Filed under: LA Auto Show , Minivan/Van , Marketing/Advertising , Toyota , Design/Style Good marketing is a huge portion of making a film successful, and Toyota and Nickelodeon are going overboard to promote the upcoming SpongeBob Movie: Sponge Out of Water with this custom 2015 Sienna inspired by the cartoon character at the Los Angeles Auto Show . The exterior is decorated to look just like SpongeBob, but his maniacally smiling face on the hood and windshield might be pure, uncut nightmare fuel for a segment of the child population. The ring on the roof actually blows bubbles too, and the look gets finished off with matching blue and yellow wheels. If you get past SpongeBob’s crazed expression and take a peek inside, you find even more cartoon cues. Each of the seats is upholstered to evoke the shows stars, and all of the trim has nautical inspiration as filtered through the series’ animation style. The floor is a sandy beige, blue wood trim runs over the dashboard and sides and the roof has airbrushed clouds. Of course, it’s hard not to miss a ship’s wheel that replaces the usual steering wheel. While it’s certainly bizarre, kids might dig the bright colors, while their parents check out the Sienna. The van’s also going on a cross-country promotional tour to advertise the movie ahead of its February 6 release. Scroll down for all of the info about this cartoon car.
New York, NY – June 21, 2013 – Toyota this afternoon announced a substantial increase in its pledge to Food Bank For New York City. Originally, Toyota planned to donate one meal for each video view of the short documentary about its work with Food Bank, up to 250,000 meals.
Toyota and Cincinnati Children’s to Donate 10,000 Child Car Seats to Families In Need as Part of Child Passenger Safety Education Campaign
NEW YORK (Jan. 17, 2013) – Did you know that three out of every four child car seats in the United States are not used or installed correctly?
Toyota Financial Services Announces Expansion of Its ‘Making Life Easier’ Scholarship Program to $1 Million
Aug. 9, 2012 – Torrance, Calif. – Toyota Financial Services (TFS) today announced the expansion of its Making Life Easier scholarship program to $1 million for 2013, which will provide scholarships to underserved students through Boys & Girls Clubs of America as well as other TFS non-profit partners including North High School, All Peoples Community Center, Community’s Child, 1736 Family Crisis Center, and Los Angeles Team Mentoring.