Toyota Sponsors LATISM Twitter Party on Education, Featuring National Center for Family Literacy

October 1, 2012 by · Leave a Comment 

TORRANCE, Calif., (Oct. 1, 2012) — Toyota and Latinos in Tech Innovation and Social Media ( LATISM ) will team up to host a candid education discussion on Oct. 4, leveraging the inclusiveness of Twitter and the expertise of the National Center for Family Literacy ( NCFL ), a longtime partner of Toyota . The hour-long open discussion will begin at 9 p.m. EDT using the hashtags #ToyotaLatino and #LATISM.

Toyota Financial Services Announces Expansion of Its ‘Making Life Easier’ Scholarship Program to $1 Million

August 10, 2012 by · Leave a Comment 

Aug. 9, 2012 – Torrance, Calif. – Toyota Financial Services (TFS) today announced the expansion of its Making Life Easier scholarship program to $1 million for 2013, which will provide scholarships to underserved students through Boys & Girls Clubs of America as well as other TFS non-profit partners including North High School, All Peoples Community Center, Community’s Child, 1736 Family Crisis Center, and Los Angeles Team Mentoring.

Three Toyota Models Selected as Best Family Cars of 2012

June 5, 2012 by · Leave a Comment 

TORRANCE (June 5, 2012) – Three Toyota models have been selected as among the Best Family Cars of 2012 by Parents magazine and Edmunds. com.

2013 Toyota Venza priced from $27,700*

2013 Toyota Venza priced from $27,700*

May 31, 2012 by · Leave a Comment 

Filed under: Car Buying , Etc. , Crossover , Toyota Toyota has announced official pricing on the company’s 2013 Venza . Buyers can look forward to laying down $27,700 for the refreshed crossover, excluding any destination fees. That marks an increase of $275 over last year for the base, front-wheel drive LE model equipped with a 2.7-liter four-cylinder engine. Meanwhile, the XLE trim will carry a price tag of $29,775, or $1,585 more than the the 2012 model. Limited guise has also seen a jump of $955 to $36,465. Toyota unveiled the revised Venza at this year’s New York Auto Show , where the family hauler bowed with a redesigned front fascia marked with by a more restrained grille, new headlamp arrays and fog lamp bezels. Similarly, the Venza now wears a few updates to the sideview mirrors and tail lamps. Indoors, buyers can expect to find the cabin largely untouched, though new steering wheel buttons are along for the ride. Consumers may also opt for the company’s clever Entune phone app integration system.

2013 Toyota Prius C doesn’t get much love from Consumer Reports

2013 Toyota Prius C doesn’t get much love from Consumer Reports

May 30, 2012 by · Leave a Comment 

Filed under: Budget , Hybrid , Videos , Hatchback , Toyota Consumer Reports has panned the 2012 Toyota Prius C in a new video review that urges car shoppers to get a used regular Prius over the new baby model, “it’s a much better car overall,” said Mike Quincy in the review. The problems Toyota ran into in creating the Prius C appear to be in making it cheaper, according to Consumer Reports . The list of adjectives during the video review included: “lackluster,” “hard plastic,” “cheap materials,” “dead steering” and “slow.” Toyota may see those words as misplaced modifiers compared to the glowing recommendations the larger mainstream Prius has received in its decade-long Synergy drive to becoming the eco-poster child for hypermiling greenies out to save the Earth and ride in California HOV lanes with a single person aboard. (HOV access for most gas-electric hybrids has been discontinued in the Golden State.) While the Prius C may start at $18,995, its price climbs quickly and its value does not, Consumer Reports said. A new regular Prius starts at $24,000. However, the bad news from Consumer Reports hasn’t hurt Prius C sales, which began in April. During its first month, Toyota sold 4,782 Prius C models, outpacing the other Prius variant, the family-minded Prius V , as well as the subcompact Yaris , which donates its platform for the Prius C. Scroll down to watch Consumer Reports’ full Prius C video review or read more at the source link. Continue reading 2013 Toyota Prius C doesn’t get much love from Consumer Reports 2013 Toyota Prius C doesn’t get much love from Consumer Reports originally appeared on Autoblog on Tue, 29 May 2012 16:56:00 EST. Please see our terms for use of feeds .

2012 Toyota Prius C [w/video]

2012 Toyota Prius C [w/video]

February 11, 2012 by · Leave a Comment 

Filed under: Hybrid , Hatchback , Toyota , First Drives Baby Of The Family Will Play A Big Role Toyota’s new 2012 Prius C doesn’t look like a math problem, but that’s what it is. Hidden behind its attractive hatchback body and Toyota Synergy Drive hybrid powertrain, the Prius C is just a bunch of numbers. Numbers like the car’s miles per gallon rating, its MSRP, how many can be produced and how many Toyota hopes to sell. Toyota ran these numbers through its “Do we build it?” formula, which is what caused the Prius C to come into being, but the good news is that this smallest of Prii adds up to more than what was put into it, and even introduces a bit of fun to the appliance-like Prius driving experience. Not much, mind you, but enough that its target audience – young people who want to buy the most efficient gas-powered vehicle on the market today – should take notice. Here are some of the calculations that Toyota is making for its new Prius family. Instead of selling 136,463 “normal” Prius Liftbacks as it did last year (down from 140,928 in 2010), the Japanese automaker believes that three new models – the bigger V , the smaller C and the Plug-In version – will push cumulative Prius sales up to 220,000 in 2012 and then go up from there. Last year, Toyota’s group vice president for U.S. sales, Bob Carter, said he expects the Prius to be the automaker’s number one nameplate by 2020. Sure, the Prius continues to sell well in green car circles and has been the best selling car in Japan for a year and a half, but for Carter’s statement to come true, the Prius family would have to outsell the almighty Camry .

Toyota gives wheelchair van as wedding gift to amazing bride

Toyota gives wheelchair van as wedding gift to amazing bride

July 26, 2011 by · Leave a Comment 

Filed under: Minivan/Van , Etc. , Toyota , Specialty Toyota and The Braun Corporation have partnered to provide a unique wedding present to a very special bride. A little over a year ago, Rachelle Friedman was celebrating her bachelorette party when she was pushed into a swimming pool. When she fell, Friedman broke her C6 vertebra and became a quadriplegic in an instant. After 14 months of hospitals, physical therapy and daunting medical bills, Friedman and her fianc

Toyota to defend against first unintended acceleration trial in 2013

Toyota to defend against first unintended acceleration trial in 2013

June 13, 2011 by · Leave a Comment 

Filed under: Government/Legal , Toyota It already seems as though Toyota’s unintended acceleration issues came to a head a lifetime ago, but the courts won’t be ready to hear the first case for a long while. Bloomberg reports that U.S. District Judge James V. Selna in California said on the court’s website that the first case has tentatively been set for the first quarter of 2013. The first case to come before the court will reportedly be the Van Alfen suit. Paul Van Alfen and a passenger were killed in a November 5, 2010 accident in which his 2008 Toyota Camry crashed into a wall after reportedly accelerating unexpectedly at an exit ramp in Wendover, Utah. The suit claims that the vehicle failed to stop even after Van Alfen slammed on the brakes. Van Alfen’s wife and son were injured in the accident, and the two are among the family members suing Toyota. The first case may not be until 2013, but courts will likely be buzzing with activity in the years ahead. Toyota recalled millions of vehicles in the United States for floor mats and sticking accelerator pedals in 2009 and 2010, and the National Highway Traffic Safety Administration records show that over 100 deaths could be attributable to the automaker’s unintended acceleration issues.

National Center for Family Literacy and Toyota Celebrate 20-Year Partnership

April 18, 2011 by · Leave a Comment 

The National Center for Family Literacy (NCFL) – the organization that pioneered the concept of raising the literacy level of parents and children simultaneously – celebrated 20 years of partnership with Toyota today that has impacted 1 million families across the country.

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