September 2012: A Return To Normalcy Edition

September 2012: A Return To Normalcy Edition

October 3, 2012 by · Leave a Comment 

Filed under: Car Buying , Honda , Toyota , Volkswagen , By the Numbers Toyota, VW, Honda Up Big Again, But Not As Much As has been the case for a few months now, the same three brands led the month with the largest sales increases among major automakers: Toyota , Volkswagen and Honda . They have swapped positions on the podium each time, but each is a medalist again this month in the industry-wide sales race. Toyota sales were up 42.33 percent in September compared to the same month last year, though that increase is lower than the prior month’s gain of 47.5 percent. Likewise, Volkswagen was up 34.41 last month – far from the 62.54 gain it enjoyed in August. Honda’s increase also dropped sharply month-over-month, from 57.88 percent in August to 29.33 percent last month. This could signal a return to normalcy for Japan’s two biggest automakers, whose sales have appeared inflated compared with last year’s numbers that were affected by that country’s natural disasters and resulting production problems. Our own domestic automakers are likewise seeing a return normalcy that doesn’t include them posting double-digit sales gain every month. Well, except for Chrysler , whose portfolio of brands did exit September with a gain of 11.55 percent. General Motors , however, barely remained positive with a small 1.5-percent increase and Ford dipped slightly into the red with a decrease of 0.13 percent. Ford did enjoy some good news with the performance of its new Escape , which racked up 23,148 sales in September, enough to lead its segment.

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