Filed under: Coupe , Performance , Marketing/Advertising , Videos , Toyota , UK A ban has reportedly been issued on a UK commercial for the Toyota GT86 (know as the Scion FR-S here in the US) that supposedly might “encourage motorists to drive irresponsibly,” because it “condoned dangerous driving.” The commercial, known as “The Real Deal,” in question has very clearly made an effort to distance itself from any kind of illicit real-world driving, as Toyota is fully aware that British laws forbids that kind of advertising. Toyota reportedly told Britain’s Advertising Standards Authority that it did not, in fact, condone unsafe or irresponsible driving, and that its commercial – which features a digital man in a sort of Dystopian “video game” world – is impossible to reproduce under real-world conditions. Toyota UK has not, as of this writing, felt compelled to remove the advertisement from its YouTube page , meaning you are at liberty to watch it for yourself below . At least here in The States, we consider it extremely “safe for work” – just don’t try this on the road, hotshot. Does banning a commercial from television serve to make it more popular on the internet? Give us your thoughts in Comments. Continue reading Toyota GT86 ad banned in UK for encouraging “dangerous driving” Toyota GT86 ad banned in UK for encouraging “dangerous driving” originally appeared on Autoblog on Wed, 14 Nov 2012 16:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Performance , Europe , Safety , Videos , Toyota , Humor Much has been made about the Moose Test as of late. The evasive maneuver test popularized by Swedish safety experts is meant to simulate a driver unexpectedly encountering and attempting to avoid one of these majestic furry beasts. The test is performed by executing a split-second emergency lane change to determine if the vehicle can maintain control. The Jeep Grand Cherokee supposedly failed the test recently in Sweden. Then it was alleged that the circumstances may have been rigged. Then it passed the German version of the test. It was all a bit confusing. The makers of this video have apparently had enough of the Moose Test, which is why before you is a screen grab of a mock moose is in the middle of the road. That vehicle looming behind it? It’s a Toyota GT86 , overseas twin to America’s Scion FR-S and Subaru BRZ .
Filed under: Coupe , Marketing/Advertising , Videos , Scion , Toyota Toyota , now all about getting its groove back, changed its ad slogan to “Let’s Go Places.” Scion , meanwhile, advertises the FR-S (Toyota 86) around the world with drift-happy regional launch videos and, in the UK, scenes of dystopian breakout . But in this corner of the world, before Scion went mature, we remember when it had hip, DJ-driven spots with editing as edgy as the image it was trying to promote. Which brings us to this 30-second spec ad, created by YouTube users Marcus Stokes and Marko Mandaric. Heavy on the bass and VFX, it pitches the FR-S in Scion’s original style. And even though the FR-S is the easy offering to slot in, we suspect the vibe might do favors for the tC and, pushing things, even the iQ simply because it’s so left-field. So while we try and figure out whether the FR-S means Scion’s got its goove back, you can check out the video below . Continue reading Would this commercial make you want to buy a Scion? Would this commercial make you want to buy a Scion? originally appeared on Autoblog on Sat, 15 Sep 2012 10:01:00 EST. Please see our terms for use of feeds .
Filed under: Motorsports , Coupe , Performance , Japan , Toyota , UK , Design/Style If you liked the Martini Racing Porsche 918 Spyder we just brought you, then you ought to dig this, too. Toyota is bringing back its Team Toyota GB livery for the GT 86 entry into the Britcar 24 Hours. Unlike the the classically decorated 918 , we can confirm that the so-hot-right-now Toyota coupe will actually be racing. The livery harkens back to the AE86 of the raging 80s for the Japanese-British race team. Successfully campaigned by Tiff Needell and others, it took on the likes of an Atari-sponsored Mitsubishi Starion . How’s that for getting your 80s fix? Team Toyota GB ran with great success in the British Touring Car and British Rally Championships in the 80s and early 90s. The rendering released by Toyota, seen above, boasts the livery of that heyday in lightweight Japanese racing. This will not be the first time that Toyota has entered a GT 86 in competition. The Japanese automaker ran it at the N
Filed under: Motorsports , Coupe , Performance , Videos , Scion , Toyota , Middle East Toyota drifted an FT-86 all over United Arab Emirates roads when the coupe was launched there last month, and now it’s doing it again. 27-year-old Ahmed Omran Al- Amri is the two-time drift championship winner as part of the Emirates Drift Team in his native UAE, and he has used a turbocharged, 570-horsepower Toyota Soarer (our Lexus SC ) as his ride to those titles. Rewarding his team for its winning ways and Toyota love, the Japanese company has taken over to form the Toyota Emirates Drifting Team and provided it with Toyota 86 hatchbacks (our Scion FR-S ) to campaign. Al-Amri has already won this year’s title, but check out the video below of testing the new cars at Yas Marina Circuit for his thoughts on the new car and, of course, beaucoup tire smoke. Continue reading Toyota launches Emirates drift team with new 86 video Toyota launches Emirates drift team with new 86 video originally appeared on Autoblog on Thu, 12 Jul 2012 14:58:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Performance , Technology , Scion , Subaru , Toyota , Toys/Games Autocar reports Toyota and Subaru are working on ways to sharpen the GT 86 , BRZ and Scion FR-S triplets. While that may mean buyers could see a convertible version of the sports coupe as soon as 2014 , engineers are also working on a variety of other improvements, including a new track telemetry system. Using an onboard black box, the gadgetry will record a slew of data from track days. That’s nothing new, but the cool part is buyers will then be able to upload and compare their times with other FR-S owners via Sony PlayStation . The report says Toyota is currently working to map major tracks around the world. There’s no word on when the kit will debut, but according to the report, buyers of early models will be able to retrofit their cars with the telemetry system with relative ease. In addition, multiple online tutorials and demonstrations will be available for various tracks. Toyota working on Playstation-compatible track day black box for Scion FR-S originally appeared on Autoblog on Thu, 31 May 2012 15:46:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Motorsports , Coupe , Performance , Etc. , Europe , Lexus , Toyota , Racing Toyota and Lexus are gearing up for this year’s N
Filed under: Motorsports , Coupe , Performance , Japan , Videos , Toyota There is likely no end to the amount of fun one can have with an empty parking lot, a few cones and a willing vehicle. Add two capable machines to the mix and the enjoyment increases exponentially. When those happen to be two Toyota GT86 coupes, all that’s missing is the not-so judicious application of one’s right foot. Two pro drift drivers recently got the chance to fling the GT86 around in a quick battle, and the result is a video that shows just how controllable the GT86 is right out of the box. While we could think of a handful of other sports cars that are as capable right from the showroom floor, the list of those with price tags as slim as the GT86 and its Scion and Subaru brethren is considerably thinner. Hit the jump for a few lessons in car control. Continue reading Pair of Toyota GT86s duel in parking lot drift battle Pair of Toyota GT86s duel in parking lot drift battle originally appeared on Autoblog on Mon, 06 Feb 2012 20:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Performance , Etc. , Japan , Videos , Toyota Toyota is out to draw parallels between the company’s new GT86 sports car and some of the legends of the automaker’s past. A new video depicting the new coupe’s development spends plenty of time with the GT86 on screen with the likes of the Toyota Sports 800 and even the AE86. Those are both fine sparring partners for a vehicle that prides itself on superior handling over outright brawn. Watching engineers cane the GT86 around the world’s various road courses only stokes our desire for a little more time with the either of the two-door’s corporate cousins. As you may recall, the Scion FR-S and Subaru BRZ both left favorable impressions on us during our recent drives, but we could use a full week’s worth of sideways action to figure out whether those pieces of hardware are worthy of sharing tarmac with the likes of the legendary AE86. Hit the jump to take a look. Continue reading Toyota GT86 spends time with its ancestors Toyota GT86 spends time with its ancestors originally appeared on Autoblog on Tue, 27 Dec 2011 19:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Performance , Scion , Subaru , Toyota , Design/Style According to our recent and completely unscientific poll , the majority of our readership prefers the Subaru BRZ to its kissing cousin, the Toyota GT 86 . Just about half of those who clicked an opinion on our poll sided with the Subie, while the remainder were split – a quarter went with the Toyota and a quarter said the two cars were so similar that it didn’t matter. Similar they are, with different grilles, front fascias and badges standing out as the main differentiators. The rest is pretty much the same, right down to the front and rear lights. And, according to Automotive News at least, there’s a little bit of Toyota trickery at work in the styling. Take a close look at the rear of either the GT 86 or BRZ. Incorporating both the reverse lights and a rear foglight in the center between the dual exhaust tips is a distinctive element with a prominent inverted triangle shape. According to Toyota, that design “stands for Toyota’s ‘T’ shape” and is meant to ‘express its identity.’ That’s all well and good, but it’s also present on the Subaru , which is otherwise completely absent of any Toyota badging, for obvious reasons. This is especially noteworthy since Toyota led the car’s styling and bodyshape while Subaru invested its resources on the engine and chassis. Is there a conspiracy at play?