Filed under: Marketing/Advertising , Videos , Toyota , Sedan Toyota opted for inspirational in its 2015 Super Bowl ad, pairing paralympian Amy Purdy and boxing legend Muhammad Ali with its 2015 Camry sedan. Continue reading Toyota: One Bold Choice Toyota: One Bold Choice originally appeared on Autoblog on Sun, 01 Feb 2015 19:09:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif. (Jan. 16, 2015) – The bold, new 2015 Toyota Camry has earned a much-deserved place in the most talked about sporting event of the year. Today, America’s best-selling car for thirteen consecutive years kicks off the next phase of its “One Bold Choice Leads to Another” marketing campaign for Super Bowl XLIX.
Delighting enthusiast drivers and luxury connoisseurs alike, the third-generation Lexus IS models continue to upset the balance of power among sport sedans for 2015, their sophomore season. The IS 250 and IS 350 models convey an aggressive yet elegant presence with the brand’s unmistakable spindle grille, L-theme LED daytime running lights and dynamic bodylines. The all-V6 lineup incudes the choice of 204-hp and 306-hp powertrains, with rear-wheel drive or all-weather drive. In both, silken power delivery combines with multi-link rear suspension and finely tuned electronic power steering derived from the Lexus GS sedan to deliver a rousing driving experience.