Auto Ad of the Year Award finalists announced [w/video]

December 22, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Audi , BMW , Dodge , Honda , Hyundai , Land Rover , Smart , Toyota , Volkswagen , Celebrities , Humor , Fiat Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it’s more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 other entertaining advertisements to be watched and looked at, ranging from the “Hands” and “Illusions” spots from Honda to a Land Rover commercial that doesn’t feature a single one of its vehicles. And motorsports geeks are sure to love Honda’s auditory and visual recreation of Ayrton Senna’s Formula One lap record at Suzuka during qualifying in 1989. We’ve included the press release and all of the videos for the ad campaigns below for your enjoyment, which are divided into four categories: Broadcast TV, Online Videos, Interactive, and Experiential Advertising. To see the three Print/Outdoor category finalists, head over to the gallery . The winners will be presented at the Detroit Auto Show next month. Continue reading Auto Ad of the Year Award finalists announced [w/video] Auto Ad of the Year Award finalists announced [w/video] originally appeared on Autoblog on Sun, 22 Dec 2013 12:40:00 EST. Please see our terms for use of feeds . Permalink

Toyota may return to F1 under Lexus banner

Toyota may return to F1 under Lexus banner

April 3, 2013 by · Leave a Comment 

Filed under: Motorsports , Lexus , Toyota A new report in from the website Club Lexus claims to have insider knowledge about a return to Formula One racing by Toyota , this time under the auspices of the Lexus brand. Toyota competed in F1 from 2002 through the 2009 season. That final year saw the team return competitive, if inconsistent results, but the larger economic woes in the automotive market made a decision to pull the plug relatively easy at the time. Now, citing recent interviews with Toyota executives and insider sources, Club Lexus says that the move to re-enter F1 for the 2014 season is “all but finalized.” The choice to go with the Lexus nameplate over Toyota makes some sense, too, considering the success that rival Infiniti has had in recent years through its partnership with Red Bull Racing. Further, the emerging Lexus identity as a performance car builder, with a strong background in hybrid vehicles, could help the F1 move resonate with buyers. A few technological factors and formula changes within F1 offer some credence to the Lexus rumor, too. F1 will increase the available capacity of KERS from 60kW to 120kW, a change that theoretically benefits the hybrid-savvy Toyota. What’s more, 2014 will see a switch from the current 2.4-liter V8 engines to 1.6-liter turbocharged V6s. A Lexus team that goes racing in 2014 will be on a level playing field with the rest of the grid then, with all teams adjusting to and continuing to develop the new engines. Toyota may return to F1 under Lexus banner originally appeared on Autoblog on Wed, 03 Apr 2013 08:43:00 EST.

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