Toyota Named Official Automotive Partner of the 2015 Special Olympics World Games

Toyota Named Official Automotive Partner of the 2015 Special Olympics World Games

July 17, 2014 by · Leave a Comment 

TORRANCE, Calif. (July 16, 2014)

Supercross Tundra Motors Over Competitors

November 9, 2013 by · Leave a Comment 

TORRANCE, Calif. (Nov. 5, 2013)

Toyota Leads the Charge in Hybrid Technology with Steady Popularity in California

July 31, 2013 by · Leave a Comment 

TORRANCE, Calif. (July 29, 2013) – Californians prefer Toyota hybrids over those of any other automaker as the brand continues to outsell its competition.

Toyota Partners with Eco-Savvy Influencers on 2013 Prius MPG Challenge

July 11, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., July 10th, 2013 – Building on the success of wave one of the Prius Plug-In MPG Challenge, Toyota today launched wave two of the competition, which brings together seven prolific environmental influencers from N.Y., N.J. and Conn. These ecologically-conscious influencerswill borrow Prius Plug-In vehicles and compete against one another to see who can garner the highest overall MPG over the course of a 30-day period.

Altima, Fusion shaking up midsize sedan sales race

Altima, Fusion shaking up midsize sedan sales race

April 9, 2013 by · Leave a Comment 

Filed under: Car Buying , Sedan , Chevrolet , Ford , Honda , Hyundai , Mazda , Nissan , Toyota When we first saw and drove new midsize sedans like the 2013 Nissan Altima and 2013 Ford Fusion , we had a feeling the Toyota Camry would eventually see a challenge for the top sales spot, but we had no idea things would move this quickly. Automotive News is reporting that the quarter tallies still show the Camry holding a sizable lead over its competition, but the Altima did manage to outsell the Toyota by 100 units last month. While a single month of not outselling the competition might not be enough to unseat the Camry from its 11-year sales throne, it goes to show how far recent competitors in the segment have come. The four best-selling cars in the midsize segment (in order) are the Camry, Honda Accord , Altima and Fusion , with each car boasting more than 80,000 units through the first three months of the year. Both the Accord and Fusion are seeing double-digit year-over-year sales increases while the Camry and Altima have dropped somewhat. And it wasn’t just Camry that was losing ground. As we saw in the March 2013 By The Numbers post, Toyota sales as a whole were down slightly from 2012 while all of its key competitors ( Chevrolet , Ford , Honda and Nissan ) were in the green. After the top four sellers in the segment, the next closest midsizers are the Chevrolet Malibu and Hyundai Sonata , but these cars are well off the competitive pace. Although the 2014 Mazda6 isn’t expected to take too big of a bite out of the midsize market, its attractive design and available diesel engine could continue the shakeup of this once-predictable segment. Altima, Fusion shaking up midsize sedan sales race originally appeared on Autoblog on Tue, 09 Apr 2013 09:44:00 EST.

Toyota introduces new technologies to curb unintended acceleration

Toyota introduces new technologies to curb unintended acceleration

November 20, 2012 by · Leave a Comment 

Filed under: Safety , Technology , Toyota In recent years, Toyota vehicles have been involved in a number high-profile accidents blamed on ” unintended acceleration .” And whether the root cause of these incidents boils down to driver error or faulty mechanicals, Toyota is working to address the issue. One of two new systems in development at Toyota goes by the name of Intelligent Clearance Sonar. The technology is meant to reduce parking lot collisions by detecting objects out of the driver’s sight. If an imminent collision is detected, the ICS system will automatically hit the brakes, reduce engine power and sound an alarm. Toyota’s other new safety system is Drive-Start Control. According to the automaker, if the system senses that the wrong gear has been selected from Park while the driver is pressing on the accelerator, a warning is flashed on the dashboard and engine output is reduced “to limit a sudden start or acceleration.” There are a number of scenarios where the system might kick in – for example, if a driver bumps into something while reversing, panics and shifts into a forward gear without letting up on the accelerator, DSC would take over. While such research is commendable, the National Highway Traffic Safety Administration has called for making such systems mandatory in coming years. And more and more automakers are investigating and/or committing to developing electronic failsafes to deal with unintended acceleration. Last month, Nissan announced a camera-based system designed to curb pedal misapplication. Toyota says the systems will be available on future vehicles soon, a development that could give it a leg up on the competition if/when new federal rules are approved.

Kyle Busch and ‘Rowdy Edition’ Camry Win the Toyota Racing Dream Build Challenge

November 2, 2012 by · Leave a Comment 

LAS VEGAS, Oct. 30, 2012 — All the votes are counted and the fans have spoken: Kyle Busch and his track-inspired black-on-black “Rowdy Edition” Camry have won the Toyota Racing Dream Build Challenge. Busch’s efforts earned a check from Toyota for $50,000 that goes to his chosen charity for the competition, the Kyle Busch Foundation. Toyota made the announcement today at the SEMA Show with the help of TV racing commentator and Top Gear USA host, Rutledge Wood, master of ceremonies for the event.

NHRA Driver Antron Brown Launches Radical Toyota Sequoia Dream Build

October 22, 2012 by · Leave a Comment 

TORRANCE, Calif., (Oct. 20, 2012) – NHRA Top Fuel points leader Antron Brown has hatched an extreme concept for his Sequoia in the Toyota Racing Dream Build Challenge ( ). Straight line speed is what Top Fuel is all about, and Brown left no stone unturned to make sure his vehicle is the fastest of the four in the competition.

Toyota to field all-new LMP1 at Le Mans next year?

Toyota to field all-new LMP1 at Le Mans next year?

June 19, 2011 by · Leave a Comment 

Filed under: Motorsports , Toyota 1998 Toyota GT-One – Click above for high-res image gallery This year’s 24 Hours of Le Mans packed plenty of action, but there weren’t as many automakers fielding their own entries in the top-tier LMP1 category as you might think. There was Audi , of course, which has dominated the category for years, arch-rival Peugeot , with its diesel-powered challenger, and Aston Martin , which stepped up to the big leagues after dominating just about every GT category for years. Honda Performance Development had a couple of cars in the second-tier LMP2 category, and there were plenty of factory-supported GT cars. The rest of the LMP1 field was filled by privateers running mostly Lola, Zytek, Oreca or Judd chassis, powered by a variety of engines. But the coming years could see an influx of new automakers aiming to take on Audi for the top honors. According to the latest rumors, race organizers ACO are in discussions with a number of car manufacturers interested in entering the LMP1 category. Chief among them is reportedly Toyota , which is said to have been working on its own prototype since last year. The Toyota LMP1 is reportedly being developed with Dome – a Japanese chassis constructor that’s built such racing machinery as the competition-spec Honda NSX , an aborted F1 program and several Le Mans prototypes, as well as a handful of Toyota racers in the 1980s – and incorporates a hybrid powertrain. The last time Toyota competed at Le Mans was with the GT-One (pictured above), which raced there in 1998 and 1999 but held the lap record at La Sarthe until 2006. The new entry, according to reports, could be ready for an assault on next year’s 24 Hours of Le Mans.

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