Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

Toyota, Mercedes, BMW top automakers included in List of Best Global Brands

October 2, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , BMW , Mercedes-Benz , Toyota , Earnings/Financials Interbrand , a consultancy firm, has published its 13th annual list of the best global brands. Besides seeing some shakeups at the top – Apple and Google unseated Coca-Cola (a company that has dominated the survey since its birth), the 100-item list features 14 automakers, most of which enjoyed double-digit gains in brand value. Toyota managed to retain its spot as the study’s top automaker. It finished the survey in 10th position overall (the same as last year), despite a 17-percent improvement in its brand value, from $29.33 billion to $35.34 billion. Mercedes-Benz , BMW and Honda all made the top 20, at 11th, 12th and 20th place, respectively. Hopping a ways down the list, we come across Volkswagen in 34th place, up from 39th in last year’s study, with a brand value of $11.12 billion, a 20-percent improvement over 2012. Ford and Hyundai round out the automakers in the top 50, at 42 and 43. Porsche made the largest year-over-year gain of any automaker, with its brand value increasing 26 percent to $6.47 billion. Chevrolet meanwhile, cracks the list for the very first time at 89th place. As Interbrand notes, Chevy’s inclusion is notable because of the sheer number of vehicles it moves for General Motors and its recent push in developing markets.

Automakers show resilience in 2011 Best Global Brands report

Automakers show resilience in 2011 Best Global Brands report

October 10, 2011 by · Leave a Comment 

Filed under: Marketing/Advertising , Mercedes-Benz , Nissan , Toyota , Earnings/Financials , Ferrari Automakers fared extremely well in Interbrands’ Best Global Brands 2011 Report. The study, which ranks the financial strength of all kinds of brands around the world, was topped by Coca-Cola, IBM, Microsoft, Google and General Electric. Most automakers either held fast or moved up in the top 100, with the exception of Ferrari , which fell from 91 to 99. Despite having a rough row to hoe these last two years, Toyota still leads the automaker pack on the list, sitting tight this year at number 11, after dropping from eighth last year , followed closely at 12 by Mercedes-Benz . Nissan popped back on to the list this year, making a surprise comeback at 90 after a four-year absence. According to Interbrands, both Nissan and Toyota showed enough resilience in the face of both the earthquake and Toyota’s quality control issues that their brand value actually increased for 2011. Funnily enough, Ford was the only one of the Detroit automakers to make the list. Others on the list included BMW , which held fast at 15, Honda , which jumped one place to 19, Volkswagen which climbed from 53 to 47, Ford , which held fast at 50. Audi and Hyundai both moved up four places, into 59 and 61, respectively. Porsche held its footing at 72, while Nissan and Ferrari brought up the rear.

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