When Cars and Roads Communicate, Everybody Wins

June 22, 2014 by · Leave a Comment 

ANN ARBOR, MICH. (June 20, 2014) — Hideki Hada has worked in the automotive industry since 1989. During that time, he has seen increased concern from the government and people when it comes to automotive safety. As these concerns have risen, Hideki’s have risen with them. That is why in 2004 he joined Toyota Technical Center (TTC) as a Senior Engineer for the creation of government –industry collaborative projects to develop new wireless technologies for advancing active safety systems. Ten years later, Hideki is the General Manager of the Integrated Vehicle Systems Department at TTC.

Nickelodeon and Toyota Create SpongeBob SquarePants-Inspired 2014 Toyota Highlander

July 12, 2013 by · Leave a Comment 

NEW YORK–July 12, 2013 — Nickelodeon and Toyota are making this the best summer ever for SpongeBob fans with the creation of the first SpongeBob SquarePants-inspired vehicle. The SpongeBob 2014 Toyota Highlander will feature a custom SpongeBob-themed exterior and an interior design that captures all of the beloved character’s high-octane energy.

Status Update: Lexus Races Ahead with First Facebook Timeline-Inspired App

February 2, 2012 by · Leave a Comment 

TORRANCE, Calif. (Feb. 2, 2012) — In anticipation of Facebook’s expected launch of Timeline for brands, Lexus unveiled a new Timeline-inspired Facebook app today at apps.facebook.com/pointsofnoreturn-tm/ that allows the automaker to connect with its fans on a more personal level. The Points of No Return application focuses on the all-new 2013 Lexus GS (arriving in showrooms February 2012), highlighting milestones in the creation and history of the model, as well as other groundbreaking moments in social media, technology and design.

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