New York (April 11, 2017) — Having debuted its reinvented flagship sedan earlier this year—the all-new 2018 LS 500—Lexus is putting an exclamation point on this signature model with the new F SPORT model. The LS 500 F SPORT, unveiled today and on display this week at the New York International Auto Show, moves the driving emotion needle even farther with handling enhancements and a performance-infused design outside and in.
Palo Alto, Calif., Dec. 16, 2016 — Toyota Research Institute (TRI) announced today that Toyota is bringing the Prius Challenge to the Sonoma Raceway for the third iteration of its ongoing Onramp series, an innovation event designed to engage the startup and tech community. This year’s event, to be held on March 3, 2017, will be hosted by Toyota Research Institute (TRI) and will feature a team competition where participants optimize their driving based on data and simulation from a connected Toyota Prius.
TORRANCE, Calif., (June 23, 2014) – Veteran racer Ken Gushi knows the Scion FR-S. He also knows the demanding 156-turn race course that climbs Pikes Peak. Gushi will bring his experiences together driving the GReddy Racing Scion FR-S in the 92nd annual Pikes Peak International Hill Climb on June 29.
Ann Arbor, Mich. (March 17, 2014) — Toyota Technical Center (TTC) announces $20,000 in grants to FIRST Robotics of Michigan. For over 35 years TTC, headquartered in Ann Arbor, Michigan has been the driving force behind Toyota’s engineering, advance research & development activities for North America and employs over 1,100 team members.
Toyota City, Japan, October 11, 2013 — Toyota Motor Corporation announces that it has developed a next-generation advanced driving support system, Automated Highway Driving Assist (AHDA), which uses automated driving technologies to support safer highway driving.
Toyota’s Free Safe Driving Program Helps Teens Improve Their Driving Skills and Teaches Parents to be Strong Driving Role Models
TORRANCE, CALIF. (September 14, 2011) – Committed to road safety in hopes of reducing the rate of teen driving fatalities, Toyota is continuing its national FREE advanced teen driving skills program, Toyota Driving Expectations , and expanding to new locations for the fall tour.