Filed under: Detroit Auto Show , Marketing/Advertising , Videos , BMW , Honda , Hyundai , Toyota , Fiat This year the Detroit Auto Show didn’t just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes. Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker , Fiat captured Print/Outdoor with its ” Letters ” ad, and Toyota’s Tundra Endeavor Campaign spot and BMW’s A Window into the Near Future were co-winners for Experiential. You can watch all of the press release and winning videos below or check out all of the finalists, announced last month , for a refresher. Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos] Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Sedan , Hatchback , Toyota , Fiat The Fiat 500 is 139 inches of A-segment fury, with a heaping dose of cute and a dash of fuel efficiency. In fact, the manual transmission-equipped cinquecento averages 33 miles per gallon in mixed driving, which is better than most things on the road. Impressed? Toyota isn’t. The Detroit Free Press reports that the Japanese automaker told dealers at the National Automobile Dealers Association meeting in Las Vegas, NV recently that the next generation Avalon will get better fuel economy than the wee Fiat. Since the current generation Avalon is five feet longer and considerably wider than the 500, that’s an impressive claim. Heck, the Avalon is bigger than the Camry , and buyers currently have to step into a Camry Hybrid model to surpass the fuel economy numbers of the pint-sized Fiat. The sky-high fuel economy of the Avalon wasn’t the only good news Toyota delivered to dealers. The automaker reportedly informed the car-selling audience that 19 new models were coming in 2012. Next Toyota Avalon to best Fiat 500’s fuel economy?
Filed under: Etc. , Government/Legal , Safety , Cadillac , Toyota , Fiat The 2012 Toyota Camry and 2012 Cadillac CTS have joined the ranks of vehicles that have earned the coveted five-star safety rating from the National Highway Traffic Safety Administration . The vehicles mark the 15th and 16th models to nab the top rating under the tougher NHTSA crash test standards enacted for 2011 models. Last year, the 2011 Camry took home four stars in the evaluations. Toyota reminds us that the 2012 Camry is built with high-strength steel to help protect the passenger cell against deflection in the event of an accident, and that the vehicle comes standard with 10 airbags, all of which contribute to the new model’s superior score. The Fiat 500 , meanwhile, didn’t fare so well under the range of crash evaluations. The tiny hatchback collected just three stars overall. The side-impact test was particularly cruel to the Italian compact, with NHTSA awarding the vehicle two stars in that category – a somewhat surprising result considering that Fiat went to the trouble of redesigning the 500 for U.S. crash test compatibility. The 500 finds itself in the company of the Dodge Caliber and outgoing Ford Escape as the only models tested so far to receive the three-star designation.