Toyota Thanks Customers for Making The Corolla the Best-Selling Nameplate Ever

September 11, 2013 by · Leave a Comment 

Torrance, Calif., Sept. 5, 2013 — If you bought a Toyota Corolla last month, your new car just might be the 40 millionth Corolla ever sold. It's not about the number, but the number sums it up: Happy customers have made Corolla the best-selling automotive nameplate in history.

First 2014 Toyota Corolla commercial dances through time

September 8, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Marketing/Advertising , Videos , Toyota Despite the fact that the Toyota Corolla pretty much sells itself, the eleventh-generation 2014 model is getting a huge marketing push that aims to appeal to both Millennials (of course), as well as the older generations that have lived with the stalwart Japanese compact for decades. The first television advertising spot, called, “Style Never Goes Out of Style,” shows that the Corolla has had a place in mainstream culture since its launch in the 1960s. We have to admit, it’s pretty cool to see older models from the ’60s, ’70s and ’80s come out to play for this commercial, especially the latter of those, as it gives us enthusiasts fond memories of the infamous AE86. The whole web/broadcast/print/social media marketing campaign surrounding the 2014 Corolla is called “Elevate,” because, according to Toyota : Extensive market research shows that Millennials are looking to take their career to the next level and are looking to buy their first ‘real’ car to get them there. The design of the all-new Corolla is significantly elevated from the previous generations, creating a more dynamic and desirable image for the Corolla nameplate that will appeal to these younger buyers. In our First Drive of the 2014 Corolla , we found it to be a perfectly fine vehicle for the sort of day-to-day, appliance-like tasks it will be asked to accomplish, but in terms of excitement… there isn’t any. But since research shows that more and more younger buyers don’t really give a hoot about driving , perhaps a shiny new appliance like the Corolla is exactly what they’ll be looking for when it comes time to buy a car. Scroll down to have a look at Toyota’s newest commercial for the Corolla, as well as the company’s press blast. Continue reading First 2014 Toyota Corolla commercial dances through time First 2014 Toyota Corolla commercial dances through time originally appeared on Autoblog on Sat, 07 Sep 2013 19:05:00 EST.

Pricing Announced for 2014 Toyota Corolla

August 28, 2013 by · Leave a Comment 

TORRANCE, Calif., August 27, 2013 – The all-new 2014 Corolla will offer its dramatically elevated design, efficiency and renowned Toyota quality, at an extremely attainable price. The world’s most popular compact sedan will remain a legendary value in the segment.

2014 Toyota Corolla

2014 Toyota Corolla

August 28, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Toyota , First Drives Reprising The Recipe For A Perfect Slice Of Toast My toaster broke the other week. Halfway through the process of cooking my gourmet Pop-Tart breakfast, the thing crapped out with a small bang, leaving my delicious morning treats trapped inside. To rectify the situation, I ventured out to a big box store, located the toaster aisle, and ran a couple of questions through my mind. Do I need two slots or four? Do I need to spend more than 20 bucks on this thing? Should I just buy a toaster oven to give me a wider range of bachelor-pad cooking functionality? After no more than two minutes of contemplation, I grabbed the cheapest one on the shelf, paid and left the store. The new toaster works just fine. This sort of unemotional shopping experience is how I suspect people decide to purchase the Toyota Corolla . It’s a perfectly fine appliance, and to a good number of people in the world, the bond between a car and a driver is no more important than the connection I feel to my toaster.

Does this dealer leak hint at a Toyota Corolla wagon?

Does this dealer leak hint at a Toyota Corolla wagon?

August 23, 2013 by · Leave a Comment 

Filed under: Budget , Wagon , Toyota , Rumormill The hopes of car enthusiasts are often vain little things; bordering on irrational desires for technologies and form factors that the market has declined to buy in volume, at least in North America. Manual transmissions, diesel engines (although slightly more mainstream these days), compact pickup trucks and, of course, station wagons, are all variations on the well-worn theme here. And so, when we come across a rumor that one or more of these items from our wish list might be upcoming, and a surprise at that, we tend to get fairly amped. Use that as background when you’re considering just how many grains of salt to swallow with this latest Toyota Corolla rumor, which stems from a leaked schematic on the dealership level, and portends a wagon bodystyle for the new car. One enthusiastic Autoblog reader and Toyota dealership employee recently stumbled upon the interior lighting schematic drawing you see inset here, which clearly identifies both the “4D” four-door sedan version of the 2014 Corolla, but also a long-roof “5D” car that is unimpeachably a station wagon (click to expand the image). The real question is, is it a Corolla? What’s possible, albeit disheartening, is that we’re looking at a diagram for the European Auris Touring Sports model (pictured above), a car that debuted at the Geneva Motor Show this past March. However, at least from the diagrams above, the D-Pillar doesn’t look correct, and the nose doesn’t seem quite “pointy” enough, for lack of a better word. It also doesn’t explain why a US dealer would receive such information. Just this week, we drove the 2014 Corolla (look for the review very soon), and at that launch event, Toyota spokespeople told us that there were no further bodystyles planned “at this time.” That kind of language leaves the door open just a crack for a North American wagon.

Toyota Launches Production of All-New 2014 Corolla & Redesigned 2014 Tundra

August 11, 2013 by · Leave a Comment 

ERLANGER, Ky.

Toyota Elevates Expectations with the Surprising 2014 Corolla

June 8, 2013 by · Leave a Comment 

TORRANCE, Calif. (June 6, 2013) – Building on 47 years of success and close to 40 million sales in the world, the 11 th generation Corolla is a dramatically styled, sleeker, more dynamic Corolla that will change consumer perceptions of this iconic compact.

2014 Toyota Corolla shows its new Euro-spec nose [w/poll]

2014 Toyota Corolla shows its new Euro-spec nose [w/poll]

June 7, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Europe , Toyota , Design/Style After tons of teasing , Toyota finally unveiled the all-new 2014 Corolla in the wee hours of the – at least to those of us here in the Midwest. The fresh new face of the US-spec car takes a number of cues from the Camry and Avalon sedans, and in S trim with the large alloy wheels and blacked-out front fascia, we’d even venture this is the most boldly styled North American Corolla to date (faint praise as that may be). Of course, our friends in other markets will also be getting fully updated versions of the Corolla as well, and here, we’re getting our first glimpse at the European-spec car, complete with a very different front fascia that, at least in this trim, seems to take a more conservative design approach. A quick poll of the Autoblog staff shows that we’re torn as to whether or not we prefer this European look to our North American-specific car, but at least in the sporty-ish S trim, we think the Americans may have got the better end of the deal. The Euro-spec Corolla actually shares a lot of its design with its larger platform-mate, the Auris , a car that we don’t – and likely won’t – get in the States. Inside, the European Corolla looks basically the same as the NA car, and while market-specific engines and specifications haven’t been released yet, it’s expected that the Corolla will share much of its dirty bits with the European Auris, as well. Have a look through the Euro-spec gallery above , as well as the US-spec gallery below , and then let us know which Corolla you think looks better in our poll and in Comments. View Poll 2014 Toyota Corolla shows its new Euro-spec nose [w/poll] originally appeared on Autoblog on Fri, 07 Jun 2013 11:02:00 EST. Please see our terms for use of feeds . Permalink

2014 Toyota Corolla debuts with more power, interior space

2014 Toyota Corolla debuts with more power, interior space

June 7, 2013 by · Leave a Comment 

Filed under: Sedan , Toyota Depending on who you ask, the best-selling car in the world is either the Ford Focus or Toyota Corolla . Not surprisingly, Toyota claims it’s the Corolla. Either way, we’re talking around a million individual units per year, and over 40 million over the car’s lifetime on the market, so the redesign of Toyota’s compact sedan is big-time news for the Japanese automaker that it needs to get right. The Toyota Corolla was last redesigned way back in 2008, meaning the 2014 model is a long-overdue update to the C-segment sedan. Its age shows when compared to newer rivals like the Honda Civic , Chevy Cruze , Hyundai Elantra and the aforementioned Ford Focus when comparing technology features, fuel mileage and interior roominess. In an effort to solve those demerits, Toyota has added nearly four inches to the 2014 Corolla’s wheelbase and will offer a new continuously variable transmission with seven simulated gear ratios. Engine choices consist of two available 1.8-liter four-cylinder units, one with 132 horsepower and 128 pound-feet of torque, and another more efficient version that uses Toyota’s new Valvematic technology to offer 140 horses and 126 lb-ft of torque. Eco and Sport modes will be selectable by the driver. Fuel mileage jumps to an estimated highway rating of “over 40 miles per gallon,” says Toyota, when properly equipped. We take that to mean the CVT, as the base L model is still saddled with an old-as-dirt four-speed automatic.

The Unexpected: Toyota Reveals the Stunning Next-Generation Corolla Sedan

June 7, 2013 by · Leave a Comment 

TORRANCE, Calif. (June 6, 2013) – The all-new 2014 Corolla will include dramatically amplified elements of style, design, quality and craftsmanship, while building upon the stellar Corolla reputation for reliability, efficiency and function, making Toyota’s newest compact the most surprising and capable Corolla yet.

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