First Toyota unintended acceleration case headed for trial

First Toyota unintended acceleration case headed for trial

July 23, 2013 by · Leave a Comment 

Filed under: Government/Legal , Recalls , Safety , Toyota Toyota is going to be back in the spotlight, as the first of its unintended acceleration lawsuits is headed for trial. This case covers a Los Angeles sushi shop owner, Noriko Uno. According to the what the family told The Detroit News , Uno only put about 10,000 miles on her 2006 Toyota Camry in four years. Uno was apparently afraid of high speeds, avoiding the freeway and taking a route home along LA’s surface streets to avoid them. On August 28, 2009, Uno’s Camry suddenly accelerated to 100 miles per hour, eventually striking a telephone poll and a tree and killing her. The family contends that Uno attempted to step on the brakes and pull the emergency brake, neither of which brought her speed under control, while Toyota maintains that improperly installed floormats and driver error have been behind the majority of the 80 cases expected to be heard in court. In Uno’s case, The Detroit News is expecting the trial to focus on the lack of an override if the gas and brake pedals were pressed at the same time. Brake overrides were installed on Toyota’s European fleet. The Uno family attorney will need to prove to the jury that it wasn’t driver error that killed Noriko Uno. Uno’s case will be a bellwether case, which other state courts will use to predict potential outcomes for similar lawsuits.

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

Toyota Camry incentives and fleet sales cranked to keep sales crown, insiders worried

July 1, 2013 by · Leave a Comment 

Filed under: Car Buying , Sedan , Toyota , Earnings/Financials We’ve been watching for some time now as Toyota has piled more incentives on the hood of its Camry sedan, and Automotive News reports that the we’re not the only ones with raised eyebrows. The current Camry hasn’t even been on the market for two years, but the family sedan segment is more hotly contested than it has been in years. It’s that high level of competition that has led the automaker to uncharacteristically add more money on the hood in order to assure it maintains its long-held title of America’s Best-Selling Car, a mantle it has owned for a dozen years. It’s ramping up fleet sales, too. According to the analysts at TrueCar , Toyota has bumped incentives per unit every month this year, now totaling some $2,750 as of May, a 38-percent hike over this time last year. That’s more spiff money than the segment’s other best sellers, the Nissan Altima ($2,400), Ford Fusion ($2,300) and Honda Accord ($1,400), all of whom have actually decreased their incentive spend by 20- to 40-percent over the same period. The ramp up in incentive spending and fleet sales has analysts concerned that Toyota will tarnish the Camry’s historically sterling resale value. ALG pegs the 2013 Camry’s current 36-month residual value at 54.4 percent, well ahead of the segment average’s 50.9 percent (but shy of the Accord’s 55.6 percent). However, analysts are concerned that as the current generation ages, their resale values will eventually plummet if incentives continue to increase as Toyota looks to keep the Camry’s best-selling car crown going forward. Automotive News cites R.L.

Toyota Drives Environmental Awareness in U.S. Hispanic Community

May 29, 2013 by · Leave a Comment 

MIAMI (May 28, 2013) — Toyota’s commitment to the environment is a way of life, extending across operations and epitomized by the Toyota Prius Family of vehicles. Hispanics across the country are increasingly becoming environmentally aware, and in an effort to help the Hispanic community further embrace sustainability, Toyota is providing them with the tools necessary to continue on the path of going green.

Toyota’s Prius v and Avalon on Kelley Blue Book’s List Of 10 Best Family Cars

May 17, 2013 by · Leave a Comment 

TORRANCE, Calif., (May 16, 2013) –The editors of Kelley Blue Book ( www.Kbb.com ) selected the 2013 Prius v and the 2013 Avalon for their list of 10 Best Family Cars . The list is compiled annually by KBB.com editors to highlight vehicles that address unique family specifications and situations, and offer innovation.

Toyota and National Center for Family Literacy Launch $10 Million Initiative

May 14, 2013 by · Leave a Comment 

Louisville, Ky. – May 13, 2013 – Toyota and the National Center for Family Literacy (NCFL) are launching Toyota Family Learning, a six-year initiative that will create a new model for literacy by expanding it beyond the walls of the classroom and into homes and communities.

Long Beach Educator Named National Toyota Teacher of the Year

May 1, 2013 by · Leave a Comment 

LOUISVILLE, Ky.

Rutledge Wood wins Toyota Pro/Celebrity Race in Long Beach

Rutledge Wood wins Toyota Pro/Celebrity Race in Long Beach

April 22, 2013 by · Leave a Comment 

Filed under: Motorsports , Coupe , Scion , Toyota , Celebrities Rutledge Wood took home the checkered flag at this year’s Toyota Pro/Celebrity race at the Grand Prix of Long Beach. The Top Gear USA presenter, Fox Sports commentator and Honda Wagovan owner managed to take pole position in qualifying, but lost his lead early in the race to Mark Steines. Steines has competed in the Pro/Celebrity race four times so far, but the Hallmark channel host of Home and Family couldn’t quite hold on to the lead. Wood eventually made up the ground he had lost for the win. This year, all the participants went fender to fender in identically prepared Scion FR-S racers. Meanwhile, Adam Carolla took first in the Pro category, and Toyota donated $5,000 on behalf of each participant to Racing for Kids. The charity benefits children’s hospitals in the Long Beach area, and this year Toyota donated a total of $90,000. Check out the full press release below for more information. Continue reading Rutledge Wood wins Toyota Pro/Celebrity Race in Long Beach Rutledge Wood wins Toyota Pro/Celebrity Race in Long Beach originally appeared on Autoblog on Sun, 21 Apr 2013 11:59:00 EST. Please see our terms for use of feeds .

10,000 Scion Fans Donate 25,000 Items to Toys for Tots at Annual Customer Appreciation Event

November 12, 2012 by · Leave a Comment 

TORRANCE, Calif., (Oct. 18, 2012) – Scion owners and their family and friends gathered at Southern California theme park Knott’s Berry Farm on Oct. 17, 2012 to donate a Toys for Tots gift and gain entry to haunted mazes, music performances and rides. It was the ninth year of Scion Night at Knott’s Scary Farm, the carmaker’s largest owner appreciation event.

Toyota readies "DragQuoia" Sequoia Family Dragster for SEMA

Toyota readies "DragQuoia" Sequoia Family Dragster for SEMA

October 23, 2012 by · Leave a Comment 

Filed under: Aftermarket , Motorsports , SUV , Toyota , Police/Emergency , Specialty , Racing Oh, SEMA . There’s no other show on the face of the planet that would be so bold as to serve up a creation like the one seen above. This is the questionably named DragQuoia, and it’s a slammed Toyota Sequoia with a 650-horsepower TRD supercharged V8 engine shoved under the hood, complete with nitrous. Toyota says the machine can bolt down the quarter mile in somewhere between nine and 10 seconds, thanks in part to the fact it has been stripped of 1,600 pounds of “non-essential” weight – presumably dirty diapers and sippy cups. The DragQuoia was built by NHRA Top Fuel points leader Antron Brown as part of the Toyota Racing Dream Build Challenge. A set of 21.5-inch wide rear tires help shuttle the power to the pavement, and indoors, the DragQuoia features four race seats with harnesses for fun with the family as well as a full roll cage and an appropriately sized parachute. The DragQuoia faces off against a Kyle Busch-designed Camry , a Prius whipped up by Clint Bowyer and a Tundra penned by Alexis DeJoria. Fans can vote for their favorite, with the winner taking home a $50,000 check from Toyota from their charity of choice. Check out the full press release below . Continue reading Toyota readies “DragQuoia” Sequoia Family Dragster for SEMA Toyota readies “DragQuoia” Sequoia Family Dragster for SEMA originally appeared on Autoblog on Mon, 22 Oct 2012 14:01:00 EST.

Toyota Sponsors LATISM Twitter Party on Education, Featuring National Center for Family Literacy

October 1, 2012 by · Leave a Comment 

TORRANCE, Calif., (Oct. 1, 2012) — Toyota and Latinos in Tech Innovation and Social Media ( LATISM ) will team up to host a candid education discussion on Oct. 4, leveraging the inclusiveness of Twitter and the expertise of the National Center for Family Literacy ( NCFL ), a longtime partner of Toyota . The hour-long open discussion will begin at 9 p.m. EDT using the hashtags #ToyotaLatino and #LATISM.

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