Toyota hawks Avalon Hybrid on Home Shopping Network

Toyota hawks Avalon Hybrid on Home Shopping Network

October 9, 2012 by · Leave a Comment 

Filed under: Car Buying , Hybrid , Marketing/Advertising , Toyota , TV/Movies ” But wait, there’s more! ” You may be accustomed to hearing that line during an infomercial for a steak knife sharpener, but what about when the talking head is pitching a brand new car? Toyota is doing just that in a new partnership with HSN . The result of this partnership is a show called “Discover Toyota,” which first aired on Sunday, October 7. HSN has been around for more than three decades, and Toyota is the first automaker to appear on the network. The aim of the show is to highlight Toyota’s hybrid lineup, including the Camry Hybrid, Highlander Hybrid, all-new Avalon Hybrid, and of course, the Prius family. According to Toyota Motor Sales VP of Marketing Communications and Motorsports Ed Laukes, “HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose out growing lineup of hybrids to people across the country.” Appearing on the show were Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com. The two appeared as the program’s auto experts – one must carefully consider the objectivity of any subject matter expert brought on to a program this is so clearly backed by Toyota, however. The show apparently also featured quizzes and Toyota-themed games, allowing fans to earn point towards sweepstakes to win a new Avalon Hybrid. Do you think this is a smart move for an automaker? Is Toyota targeting the Avalon’s target demographic with the HSN program?

Toyota issues recall for Highlander, Lexus RX 400h hybrids

Toyota issues recall for Highlander, Lexus RX 400h hybrids

June 30, 2011 by · Leave a Comment 

Filed under: Recalls , Safety , Crossover , Lexus , Toyota Lexus RX 400h – Click above for high-res image There’s a problem with some 2006 and 2007 model year Toyota Highlander Hybrid and Lexus RX 400h vehicles. Today, Toyota announced that it will voluntarily recall 45,500 Highlander Hybrid and 36,700 Lexus RX 400h vehicles that were sold in the States. What’s the problem? Toyota says there is a control board with transistors inside the Intelligent Power Module (IPM) in the Hybrid System Inverter and that, “Certain transistors on the control boards in some of the subject vehicles were inadequately soldered and could be damaged from heat caused by a large current flow during high-load driving.” Whoops. Toyota says that the worst-case scenario is that the vehicles will either go into a fail-safe mode or the fuse will blow and the vehicle will coast to a stop. In order to fix the problem, Toyota needs to get the required replacement parts and will notify owners by mid-July when and how they can get the vehicles repaired for free. If you’re curious about your own vehicle, you can call Toyota or Lexus directly. Phone numbers and more details are available in the press release after the jump. Information about other Toyota company recalls can be found in the archives . Continue reading Toyota issues recall for Highlander, Lexus RX 400h hybrids Toyota issues recall for Highlander, Lexus RX 400h hybrids originally appeared on Autoblog on Wed, 29 Jun 2011 09:30:00 EST.

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