Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial

Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial

January 23, 2014 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Toyota , Celebrities With just over a week to go before the Big Game, automakers left and right are giving us sneak peeks at the big-budget ads they’ve got lined up for game day. Audi is keeping us on our collective toes with something about a dog show , and Volkswagen is trying to squeeze everything awesome into one spot, but Toyota looks poised to have them both beat. Because the Japanese automaker has got a far more lovable dog cast for its commercial, and the one bit of awesome the Germans seem to have forgotten. That’s right, Toyota’s commercial has got Muppets. With their new movie Muppets Most Wanted set to hit theaters in March, everybody’s favorite gang of shag carpets with googly eyes is on a mission to “unborify” Terry Crews, the actor of Brooklyn Nine-Nine and Everybody Hates Chris fame. Which only seems fitting for a Super Bowl commercial, seeing as how Crews played six seasons in the NFL as a defensive end and linebacker. We’re not sure that portraying the driver of a Highlander as someone who needs to be “unborified” is the right message Toyota wants to send in the first place, but we’ll reserve final judgement for when we see the full clip. In the meantime you can watch the half-minute teaser video below for a little Muppet mayhem. Continue reading Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial originally appeared on Autoblog on Wed, 22 Jan 2014 14:58:00 EST. Please see our terms for use of feeds .

2014 Toyota Highlander to start at $30,075*

2014 Toyota Highlander to start at $30,075*

December 18, 2013 by · Leave a Comment 

Filed under: Budget , Hybrid , Crossover , Toyota , Luxury We now have pricing for Toyota’s redesigned 2014 Highlander , which is seeing moderate price hikes across the board. Prices for the popular crossover have been bumped from less than 1 percent to less than 3 percent on lower-end models (anywhere from $125 to $890, depending on trim). Toyota has increased prices on higher-end XLE and Limited models more substantially – between 4.1 and 4.5 percent ($1,480 to $1,700). The Highlander Hybrid sees its price increase 2 percent ($930). The new model will be available in four different trims and with either front or all-wheel drive. The absolute cheapest member of the Highlander range, the base LE, with a four-cylinder and front-wheel drive starts at $30,075, an increase of just $195. The LE is also available with a V6 and all-wheel drive, with the bigger engine upping the price to $31,380. All-wheel drive models start at $32,840. A slightly pricier LE Plus starts at $33,600 for a V6 FWD model and $35,060 if you add all-wheel drive. Next up, we have the XLE, which starts at $36,900 for FWD models and moves up to $38,360 for AWD.

Toyota Debuts Driver Awareness Research Vehicle at Los Angeles Auto Show

November 22, 2013 by · Leave a Comment 

Los Angeles, Calif. (November 20, 2013) – What if we could reduce driver distraction before ever putting a key in the ignition? That’s the focus of the Driver Awareness Research Vehicle (DAR-V) that Toyota unveiled at the 2013 Los Angeles Auto Show today.

Toyota FV2 Concept is a single-seat mood ring for the road

Toyota FV2 Concept is a single-seat mood ring for the road

November 21, 2013 by · Leave a Comment 

Filed under: Concept Cars , Coupe , Tokyo Motor Show , Toyota , Design/Style Of all the vehicles Toyota brought to the Tokyo Motor Show , the FV2 might be the most creative. The minimalist single-seat concept is a glimpse at Toyota’s idea of a “fun to drive” vehicle in the future. The FV2 is essentially a pod with a diamond-shaped wheel array (what powers said wheels has not been disclosed), and Toyota says that the technology of the vehicle allows it to gauge the driver’s mood and suggest possible destinations. The interaction between driver and vehicle is also displayed in an augmented reality screen on the windshield, and the car can also act as a mood ring of sorts with exterior colors and patterns that can change based on the driver’s mood. We can just see it now: “Don’t mess with Jim today, his car is red.” Scroll down for a brief press release on the FV2. Continue reading Toyota FV2 Concept is a single-seat mood ring for the road Toyota FV2 Concept is a single-seat mood ring for the road originally appeared on Autoblog on Wed, 20 Nov 2013 14:40:00 EST. Please see our terms for use of feeds . Permalink

Toyota Crown Royal Saloon Hybrid [w/video]

Toyota Crown Royal Saloon Hybrid [w/video]

November 19, 2013 by · Leave a Comment 

Filed under: Hybrid , Toyota , Quick Spins We don’t often come into contact with the Toyota Crown Hybrid , especially in colors other than pink . But when Toyota offered us the keys and a half-hour window to test out the Japanese version of the Lexus GS on US soil not long ago, we had to accept. Driving Notes: We’ll start with the start. The Crown Hybrid makes the friendliest, Japanese-iest sound when you turn it on. It’s like a high-fructose THX movie is starting. Considering this is a premium car, we were surprised the first time we turned it on, but then had to do it again and again. Purely for journalistic video-capturing reasons, of course, so you can watch and hear it below . We wish we had better-than-cellphone microphones to capture it. Compared to the Lexus GS 300h , which we drove immediately afterword along with the exact same route, it is clear the Crown is an executive’s car. The seats and suspension somehow made us feel privileged, not a feeling we’re used to in most hybrid cars.

Toyota Launches TeenDrive365 to Help Families Navigate One of the Most Dangerous Years of a Teen’s Life

November 18, 2013 by · Leave a Comment 

NEW YORK (Nov. 18, 2013)

Toyota to Debut Driver Attention Research Vehicle at 2013 Los Angeles Auto Show

November 17, 2013 by · Leave a Comment 

TORRANCE, Calif., (Nov. 13, 2013)

Toyota develops new pre-collision system with steering assist

Toyota develops new pre-collision system with steering assist

October 14, 2013 by · Leave a Comment 

Filed under: Safety , Technology , Lexus , Toyota A number of automakers are working on developing fully autonomous cars , but it looks like the groundwork for such technologies will likely show up first as semi-autonomous systems for both safety and convenience. Following recent announcements from Nissan and Ford in this area, Toyota has now released information for some of its advanced semi-autonomous technologies that could be offered in production cars over the next few years. On the safety front, Toyota’s new pre-collision system with pedestrian-avoidance steering assist is aimed at protecting the folks who aren’t in the car. This system combines visual and audible alerts with automatic brake assist and automatic steering. If warnings don’t get the driver to slow down, the brake assist kicks in if a collision is very likely, but if that is still not able to avoid the impending collision (and if there is enough room to do so), the car can automatically steer itself around the pedestrian. This sounds most beneficial for last-second dangers such as a person accidently stepping out into the road in front of a car. Toyota hopes to have this technology available to customers by 2015. The Japanese automaker is also testing a suite of technologies called Automated Highway Driving Assist (AHDA). The key part of this is a new adaptive cruise control system that uses vehicle-to-vehicle (V2V) communications rather than a radar-based system. This cooperative-adaptive cruise control allows vehicles to communicate their acceleration and deceleration data with other cars, which Toyota says this helps to improve fuel efficiency and traffic flow.

Toyota found not at fault in alleged unintended acceleration crash

Toyota found not at fault in alleged unintended acceleration crash

October 12, 2013 by · Leave a Comment 

Filed under: Government/Legal , Safety , Toyota Toyota has already paid out millions and billions of dollars in settlements surrounding unintended acceleration , but the first lawsuit in the matter , which headed to a California court in July, has reached a verdict. Following the 2009 death of Noriko Uno, whose 2006 Camry was hit by another car and then sped out of control before crashing into a tree, the jury found that Toyota was not at fault in the crash. Even though the 2006 Camry (shown above) wasn’t involved in any of the unintended acceleration-related recalls and it was not equipped with a brake override, Automotive News reports that the jury’s verdict says there was no defect in the car and actually blames the entire incident on the driver that ran into Uno’s car – to the tune of $10 million. The accident started when the other driver ran a stop sign and hit Uno’s car, and the report says that medical conditions (including diabetes) caused Uno to fail to stop her Camry. The AN article also states that this lawsuit was a bellwether case for around 85 other personal-injury and wrongful-death suits against Toyota, but there are still many impending suits across the country. Scroll down for an official statement on this particular case from Toyota. Continue reading Toyota found not at fault in alleged unintended acceleration crash Toyota found not at fault in alleged unintended acceleration crash originally appeared on Autoblog on Fri, 11 Oct 2013 15:59:00 EST. Please see our terms for use of feeds . Permalink

2014 Lexus IS C Delivers Best of Coupe and Convertible Worlds

October 6, 2013 by · Leave a Comment 

Just 20 seconds separates coupe from convertible worlds in the 2014 Lexus IS C models. That’s how long it takes for the three-panel aluminum roof to lower once the driver has pushed the switch. The coupe’s retractable hardtop disappears beneath a locking panel, with no need for the driver to secure a tonneau cover or hold-down snaps.

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