Filed under: Aftermarket , SEMA Show , Videos , Toyota , Specialty , Design/Style Toyota has six vehicles that it’s bringing to the Specialty Equipment Market Association ( SEMA ) show next week, all of which were developed by and for people who live active lifstyles. Four of them are the result of the Toyota Dream Build Challenge, which tasked a team of athletes and vehicle customization shops to build Toyota sedans, pickup trucks and sport utility vehicles in seven weeks that would enhance performance in their respective sports. We’ll lead off with the CamRally Camry , developed by NASCAR driver Parker Kligerman, Kyle Busch Motorsports and Mooresville, NC shop Detroit Speed, Inc. for the Dream Build Challenge, because it appeals to us gearheads (sure, call us one-sided). It was totally transformed into a rally vehicle, and it has to be the most badass Camry we can remember seeing. The sedan is always a bit flaccid-looking in stock form, but the CamRally’s wide body and other exterior upgrades and the turbocharger make us forget about that, as do its stripped, painted interior and Sparco race seat. We’re not going to judge a vehicle based on its name, because the ‘Let’s Go Moto’ Tundra , a creation spurred by Joe Gibbs Racing Motocross (JGRMX) teammates Josh Grant and Justin Brayton for the Dream Build Challenge, is a great addition to any dirt biker’s arsenal – and we could see ourselves towing a track car behind it with a set of tools, tires and other equipment stored in the bed. JGRMX’s shop and N-Fab handled the build. The other two Dream Build Challenge vehicles are the Oakley Ultimate Dream Ski 4Runner , created by freestyle skier Simon Dumont and Herbst Smith Fabrication, and the Crusher Corolla , developed by pro BMX rider Drew Bezanson, Skull Candy and Motorsports Technical Center. Head here to vote for your favorite Dream Build Challenge vehicle.
TORRANCE, Calif., Nov. 21, 2012 — The Toyota Racing Dream Build Challenge, having already donated $50,000 to winner Kyle Busch's charity and another $50,000 split among the other three teams’ charities, has one more big prize to give to a lucky fan: The Toyota Racing Dream Trip Grand Prize. That fan is Christina R. from Buckeye, Ariz.
LAS VEGAS, Oct. 30, 2012 — All the votes are counted and the fans have spoken: Kyle Busch and his track-inspired black-on-black “Rowdy Edition” Camry have won the Toyota Racing Dream Build Challenge. Busch’s efforts earned a check from Toyota for $50,000 that goes to his chosen charity for the competition, the Kyle Busch Foundation. Toyota made the announcement today at the SEMA Show with the help of TV racing commentator and Top Gear USA host, Rutledge Wood, master of ceremonies for the event.
Toyota will hold a press conference at the SEMA Show in Las Vegas, Nev., on Oct. 30 at 11:00 a.m. PDT to introduce nine customized vehicles for its SEMA Show display and to announce the winner of the Toyota Racing Dream Build Challenge.
TORRANCE, Calif., (Oct. 20, 2012) – Alexis DeJoria, one of only two women ever to win an NHRA Alcohol Funny Car race, is now the only woman in a different kind of competitive event – the Toyota Racing Dream Build Challenge ( www.ToyotaRacingDreamBuild.com ).
Voting Begins as Completed Vehicles are Unveiled this Saturday In the Toyota Racing Dream Build Challenge
TORRANCE, Calif., Oct. 18, 2012 — After weeks of following four accomplished Toyota racing drivers and their talented build teams create four utterly unique and exciting vehicles for the Toyota Racing Dream Build Challenge, anxious fans will finally get to see the completed vehicles when each is unveiled on the Dream Build website ( www.toyotaracingdreambuild.com ) this Saturday, Oct. 20.
TORRANCE, Calif., October 16, 2012 — The Toyota Racing Dream Build Challenge, which will be making charitable donations totaling $100,000, is giving fans a chance to win too. For 10 days, fans not only get to help their favorite drivers, builds and charities win, they also have opportunities to win prizes themselves.
TORRANCE, Calif., (Oct. 8, 2012) — Customizing a vehicle can often be broken down into a series of tasks that can then be scheduled and executed—at least until the clock runs out. Then all bets are off. And so it goes for the Toyota Racing Dream Build Challenge teams with time to complete their ambitious builds coming to a close in about two weeks, just before voting begins on October 20. And just like a race car, these one-off rides must be ready to go when the green flag drops.
TORRANCE, Calif., (Sept. 13, 2012) — Kyle Busch—whose 104 career wins across all three of its top series make him one of NASCAR’s top drivers in terms of diversity—is now hoping to head to the winner’s circle in a different kind of race: the Toyota Racing Dream Build Challenge ( www.ToyotaRacingDreamBuild.com ). Busch—one of four racing stand-outs pitted against each other in the vehicle-modification build competition—is diving into a 2012 Toyota Camry SE and remaking it into the “Rowdy Edition” Camry, named for Busch’s nickname on the racing circuit, “Rowdy.”
TORRANCE, Calif., September 18, 2012 – Winning the Toyota Racing Dream Build Challenge (www.ToyotaRacingDreamBuild.com) — a vehicle-modification build competition pitting four legendary racers and their dream cars against each other — will earn the champion more than bragging rights. Toyota will award a check for $50,000 to the winner’s designated charity. In addition, second, third and fourth place will receive $25k, $15k and $10k, respectively.