Toyota’s Lentz says fuel cells are the future, not EVs

Toyota’s Lentz says fuel cells are the future, not EVs

May 26, 2014 by · Leave a Comment 

Filed under: Hybrid , Technology , Toyota , Electric Toyota is not bullish on EVs. That comes from the company’s North American CEO, Jim Lentz , who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells. Lentz questioned the long-range ability of EVs, saying that Toyota feels “there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells.” Lentz spoke about Toyota’s focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended , according to Automotive News . That deal provided for 2,500 battery packs for the Rav4 EV . While valuable to Toyota, the deal “was never about open-ended volume,” Lentz said. “It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs.” Freed of its venture with Tesla , hydrogen now appears to be in Toyota’s focus. According to AN, Toyota is starting in California, offering a $7-million loan to a company called FirstElement Fuel to develop hydrogen fueling infrastructure in the Golden State. Automotive News cites a study by Toyota that claims 68 refueling stations located across the state would provide for 10,000 HFC owners. California is already planning on having 50 stations by the end of 2016.

Talkin’ ‘Bout a Revolution

May 11, 2014 by · Leave a Comment 

The word she keeps using is “obsessed.” Jackie Birdsall became “obsessed” with cars when she was a teenager. That made her “obsessed” with the history of auto icons like Henry Ford and Lee Iacocca. In 2003, she did an internship with Daimler-Chrysler, leading to an “obsession” with hydrogen fuel cell technology. And now, as an engineer at Toyota Technical Center, Birdsall is “obsessed” with bringing fuel cell technology to the masses.

Polar Vortex No Match for Toyota Fuel Cell

January 31, 2014 by · Leave a Comment 

Jan. 30, 2014

Toyota Powers-Up First of its Kind Stationary Fuel Cell

October 20, 2012 by · Leave a Comment 

TORRANCE, Calif., Oct. 17, 2012 – Furthering its commitment to alternative energy and the environment, Toyota Motor Sales, U.S.A., Inc. (TMS) activated today a new 1.1-megawatt hydrogen fuel cell generator on the Torrance headquarters campus. The fuel cell will supply approximately half of the electricity for six headquarters buildings during peak demand, while producing zero emissions. Designed and built by Ballard Power Systems, the proprietary Proton Exchange Membrane (PEM) stationary fuel cell is the largest PEM fuel cell of its kind. The fuel cell is powered by hydrogen gas fed directly from a pre-existing industrial hydrogen pipeline, also a first for this technology. This direct power source allows Toyota to reduce utility grid electricity usage during peak power demand. The same hydrogen pipeline also supplies a hydrogen filling station adjacent to the TMS campus used to fuel Toyota’s and other manufacturers fuel cell hybrid vehicle fleets.

Toyota FCV-R Concept is otherworldly

Toyota FCV-R Concept is otherworldly

December 1, 2011 by · Leave a Comment 

Filed under: Concept Cars , Hybrid , Sedan , Japan , Tokyo Motor Show , Toyota Toyota is out to prove that the fuel cell vehicle isn’t as dead as we thought. Despite the fact that a hydrogen infrastructure is no closer to reality now than it was five years ago, the company unveiled its FCV-R Concept at the 2011 Tokyo Motor Show . Engineers snugged the fuel cell unit beneath the passenger cell to preserve passenger and cargo capacity. The FCV-R Concept boasts space for four and their gear, and Toyota claims that the vehicle has a range of around 435 miles. That works for us. Currently, the FCV-R is only a concept, though it’s interesting to see Toyota playing with hydrogen fuel cell technology once again. Will the tech eventually make its way to the road? Here’s hoping. Toyota has already made it clear the automaker wants to see the Prius range become its best-selling nameplate in the near future, and a fuel-cell version could be part of those plans. Hit the jump for the full press release.

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