Toyota goes creepy with new Prius People Person commercial

Toyota goes creepy with new Prius People Person commercial

September 25, 2011 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Hatchback , Toyota In the latest Prius family commercial by Toyota , actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He then steps out of his house to find that his Toyota Prius has morphed into four vehicles: a regular Prius, Prius V , Prius C concept and Prius Plug-In . This is the end of Mr. People Person, as he quickly disintegrates, leaving only his size-bazillion shoes and a bunch of little people behind. Toyota’s narrative behind its Prius People Person ad states: Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There’s one for everyone. There’s the original one, the bigger one, the smaller one and the one that plugs in. They’re all a little different, just like us. We’d say the spot makes sense conceptually, but it’s a bit over the top, and creepy to boot. See it for yourself after the jump and let the disintegration begin.

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