The All-New Lexus RC Set to Launch ‘In the Red’

December 23, 2013 by · Leave a Comment 

TORRANCE, Calif. – Dec. 23, 2013 – Not even Rudolph’s nose can compare to the striking red paint on the all-new RC Coupe. A more dynamic red exterior paint color is made brighter and with more contrast thanks to an entirely new painting process, using a two-color base of both silver and red.

Half the Doors, Twice the Roar – Lexus Introduces All-New F Performance Coupe

December 21, 2013 by · Leave a Comment 

TORRANCE, Calif. (Dec. 19, 2013) – Half the doors, twice the roar. Lexus will unleash its upcoming F model as a coupe, conceived with grit, an entirely new expression of design and uncompromising performance.

Lexus IS Launch Spots Encourage Consumers to Blend Out

June 13, 2013 by · Leave a Comment 

TORRANCE, Calif. (June 13, 2013) — To launch the entirely new 2014 Lexus IS sport sedan , the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.

Lexus Sports Illustrated Ad: Style and Technology, Together Like Never Before

October 10, 2012 by · Leave a Comment 

TORRANCE, Calif. (Oct. 10, 2012) – Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad

Lexus Captivates Audiences with the 2013 ES Marketing Campaign

September 5, 2012 by · Leave a Comment 

TORRANCE, Calif. (Sept. 5, 2012) — Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design — including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.

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