Toyota and Lexus Go Hollywood

October 22, 2013 by · Leave a Comment 

TORRANCE, Calif., Oct. 17, 2013 – What do Matt Damon,

2014 Toyota 4Runner revealed at Stagecoach Music Festival [UPDATE: w/video]

2014 Toyota 4Runner revealed at Stagecoach Music Festival [UPDATE: w/video]

April 28, 2013 by · Leave a Comment 

Filed under: SUV , Videos , Toyota , Design/Style Toyota has just pulled the sheet off its updated 2014 4Runner at the 2013 Stagecoach Music Festival near Palm Springs, California. Toyota is the title sponsor at the festival, and claims that this is the first-ever global reveal of a new automobile at a major music festival. We’re also guessing this is the first time that the 4Runner has seen duty inside what looks like a vintage circus act’s cage . We can see from the photos that the body-on-frame SUV has received a freshened look with new smoked light fixtures front and rear, along with a boldly reworked front fascia and grille. The profile view seems largely unchanged, though there are new wheel patterns on offer. The 4Runner will continue to be offered in three trims, including SR5, more luxurious Limited, and off-road-ready Trail specification. Both 4×2 and both part- and full-time 4×4 models will continue to be available, all will be powered by the same 4.0-liter 270-horsepower V6 and five-speed automatic as last year. Other changes for the 2014 model year include a retouched interior featuring new Optitron gauges, a multi-information display, and changes in trim. On the entertainment front, there are new head units with Toyota’s Entune infotainment technology and an in-glass antenna replacing the previous mast unit. The optional navigation unit features a seven-inch screen.

2014 Toyota 4Runner revealed at Stagecoach Music Festival

2014 Toyota 4Runner revealed at Stagecoach Music Festival

April 27, 2013 by · Leave a Comment 

Filed under: SUV , Toyota , Design/Style Toyota has just pulled the sheet off its updated 2014 4Runner at the 2013 Stagecoach Music Festival near Palm Springs, California. Toyota is the title sponsor at the festival, and claims that this is the first ever global reveal of a new automobile at a major music festival. We’re also guessing this is the first time that the 4Runner has seen duty inside what looks like a vintage circus act’s cage . We can see from the photos (and the earlier teaser images) that the body-on-frame SUV has received a freshened look with new smoked light fixtures front and rear, along with a reworked front fascia and grille. The profile view seems largely unchanged, though there are new wheel patterns on offer. The 4Runner will continue to be offered in three trims, including SR5, more luxurious Limited, and off-road-ready Trail specification. Both 4×2 and both part- and full-time 4×4 models will continue to be available, all will be powered by the same 4.0-liter 270-horsepower V6 and five-speed automatic as last year. Other changes for the 2014 model year include a retouched interior featuring new Optitron gauges, a multi-information display, and changes in trim. On the entertainment front, there are new head units with Toyota’s Entune infotainment technology and an in-glass antenna replacing the previous mast unit. The optional navigation unit features a seven-inch screen.

Toyota and Lexus Honor The Entertainment Industry’s Environmental Excellence at the 22nd Annual Environmental Media Awards

September 28, 2012 by · Leave a Comment 

TORRANCE, Calif., (Sept. 28, 2012) – Toyota and Lexus are once again celebrating the entertainment industry’s environmental efforts as the presenting sponsors of the Environmental Media Awards on Saturday, Sept. 29. In its 22nd year, the annual event honors film and television productions that communicate environmental messages in creative and influential ways. This year marks Lexus and Toyota’s 11th year as the presenting sponsors.

Bellwether California market sees share growth for Detroit automakers

Bellwether California market sees share growth for Detroit automakers

June 27, 2012 by · Leave a Comment 

Filed under: Car Buying , Chevrolet , Chrysler , Ford , GM , Honda , Toyota Ask any sales and marketing executive from Chrysler , Ford or General Motors what their company’s greatest challenge is and they will unequivocally reply, “California.” The Golden State accounts for 12.5 percent of all new car sales in the United States, but even more importantly, it is seen as a bellwether for the nation. As the home of the entertainment and consumer electronics industries, California has an outsized reach into our nation’s popular culture – but Californians have historically been among the least receptive to domestic products. There’s some evidence that trend may be changing, as domestic market share has been improving in the recent years, according to Forbes . Ford has seen its Blue Oval brand improve from seven percent in 2008 to over nine percent last year. Chevrolet topped six percent last year after three years of growth. Even Chrysler, which had a market share of less than four percent in 2010, has seen growth – to five percent in 2011 and almost six percent so far this year. Still, those numbers are a pittance compared to the import brands. According to The Detroit News , domestic automakers have a combined 30.8 percent share in California, well below their 44.3 percent national average. The domestics’ recent growth in California – the Japanese and Korean manufacturers’ “home turf” – has certainly been helped by supply shortages at Honda and Toyota , companies beset by natural disasters last year. If domestic automakers are going to continue to take share from foreign competition, they’re going to have to have more success stories like the recent surge in Chevrolet Volt sales, a phenomenon spurred by the availability of High Occupancy Vehicle lane stickers for GM’s plug-in hybrid.

Toyota and Lexus Honor the Entertainment Industry’s Environmental Excellence at the 21st Annual Environmental Media Awards

October 14, 2011 by · Leave a Comment 

TORRANCE, Calif., October 13, 2011 – Toyota and Lexus are once again celebrating the entertainment industry’s environmental efforts as the presenting sponsors of the Environmental Media Awards on Saturday, Oct. 15.

Tweeter button Facebook button Youtube button