TORRANCE, CALIF. (Oct. 10, 2014) – Family sticks together, and Latinos have consistently chosen Toyota to be part of their family. To celebrate this bond and give back to loyal customers, Toyota launched the “More Than a Car” or “M
Filed under: Sedan , Toyota , First Drives Every car has its definitive year. Whether it be the Chevrolet Corvette , the Ford Mustang , or yes, even the ubiquitous Toyota Camry , 10.2 million of which have been sold since 1983, every car has its year. For the Camry, that year was 1992. With son-of- Lexus styling, a clear sense of purpose and a parent company that had hit its stride as the purveyor of faultlessly reliable family transportation devices, the Camry got its legs in 1992. It’s a car that even your mom is likely to remember, even if she never owned one herself. The Camry you see here represents the closest Toyota has come to emulating the magic formula that made the 1992 model the stuff of legends. Compared to the 2014 model, some 2000 of the car’s 6,000 parts are new, most of them involving things you can see or touch (on the outside, for example, only the roof carries over from 2014). It’s not a full redesign, but nevertheless it’s a stunning development considering the predecessor upon which it’s based only survived two model years. That’s a testament to both the hyper-competitive nature of the family sedan segment and the lukewarm critical response that the outgoing car garnered. But that’s in the past now – after driving this 2015 model, we suspect the new car’s changes will be thorough enough to continue pulling in new customers by the hundreds of thousands each year for the foreseeable future.
A Family Van Affair: 2015 Toyota Sienna Makes Room for Eight … and Is the Only Van In Its Segment Available with All-Wheel Drive
The family van is alive and thriving, especially when it’s the 2015 Toyota Sienna debuting refreshed exterior styling packed with added safety, convenience and multi-media features. The 2015 Sienna, the only family van to offer an all-wheel drive option, is the ideal choice for hauling a large family, or loading up all your stuff for a weekend getaway.
Filed under: Minivan/Van , Marketing/Advertising , Videos , Toyota Let’s face it: there are few things less “gangsta” than a minivan (which goes a long way towards explaining why crossovers have been gradually taking their place as the family-hauler of choice across America, but we digress). The point here is not lost on Toyota , which has embraced the uncool image of the minivan with the Swagger Wagon campaign. We first saw the suburban-goes-urban campaign pop up with the introduction of the new Sienna back in 2010. And now that the Sienna’s been updated for 2015 , the campaign is back again, featuring none other than Trevor Tahiem Smith, Jr. himself… better known to most as Busta Rhymes. The decidedly white-bread video spot that follows may make you cringe, but you’ve got to admit that it’s well done, even if it doesn’t have the charm and freshness of the original . Continue reading Toyota Sienna Swagger Wagon rides again with Busta Rhymes Toyota Sienna Swagger Wagon rides again with Busta Rhymes originally appeared on Autoblog on Mon, 04 Aug 2014 19:06:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Minivan/Van , Toyota Toyota found huge success with its “Swagger Wagon” rap video for the 2011 Sienna SE . It showed that a minivan could actually sort of maybe be fun and didn’t have to be a lame vehicle for people who long ago lost their sense of humor. Now that there is a slight refresh for the 2015 model, the company is trying to capture that effervescent image again with a bunch of videos aimed at families. For the latest launch, Toyota is partnering with some family-friendly online video stars and having them show off the Sienna’s features. It’s releasing YouTube videos from the creators of Action Movie Kid and Convos with My 2-Year-Old and a Vine from Eh Bee Family, and they all hope to show that it’s cool to be a family with a minivan. In terms of actual changes, though, the update is pretty light aesthetically, but the new tech inside seems aimed directly at mom and dad. However, unless you’ve got a sharp eye, spotting the exterior refresh might be tough. Toyota is tweaking the front end slightly by adding a dark mesh grille and trim. The headlights are also slightly reshaped to incorporate a new strip of available LED running lights. As they say, it’s what’s on the inside that counts, and there are two, new features that parents with precocious kids are really going to love.
Toyota Celebrates 10-Millionth Vehicle Made in Kentucky; First Camry Rolled Off Line at Georgetown Plant in 1988
GEORGETOWN, Ky. (May 29, 2014) –
Toyota and National Center for Families Learning Announce Second Round of Toyota Family Learning Grants
Louisville, Ky. (June 6, 2014) – Toyota and the National Center for Families Learning (NCFL) today announced that community programs across the nation can submit initial applications for the prestigious
Filed under: New York Auto Show , Sedan , Toyota With a dozen years atop the nation’s best-selling car charts, you might think that there wouldn’t be a lot of incentive for Toyota to rework its Camry , particularly so early in the life of the current model. But despite its unassailable sales totals, the midsize sedan has come in for substantial criticism for its milquetoast dynamics, piecemeal interiors and bland design. As part of CEO Akio Toyoda’s mantra to build more exciting cars, the 2015 Camry has arrived with a fresh new look and content that goes far beyond the Japanese automaker’s typically slight mid-cycle redesigns. Featuring some 2,000 new parts, the 2015 Camry casts a 1.8-inch longer shadow and stretches across a widened track (0.4 inches). And it won’t be just the widened track that should help deliver a more dynamic performance – Toyota is citing a stiffer chassis thanks to additional spot welds along with a rejiggered suspension, retuned electric power steering and a new two-stage brake booster for improved braking feel. A new XSE trim promises the sportiest performance yet, including model-specific shock absorbers and springs, stiffer bushings, unique stability control programming and 18-inch wheels to go along with a unique front end treatment featuring mesh grille inserts and a revised fascia. But Camry sales have rarely been driven by performance – millions of the things have been purchased due to the family sedan’s ironclad reputation for attributes like reliability, strong resale value, comfort and ease of use. The latter two aspects often help secure the former, and to that end, Toyota has made a lot of changes to the Camry’s interior, both seen and unseen. Visible changes include a redesigned gauge cluster with a new 4.2-inch TFT display, richer materials, a redesigned center stack and a console tray with available wireless charging. Hidden alterations include 30-percent more sound insulation to help deliver a serene ride.
Washington, D.C. (Feb. 18, 2014)
TORRANCE, Calif., (Feb. 18, 2014) -