Toyota Prius C ad campaign begins with "Malti-poo" spot

Toyota Prius C ad campaign begins with "Malti-poo" spot

March 13, 2012 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota The curtain’s been lifted on the ad campaign for the Toyota Prius C , and it’s all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it’s ad-speaky way it targets “city-dwelling millennials” as it “demonstrates key vehicle attributes in a fun and approachable way.” It “embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game” while it also “offers visual tools and easy ways to share digestible information and collect opinions.” In English: it’s trying to hook first-time car buyers on the notable features of the Prius C in inventive ways. Case in point: the Malti-poo spot will be followed by one called “Dolphin Tattoo,” and platforms will include broadcast television, print, consumer experience and a YouTube channel that provides car buying and financial advice. See below for the ad and the press release describing the campaign. Continue reading Toyota Prius C ad campaign begins with “Malti-poo” spot Toyota Prius C ad campaign begins with “Malti-poo” spot originally appeared on Autoblog on Mon, 12 Mar 2012 18:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota Priuc C ad campaign begins with "Malti-poo" spot

Toyota Priuc C ad campaign begins with "Malti-poo" spot

March 13, 2012 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota The curtain’s been lifted on the ad campaign for the Toyota Prius C , and it’s all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it’s ad-speaky way it targets “city-dwelling millennials” as it “demonstrates key vehicle attributes in a fun and approachable way.” It “embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game” while it also “offers visual tools and easy ways to share digestible information and collect opinions.” In English: it’s trying to hook first-time car buyers on the notable features of the Prius C in inventive ways. Case in point: the Malti-poo spot will be followed by one called “Dolphin Tattoo,” and platforms will include broadcast television, print, consumer experience and a YouTube channel that provides car buying and financial advice. See below for the ad and the press release describing the campaign. Continue reading Toyota Priuc C ad campaign begins with “Malti-poo” spot Toyota Priuc C ad campaign begins with “Malti-poo” spot originally appeared on Autoblog on Mon, 12 Mar 2012 18:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota using Shazam music ID app for new TV spot, giveaway

Toyota using Shazam music ID app for new TV spot, giveaway

February 4, 2012 by · Leave a Comment 

Filed under: Budget , Sedan , Marketing/Advertising , Toyota Toyota is looking to meld the smartphones with the television in a new ad campaign. The automaker is giving fans a chance to win two Camrys in new promotion that uses the Shazam mobile app in conjunction with a TV spot. When the commercial airs, viewers simply fire up Shazam and enter the giveaway. (They can also enter the sweepstakes online.) Toyota says the program is the first and largest of its kind to use Shazam. The “Connections” TV spot is designed to encourage further exploration of the so-called “Camry Effect,” a social media campaign focused on how the Camry impacts people’s lives for the better. Fans can enter the sweepstakes once daily for a chance to take home a Camry for themselves and one for a friend. Hit the jump for the full press release. Continue reading Toyota using Shazam music ID app for new TV spot, giveaway Toyota using Shazam music ID app for new TV spot, giveaway originally appeared on Autoblog on Sat, 04 Feb 2012 10:02:00 EST. Please see our terms for use of feeds . Permalink

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