Toyota 86 gets PlayStation-based telemetry system in Japan [w/video]

Toyota 86 gets PlayStation-based telemetry system in Japan [w/video]

April 3, 2014 by · Leave a Comment 

Filed under: Coupe , Performance , Japan , Technology , Videos , Toyota , Toys/Games Part of the fun in taking your sports car to the racetrack is going over your telemetry and seeing how you did from one corner to the next. We’ve seen a variety of these onboard systems at work – with the Performance Data Recorder on the Corvette Stingray emerging as one of the latest and most advanced – but Toyota is taking things a step further with its new Sport Drive Logger. The system is being rolled out (at least initially) on the Japanese Domestic Market Toyota 86 , a coupe European customers might more readily recognize as the GT86 and what we would call the Scion FR-S (itself a kissing cousin to the Subaru BRZ ). Despite its name, the Sports Drive Logger doesn’t have anything to do with competitive lumberjacking, instead, it’s an integrated telemetry system that, as promised , syncs up with Gran Turismo 6 on the PS3 . Developed in partnership with Sony , the system logs all manner of data – including satellite positioning, pedal depression, steering angle, gear selection, engine revs and vehicle speed – onto a USB stick for transfer to your PlayStation. Once loaded into the video game system, the data recreates a virtual representation of your track run and displays it – along with all the raw data – as if you had lapped the circuit in the game. Drivers will even be able to compare their laps against their friends’ through the system, which initially offers support for Fuji, Tsubuka and Suzuka, “with additional circuits planned for the future.” We’re still waiting for confirmation on if and when the system will be available in the US (with support for some of our favorite Stateside circuits), but in the meantime, you can scope out the details in the press release along with the video footage below for a closer look. Continue reading Toyota 86 gets PlayStation-based telemetry system in Japan [w/video] Toyota 86 gets PlayStation-based telemetry system in Japan [w/video] originally appeared on Autoblog on Wed, 02 Apr 2014 14:01:00 EST. Please see our terms for use of feeds . Permalink

Lack of new midsize pickup models driving strong resale values for older models

Lack of new midsize pickup models driving strong resale values for older models

June 28, 2013 by · Leave a Comment 

Filed under: Car Buying , Truck , Chevrolet , Nissan , Toyota According to a new study by Black Book , the fact that there are fewer mid-sized pickup truck options on the market is driving up the retail cost of used models. During the month of June, used vehicles from model years 2007-2011 depreciated an average of 1.3 percent across the board, but midsize pickups of the same year saw their value decrease by just 0.7 percent on average. Look across the past year, and the market as a whole saw those cars depreciate by 13.7 percent while midsize pickups saw their value decline by a mere 5.1 percent. Ricky Beggs, senior vice president and Managing Editor with Black Book, says midsize pickups are holding their value better than other products on the market due to the fact that there are so few brand-new options available. Currently, only Chevrolet , Nissan and Toyota offer midsize pickup trucks. Honda has a player in the game in the form of the Ridgeline , which is a sort of cross between a traditional pickup and a crossover, and the discontinued Ford Ranger falls into a smaller size class that no longer exists in the US. What’s all this mean to you? If you happen to have a set of keys to midsize pickup in your pocket, you’ve made a good investment. Don’t expect to see the machine depreciate as quickly as other vehicles on the road. Conversely, if you’re in the market, expect to pay a bit more than you might have expected for a non-fullsize pickup truck.

Actress Kaley Cuoco Makes Her Super Bowl Debut in a Toyota Spot

January 8, 2013 by · Leave a Comment 

TORRANCE, Calif. (Jan. 7, 2013) – Kaley Cuoco, star of the award-winning CBS show “The Big Bang Theory,” has a busy roster this year, including a debut

Lexus Heads to the Twitter Green for the U.S. Open Championship

June 8, 2012 by · Leave a Comment 

TORRANCE, Calif. (June 7, 2012)—Tee up your questions, golf fans, for your chance to get answers from one of the game’s top players. To gear up for the 2012 U.S. Open, Lexus is teaming up with professional golfer Peter Jacobsen to let enthusiasts in on the golfing action.

Toyota turning Nintendo DS into navigation system

Toyota turning Nintendo DS into navigation system

May 18, 2012 by · Leave a Comment 

Filed under: Japan , Technology , Toyota , Toys/Games Video games are already an easy target for politicians, what with their amazing ability to turn both brains and muscles to jelly while also promoting violence and other sociopathic behaviors. So we can only wonder at the political grandstanding that might accompany this development: The Nintendo DS can now be used to control a Toyota navigation system. Yes, that’s right, if you can pull yourself away from drawing evil kittens on your DS – and you live in Japan – you can pair it via Bluetooth, and use it to input destinations and display a speedometer on the DS, according to Kotaku. The Kuruma de DS game card also gives your handheld gaming device the ability to broadcast its audio through the car’s stereo system. The software is designed to be used by passengers – of course – but we’re sure it’s only a matter of time before Japan experiences its first I-was-just-using-my-DS-to-program-my-nav crash. Kotaku says the game card is being sold by Toyota dealers for about $92. Toyota turning Nintendo DS into navigation system originally appeared on Autoblog on Thu, 17 May 2012 18:30:00 EST. Please see our terms for use of feeds . Permalink

Toyota Prius C ad campaign begins with "Malti-poo" spot

Toyota Prius C ad campaign begins with "Malti-poo" spot

March 13, 2012 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota The curtain’s been lifted on the ad campaign for the Toyota Prius C , and it’s all about the game of life via the boardgame The Game of Life. The first spot is called Malti-poo and in it’s ad-speaky way it targets “city-dwelling millennials” as it “demonstrates key vehicle attributes in a fun and approachable way.” It “embodies the youthful spirit of the vehicle and offers creative content that integrates this iconic childhood game” while it also “offers visual tools and easy ways to share digestible information and collect opinions.” In English: it’s trying to hook first-time car buyers on the notable features of the Prius C in inventive ways. Case in point: the Malti-poo spot will be followed by one called “Dolphin Tattoo,” and platforms will include broadcast television, print, consumer experience and a YouTube channel that provides car buying and financial advice. See below for the ad and the press release describing the campaign. Continue reading Toyota Prius C ad campaign begins with “Malti-poo” spot Toyota Prius C ad campaign begins with “Malti-poo” spot originally appeared on Autoblog on Mon, 12 Mar 2012 18:00:00 EST. Please see our terms for use of feeds . Permalink

2012 Toyota Prius C configurator revs up

2012 Toyota Prius C configurator revs up

March 13, 2012 by · Leave a Comment 

Filed under: Car Buying , Hybrid , Hatchback , Toyota You can now build and price a little Toyota Prius C of your own, all of which can be done in a configurator that appears to have been designed by Max Headroom and Pixar. The latest and littlest memeber of the Prius family comes in four stock grades, conveniently numbered One, Two, Three and Four. To get the game started you’ll need $19,710 in configurator money for the Prius C One – that’s an $18,950 base price and $760 for destination charges. Even the least of the four comes with options like Bluetooth and remote keyless entry, the only conspicuous base-model giveaway being the 15-inch steel wheels. Head for the Prius C Four, as we did, and you’ll start at $23,990 and get all the trimmings. The single most substantive option at this height is a $1,150 set of premium, bladed alloy wheels to replace the standard alloys. They aren’t even an option on the One. The other exterior and interior options are mainly cosmetic, like protective film and side moldings, or convenience, like an ashtray cup and a cargo tray. Checking every box will set you back $26,287. It’s pretty straightforward – for instance, there are nine exterior colors, one is black, then there are two variations on white, red and blue.

AdSpotting: Prius goes funny… At Last

AdSpotting: Prius goes funny… At Last

July 23, 2011 by · Leave a Comment 

Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota , Humor Company : Toyota Motor Sales Brand : Toyota Medium : TV Ad Agency : Saatchi and Saatchi Product : Prius Campaign :”What Happens After Practice” What We Like : Going to back when Toyota launched its very amusing campaign for its Sienna ” Swagger Wagon ” TV ad and Youtube videos, the Japanese automaker has been looking for ways to engage consumers by not taking its very practical models so damn seriously. The Prius is an unabashed market success. It defines the hybrid segment. And it is the market leader in fuel economy. It does everything but run on actual crunchy granola in the gas tank. Prius ads do not need to play up the fact that they are super fuel efficient. Everyone knows. So, as we showed you a few days ago , turning to this approach of having NBA star Steve Nash talk about how driven he is, as if it was a Nike ad, is a creative homerun. His deadpan monologue about how competitive he is, talking about making constant adjustments and improvements to his game, while driving a Prius and finally edging out a grandma for a parking space is a way to stand out from the usual hybrid ad that merely screams the highway fuel economy rating. Gotta love Nash’s trash-talk dance at the end too.

Toyota to ship British-built Avensis back to Japan

Toyota to ship British-built Avensis back to Japan

June 30, 2011 by · Leave a Comment 

Filed under: Wagon , Japan , Toyota , UK Toyota Avensis wagon – Click above for high-res image gallery Importing Toyotas to Japan may seem like selling ice to the Eskimos, but that’s precisely what’s in store. In fact, it’s Toyota itself that will be bringing the Avensis back to its home market from its global assembly plant in the UK. Demand for European cars in Japan has got Toyota cashing in on the game, exporting as many as 750 units of the Avensis back to the home country. Since the Avensis holds a similar position to the JDM Toyota Mark X , which is available only as a sedan, Toyota will only be offering the Avensis wagon back in Japan, packing a 2.0-liter four mated to a CVT. Japan, of course, will only be the latest market in which the British-built Avensis will be sold, joining a list of 47 countries worldwide to which some 85% of the units built at the Derbyshire plant are exported. Unfortunately, the United States isn’t one of ‘em, so for those who may want a closer look, we’ve put together a fresh high-res image gallery for your viewing pleasure. Continue reading Toyota to ship British-built Avensis back to Japan Toyota to ship British-built Avensis back to Japan originally appeared on Autoblog on Wed, 29 Jun 2011 07:57:00 EST. Please see our terms for use of feeds . Permalink

Lexus Tees Up for the U.S. Open Championship with Online Golf Survey

June 9, 2011 by · Leave a Comment 

TORRANCE, Calif. (June 8, 2011)—Calling all golf fans: Lexus wants to hear from you. What would you rather have, the perfect golf game or the perfect marriage? Are you willing to give up a full head of hair, a vacation, even celebrating an anniversary, for that perfect swing? Will Phil Mickelson, Jason Day or Nick Watney perfect their game in time to win the 2011 U.S. Open Championship?

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