Filed under: Budget , Hatchback , Toyota , First Drives Advertising firms have done an admirable job convincing consumers that the easiest way to find a best-in-segment car or truck is by looking at a few key metrics. In the most elementary terms, the vehicle with the highest horsepower, most gears in its transmission housing, lowest acceleration times and best fuel economy most certainly must be the class benchmark. Yet as the commercials and billboards continue to drive that deceitful message, Toyota is betting shoppers in the subcompact segment are a bit more discerning. The Japanese automaker has just launched its updated 2015 Yaris , a three- and five-door offering that bucks the innovation and performance trends by offering what Toyota feels that entry-level buyers actually desire – reliability, practicality and a low sticker price. It’s sweltering in the tropical Hawaiian sun as I check out the deeply refreshed 2015 Yaris SE. This five-door hatchback, a range-topping version of the company’s subcompact “sporty hatch” (Toyota’s words, not mine), builds on the new-in-2012 generation by wearing new front and rear fascias, redesigned headlights and some attractive new wheels for the upcoming model year. Overall, I like what I see. The front clip, with new LED daytime running lights, projector-beam headlight lenses and an oversized piano-black grille adds some character and aggression to a formerly nondescript vehicle. The wheel designs are big improvement, too, as their twisted spokes suggest motion even when standing still. The rear treatment, basically a new urethane bumper cap and redesigned taillamps, isn’t as exciting as the front, almost appearing less sporty overall with the deletion of the chrome exhaust outlet, but it ties the package together.
Filed under: Truck , Marketing/Advertising , Videos , Toyota , Humor It takes a lot to get a product noticed in today’s fast-paced world, but one avenue that’s always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called “Tacoma Wins,” in which the midsize pickup’s features and specifications best a number of seemingly worthy competitors. Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota’s newest spots. Continue reading Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper originally appeared on Autoblog on Mon, 26 Aug 2013 19:59:00 EST. Please see our terms for use of feeds . Permalink