up, USA Today is reporting that the segment could top two million sales this year – a total not matched since 2007, though still far from the pre-recession, three-million-unit levels. Through August, the Ford F-Series continues to be the segment leader with almost 500,000 units sold, but the Chevy Silverado (328,269), Ram 1500 (234,642), GMC Sierra (122,232) and Toyota Tacoma (110,293) are all seeing at least 20-percent sales increases, helping to account for around 1.44 million truck sales so far this year – not including possible outliers like the Suzuki Equator and Chevy Avalanche . This year alone, General Motors has completely redesigned its fullsize trucks, Ram and Toyota have significantly updated their offerings, the next-gen Ford F-150 will be out next year and Nissan is promising an all-new Titan around the same time with an eventual Cummins diesel under the hood . It would seem, then, that truck sales are poised to continue their upward trend. Pickup sales may hit 2M units for first time since 2007 originally appeared on Autoblog on Sat, 21 Sep 2013 17:03:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Chevrolet , Chrysler , Ford , GM , Honda , Toyota Ask any sales and marketing executive from Chrysler , Ford or General Motors what their company’s greatest challenge is and they will unequivocally reply, “California.” The Golden State accounts for 12.5 percent of all new car sales in the United States, but even more importantly, it is seen as a bellwether for the nation. As the home of the entertainment and consumer electronics industries, California has an outsized reach into our nation’s popular culture – but Californians have historically been among the least receptive to domestic products. There’s some evidence that trend may be changing, as domestic market share has been improving in the recent years, according to Forbes . Ford has seen its Blue Oval brand improve from seven percent in 2008 to over nine percent last year. Chevrolet topped six percent last year after three years of growth. Even Chrysler, which had a market share of less than four percent in 2010, has seen growth – to five percent in 2011 and almost six percent so far this year. Still, those numbers are a pittance compared to the import brands. According to The Detroit News , domestic automakers have a combined 30.8 percent share in California, well below their 44.3 percent national average. The domestics’ recent growth in California – the Japanese and Korean manufacturers’ “home turf” – has certainly been helped by supply shortages at Honda and Toyota , companies beset by natural disasters last year. If domestic automakers are going to continue to take share from foreign competition, they’re going to have to have more success stories like the recent surge in Chevrolet Volt sales, a phenomenon spurred by the availability of High Occupancy Vehicle lane stickers for GM’s plug-in hybrid.