Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway

February 6, 2014 by · Leave a Comment 

CHICAGO and DAYTONA BEACH (Feb. 6, 2014) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.

2011 SEMA Show: 2012 Toyota Camry Daytona 500 Pace Car

October 30, 2011 by · Leave a Comment 

On display at the 2011 SEMA Show Toyota exhibit will be the all-new 2012 Camry Pace Car, which will lead the field for the start of the 54 th running of the Daytona 500

2012 Toyota Camry chosen as Daytona 500 pace car

2012 Toyota Camry chosen as Daytona 500 pace car

August 24, 2011 by · Leave a Comment 

Filed under: Motorsports , Sedan , Toyota , Specialty , Racing While Toyota competes with Ford , Chevy and Dodge on this country’s NASCAR tracks, the pace cars leading them around have remained defiantly American – at least at Daytona, anyway. In the 50 years they’ve been running the Daytona 500 , only once has the pace car been an import: the Porsche 914 that paced the race in 1971. Apart from that one exception, it’s been all Detroit – Pontiacs mostly, but also Buicks , Chevrolets, Dodges, Plymouths and Fords. But just as Toyota has rubbed and bumped its way up the field over the past decade plus of competition, it’s now got one of its own up at the front as the official pace car for next year’s race. That’s right. When the 2012 Daytona 500 kicks off the Sprint Cup season come February, it’ll be the new 2012 Toyota Camry setting the pace. And while some may bemoan the use of an “import” for the task, Toyota would argue that nothing could be more American. After all, the Camry has been built in America (first in Georgetown, Kentucky, and now in Lafayette, Indiana) for 25 years now. And for 13 of the past 14 years, it’s been the top selling car in America. So maybe, just maybe, the Toyota Camry has earned the honor.

VICKERS BACK IN THE GROOVE

March 18, 2011 by · Leave a Comment 

VICKERS BACK IN THE GROOVE Three races down in the 2011 NASCAR Sprint Cup Series season, with his first top-10 finish in the bag, it seems like business as usual for Red Bull Racing Toyota Camry driver Brian Vickers as he heads to the Bristol Motor Speedway for this weekend’s Jeff Byrd 500. But, after losing most of the 2010 season recuperating from blood clots that threatened his career, Vickers is savoring every moment of a return to doing what he loves best – racing a stock car. Getting back in his No. 83 Camry to start the 2011 Sprint Cup season at Daytona had always been his target since being diagnosed with the condition in May of last year, so getting the clearance to race again was huge. Yet, coming so close to losing the thing he’s most passionate about has certainly left its mark on him. “Going through this is definitely going to change my perspective,” he says. “I think what I went through changed me more personally. It changed who I am and I grew a lot as a person. I still have a lot of growing to do and I am sure there are plenty of people who would point that out, but I definitely took a big step up the ladder through this experience. “I have no doubt that going through this experience and how it’s changed me personally is going to show up on the race track.

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