Filed under: Truck , Toyota , Off-Road Despite the earnest efforts of Japanese automakers like Toyota and Nissan , the American pickup truck scene remains wholly dominated by the likes of Ford , General Motors and Chrysler . This is not news. Part of the reason is because of the sheer number of variants offered by US automakers – everything from work-spec base trucks to house-leveling heavy duty models can be had, with a seemingly endless combination of engines, cab sizes, bed lengths and trim levels. It’s a hugely profitable business, and though the Japanese automakers still offer competitive fullsize trucks, in terms of sheer volume, they simply don’t compete. But American pickups aren’t just about work; there’s a huge play aspect involved, too. Look at the desert-storming Ford F-150 SVT Raptor or the Ram Power Wagon – these butch trucks are built with superb off-road prowess in mind, and Detroit’s Japanese rivals have once again largely been silent in this segment. Until now. Introduced at the 2014 Chicago Auto Show , Toyota now offers the TRD Pro series of models that, in addition to the crazy-orange Tundra seen here, includes the smaller Tacoma pickup and 4Runner SUV. And this isn’t just some pretty appearance package, either – there’s honest-to-goodness capability baked into all of the TRD Pro models. Intriguing, for sure, so I recently spent a weekend with the big boy Tundra to see what’s what.
Toyota Motor Engineering and Manufacturing North America, Inc.(TEMA) President and CEO Osamu Nagata speaks at the Rainbow Push Coalition 43rd Annual International Convention in Chicago on July 2, 2014.
Filed under: Chicago Auto Show , SUV , Truck , Toyota , Off-Road With a rich history of creating off-road worthy trucks and SUVs and a somewhat bland impression of its brand overall, Toyota has wisely created a line of TRD Pro Series vehicles to spice up its showrooms and newly engage customers. Debuting at this year’s Chicago Auto Show before rolling into dealers this fall, the TRD-tuned vehicles include the 4Runner , Tacoma and Tundra , all with added rough-road gear and amped-up looks. The TRD Pro Series trucks might end up, in many cases, as lifestyle accessories for outdoorsy types, but that doesn’t mean they’re all show. TRD springs and Bilstein dampers are set up for off-road performance, while skid plates will protect the softish underbellies of these would-be rock-crawlers. The trio all get lifted over stock height, as well, with two-inch gains for the Tundra and Tacoma (lovingly referred to as “Taco Supreme” in the Toyota press release), and an inch-and-a-half rise for the 4Runner. We detailed all of the changes to the Pro Series vehicles in our original announcement post , and you’ll also find more granularity of information in the Toyota press release below . Before you dive in, however, be sure to take in our set of live, action-packed images from the Chicago Show floor. Continue reading Toyota demos its TRD Pro Series line [w/video] Toyota demos its TRD Pro Series line [w/video] originally appeared on Autoblog on Fri, 07 Feb 2014 13:30:00 EST. Please see our terms for use of feeds . Permalink
CHICAGO, Ill., January 31, 2014 – With the Midwest in the grip of one of the coldest winters on record, Toyota is looking to bring some “sizzle” to the city of Chicago.
CHICAGO, Ill., (Jan. 31, 2014) – Scion will be connecting with Chicagoans through virtual and experiential means at the 2014 Chicago Auto Show.
TORRANCE, Calif., April 5, 2013 – Get ready music fans! Lexus worked with Live Nation to create
CHICAGO, Feb. 7, 2013-Toyota Motorsports and Scion announced today that the Scion FR-S sports coupe will be the official vehicle of the 2013 Toyota Pro/Celebrity Race. This first Pro/Celebrity race-ready vehicle is making its debut here at the Chicago Auto Show.
CHICAGO, Feb. 7, 2013 – – Toyota Motor Sales (TMS), U.S.A., Inc., unveiled the redesigned 2014 Tundra full-size pickup truck at a press conference at the 2013 Chicago Auto Show.