Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

Toyota, Ford and Honda again top Consumer Reports Car-Brand Perception Survey

February 2, 2013 by · Leave a Comment 

Filed under: Car Buying , Marketing/Advertising , Ford , Honda , Toyota Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year’s results, with Toyota , Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford’s lead to just four points in total. Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score. While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram , Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site .

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