TORRANCE, Calif. (Jan. 7, 2013) – When Toyota set out to market its all-new 2013 Avalon, the automaker had to find an interesting way to showcase the vehicle’s modern styling, improved performance, innovation and elevated level of craftsmanship to help reposition the flagship sedan in the highly competitive premium mid-size segment. No small task.
TORRANCE, Calif., (Oct. 29, 2012) – Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.