Filed under: Hybrid , Hatchback , Toyota , First Drives Baby Of The Family Will Play A Big Role Toyota’s new 2012 Prius C doesn’t look like a math problem, but that’s what it is. Hidden behind its attractive hatchback body and Toyota Synergy Drive hybrid powertrain, the Prius C is just a bunch of numbers. Numbers like the car’s miles per gallon rating, its MSRP, how many can be produced and how many Toyota hopes to sell. Toyota ran these numbers through its “Do we build it?” formula, which is what caused the Prius C to come into being, but the good news is that this smallest of Prii adds up to more than what was put into it, and even introduces a bit of fun to the appliance-like Prius driving experience. Not much, mind you, but enough that its target audience – young people who want to buy the most efficient gas-powered vehicle on the market today – should take notice. Here are some of the calculations that Toyota is making for its new Prius family. Instead of selling 136,463 “normal” Prius Liftbacks as it did last year (down from 140,928 in 2010), the Japanese automaker believes that three new models – the bigger V , the smaller C and the Plug-In version – will push cumulative Prius sales up to 220,000 in 2012 and then go up from there. Last year, Toyota’s group vice president for U.S. sales, Bob Carter, said he expects the Prius to be the automaker’s number one nameplate by 2020. Sure, the Prius continues to sell well in green car circles and has been the best selling car in Japan for a year and a half, but for Carter’s statement to come true, the Prius family would have to outsell the almighty Camry .
Filed under: Minivan/Van , Etc. , Toyota , Specialty Toyota and The Braun Corporation have partnered to provide a unique wedding present to a very special bride. A little over a year ago, Rachelle Friedman was celebrating her bachelorette party when she was pushed into a swimming pool. When she fell, Friedman broke her C6 vertebra and became a quadriplegic in an instant. After 14 months of hospitals, physical therapy and daunting medical bills, Friedman and her fianc
Filed under: Government/Legal , Toyota It already seems as though Toyota’s unintended acceleration issues came to a head a lifetime ago, but the courts won’t be ready to hear the first case for a long while. Bloomberg reports that U.S. District Judge James V. Selna in California said on the court’s website that the first case has tentatively been set for the first quarter of 2013. The first case to come before the court will reportedly be the Van Alfen suit. Paul Van Alfen and a passenger were killed in a November 5, 2010 accident in which his 2008 Toyota Camry crashed into a wall after reportedly accelerating unexpectedly at an exit ramp in Wendover, Utah. The suit claims that the vehicle failed to stop even after Van Alfen slammed on the brakes. Van Alfen’s wife and son were injured in the accident, and the two are among the family members suing Toyota. The first case may not be until 2013, but courts will likely be buzzing with activity in the years ahead. Toyota recalled millions of vehicles in the United States for floor mats and sticking accelerator pedals in 2009 and 2010, and the National Highway Traffic Safety Administration records show that over 100 deaths could be attributable to the automaker’s unintended acceleration issues.
The National Center for Family Literacy (NCFL) – the organization that pioneered the concept of raising the literacy level of parents and children simultaneously – celebrated 20 years of partnership with Toyota today that has impacted 1 million families across the country.