Toyota Becomes First Founding Partner of Historic DAYTONA Rising Project at Daytona International Speedway
CHICAGO and DAYTONA BEACH (Feb. 6, 2014) – International Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC Bulletin Board: ISCB) (“ISC”) today announced a groundbreaking, multi-year partnership with Toyota Motor Sales (TMS) U.S.A., Inc. that will make Toyota the first Founding Partner at Daytona International Speedway as part of its unprecedented $400 million DAYTONA Rising redevelopment project.
On display at the 2011 SEMA Show Toyota exhibit will be the all-new 2012 Camry Pace Car, which will lead the field for the start of the 54 th running of the Daytona 500
Filed under: Motorsports , Sedan , Toyota , Specialty , Racing While Toyota competes with Ford , Chevy and Dodge on this country’s NASCAR tracks, the pace cars leading them around have remained defiantly American – at least at Daytona, anyway. In the 50 years they’ve been running the Daytona 500 , only once has the pace car been an import: the Porsche 914 that paced the race in 1971. Apart from that one exception, it’s been all Detroit – Pontiacs mostly, but also Buicks , Chevrolets, Dodges, Plymouths and Fords. But just as Toyota has rubbed and bumped its way up the field over the past decade plus of competition, it’s now got one of its own up at the front as the official pace car for next year’s race. That’s right. When the 2012 Daytona 500 kicks off the Sprint Cup season come February, it’ll be the new 2012 Toyota Camry setting the pace. And while some may bemoan the use of an “import” for the task, Toyota would argue that nothing could be more American. After all, the Camry has been built in America (first in Georgetown, Kentucky, and now in Lafayette, Indiana) for 25 years now. And for 13 of the past 14 years, it’s been the top selling car in America. So maybe, just maybe, the Toyota Camry has earned the honor.