Filed under: Detroit Auto Show , Marketing/Advertising , Videos , BMW , Honda , Hyundai , Toyota , Fiat This year the Detroit Auto Show didn’t just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes. Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker , Fiat captured Print/Outdoor with its ” Letters ” ad, and Toyota’s Tundra Endeavor Campaign spot and BMW’s A Window into the Near Future were co-winners for Experiential. You can watch all of the press release and winning videos below or check out all of the finalists, announced last month , for a refresher. Continue reading Honda scores big in Automobile Advertising of the Year Awards [w/videos] Honda scores big in Automobile Advertising of the Year Awards [w/videos] originally appeared on Autoblog on Wed, 15 Jan 2014 17:15:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Car Buying , Budget , Sedan , Plants/Manufacturing , Honda , Toyota , Earnings/Financials The battle to claim October’s best-selling compact sedan title has been won by the Honda Civic . The Japanese four-door sold 27,328 units, leaving the Toyota Corolla – September’s title holder – in its wake with 23,637 units sold. In terms of year-to-date sales, the Civic sits at 280,899 units, with the Corolla trailing at 257,184 vehicles. Sitting in third place, separated by a significant gap from the leaders, is the Chevrolet Cruze with 16,087 units sold. The Ford Focus earned fourth, with 15,108 units moved out of showrooms. (It is interesting to note that while the Civic and Corolla have both enjoyed double-digit sales increases year-over-year, the Cruze and Focus have seen significant decreases during the same period.) Sales of the Hyundai Elantra hit 14,876 units, putting it in fifth place, with the Volkswagen Jetta earning sixth place with 11,710 units. Rounding out the ten top sellers were the Nissan Sentra (8,399 units), Mazda3 (7,647 units), Dodge Dart (5,617 units) and Subaru Impreza / WRX (4,923 units). The Kia Forte (4,706 units) and Volkswagen Golf (2,249 units), eleventh and twelfth respectively, have fallen behind. For complete US auto sales coverage, be sure to check out our By the Numbers articles, which we run at the end of every month. Honda Civic overtakes Toyota Corolla as America’s best-selling compact originally appeared on Autoblog on Mon, 04 Nov 2013 08:43:00 EST.
Filed under: LA Auto Show , Hybrid , Sedan , Technology , Hatchback , Audi , BMW , Honda , Mazda , Toyota , Diesel The list of finalists for the 2014 Green Car of the Year has been announced, and in a genuinely bizarre twist, there’s only one hybrid and no electric vehicles among the five contestants, despite the arrival of cars like the BMW i3 and Tesla Model S . Taking the place of the EVs are a pair of diesels, repping a technology that last won a Green Car of the Year award in 2009, when the Audi A3 TDI took the title. No diesel was in the running for last year’s award. Naturally, both of the diesel finalists are fielded by the Germans – with BMW’s 328d and Audi’s A6 TDI getting the nod. In the case of the 3 Series , BMW installed a 2.0-liter, turbodiesel, capable of delivering 180 horsepower and 280 pound-feet of torque, while returning 45 miles per gallon on the highway. Audi and its larger, 3.0-liter, V6 turbodiesel produce quite a bit more grunt, with 240 hp and 428 lb-ft of grunt, but net a very impressive 38 mpg on the highway in the A6 . Finalists for this year’s awards include two diesels, three gas-powered cars and a plug-in hybrid. This year’s awards are a coup for gas-powered vehicles, as well. Both the Toyota Corolla and Mazda3 are finalists, with jurors citing the Mazda’s i-ELOOP and Skyactiv technology, which allow the handsome car to net up to 41 mpg. The Corolla, meanwhile, offers a new Eco trim, which can return 42 mpg from its 1.8-liter, naturally aspirated, gas engine.
Toyota, Nissan, Honda and Mitsubishi Agree to Joint Development of Charging Infrastructure for PHVs, PHEVs and EVs in Japan
TOKYO, Japan (July 29, 2013) — Toyota Motor Corporation, Nissan Motor Co., Ltd., Honda Motor Co., Ltd., and Mitsubishi Motors Corporation jointly announced their agreement to work together to promote the installation of chargers for electricpowered vehicles (PHVs, PHEVs, EVs*) and build a charging network service that offers more convenience to drivers in Japan.
Filed under: Car Buying , Truck , Chrysler , Ford , GM , Honda , Toyota With July 4th just around the corner, what better time could there be for Cars.com to announce that the Ford F-150 is the Most American car of 2013? This may be especially true since it was the Toyota Camry , a car produced by a company based in Japan, that had held the top spot from 2009 to 2012. Cars.com compiles its Most American list by considering the amount of parts each vehicle uses that come from America, where it’s final assembly takes place and how many units per year are sold. “While the assembly point and domestic parts content of the F-150 didn’t change from 2012-2013, vehicle sales are responsible for bumping the F-150 to the top spot,” according to Patrick Olsen, Editor-in-Chief of Cars.com . As far as automakers go (as opposed to individual models), Toyota retains the top spot it held in 2012, with General Motors , Chrysler , Ford and Honda (in that order) rounding out the list. The motivation behind this list each year, according to Olsen, is “to help car shoppers understand that ‘American-Made’ extends beyond just the Detroit three” and because “a study we conducted in 2012 indicated that 25 percent of shoppers surveyed preferred to buy American.” It should be noted, however, that Cars.com isn’t the only group with an American-made study, and not everyone agrees on the methodology used. In fact, a highly detailed study earlier this year by American University’s Kogod School of Business found that the Lambda CUV triplets from GM are the most American-made nameplates, and there isn’t a single vehicle from a Japanese automaker anywhere near its top ten. Feel free to browse the press release below to see how the full top-10 list breaks down. Continue reading Ford F-150 bumps Camry from top of Cars.com American Made Index Ford F-150 bumps Camry from top of Cars.com American Made Index originally appeared on Autoblog on Tue, 25 Jun 2013 00:01:00 EST. Please see our terms for use of feeds .
Filed under: Government/Legal , Recalls , Safety , Honda , Mazda , Nissan , Toyota Most vehicle recalls that take place these days are a result of some problem that happens during the manufacturing process by the automaker, but as we see here, parts suppliers can also factor in to problematic safety issues. Automotive News is reporting that a total of 3.4 million vehicles produced by Japanese automakers between 2000 and 2004 are being recalled globally due to faulty airbags produced by an outside supplier, Takata Corp. According to the report, vehicles from Toyota , Honda , Nissan and Mazda are being recalled because of passenger front airbags that do not inflate properly. Globally, Toyota is said to be recalling around 1.73 million cars including 510,000 in the US composed of Toyota Corolla , Matrix , Sequoia and Tundra as well as the Lexus SC430 for the 2001 through 2003 model years; this is the second time this year the 2003 Corolla and Matrix have been recalled for an airbag problem. Honda is recalling 1.14 million models, Nissan another 480,000 and Mazda 45,463. The article says that Takata supplied faulty airbags to non-Japanese automakers, but it did not specify which ones. Honda and Toyota have released information on their own websites about the recall, while Nissan and Mazda have not yet commented. Read official press releases from Honda and Toyota , below, and look for updates as we have word from the others. Continue reading Toyota, Honda, Mazda and Nissan recall 3.4 million vehicles for faulty airbags Toyota, Honda, Mazda and Nissan recall 3.4 million vehicles for faulty airbags originally appeared on Autoblog on Thu, 11 Apr 2013 09:15:00 EST. Please see our terms for use of feeds .
Filed under: Car Buying , Marketing/Advertising , Ford , Honda , Toyota Consumer Reports has released its annual Car-Brand Perception Survey, and the list looks awfully familiar. The top six brands are identical to last year’s results, with Toyota , Ford and Honda continuing to occupy the podium. All told, Toyota walked away with 133 points, putting it 15 ahead of second-place Ford. Honda jumped 26 points this year, narrowing Ford’s lead to just four points in total. Consumer Reports polls buyers from across the country on how they see multiple brands in seven categories, including quality, safety, value, performance, design/style, technology/innovation and environmentally friendly/green. Researchers then combine the findings to come up with the total brand score. While value and performance remain important to buyers, CR found quality and safety are still on top when it comes to significance. Scion and Mitsubishi found themselves at the bottom of the pack with the worst score of all, tied at just six points. Ram , Fiat and Mini filled out the lowest five with scores of seven, eight and 10 points, respectively. You can read the full press release below for more information, or head over to the Consumer Reports site .
Filed under: Marketing/Advertising , Audi , Chevrolet , Chrysler , Honda , Toyota , Humor , Fiat , TV/Movies Who would have ever thought there’d be a day where people are able to skip television commercials only to go to websites to watch them later? Such is the joy of a DVR and YouTube. AdWeek tabulated the 20 most-watched ads on YouTube, and found that nine were car-related including eight coming from automakers. Volkswagen continued its Star Wars theme with two ads in the top 20, including the highest-ranking car commercial The Bark Side spot at number three with almost 18 million views, which doesn’t even have a single car in it. Some of our favorites are from Chrysler with Clint Eastwood in It’s Halftime in America and House Arrest with Charlie Sheen for the Fiat 500 Abarth . Chevrolet , Honda , Audi and Toyota were the other automakers in the top 20, but we’d be remiss if we didn’t at least mention one of the coolest ads on the list, the Hot Wheels corkscrew jump . Of all the car videos, only the Fiat ad wasn’t played during a Super Bowl. Check out all eight videos – in order – after the jump . Nike took the top spot with its My Time is Now ad that has been seen online more than 20 million times with Pepsi’s Uncle Drew posted up in the runner-up; some of the other videos include four Old Spice commercials and an ad in which Snoop Dogg is pedaling Hot Pockets. Continue reading Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] Automakers score 8 out of top 20 most-watched ads on YouTube [w/videos] originally appeared on Autoblog on Fri, 14 Dec 2012 20:02:00 EST.
Filed under: Car Buying , China , Chevrolet , Ford , GM , Honda , Nissan , Toyota American automakers that conduct business in China have benefited from growing anti-Japanese sentiments among Chinese buyers, as most recent sales numbers indicate. According to Automotive News , a territorial dispute over uninhabited islands have resulted in Chinese consumers rejecting vehicles from Toyota , Honda and Nissan in increasing numbers. Meanwhile, sales of General Motors cars and minivans in its largest market grew 14 percent in October, to 251,812. Ford moved 60,518 units in China, representing a 48-percent increase in sales compared to the same month a year ago. Meanwhile, Toyota, Honda and Nissan sales have all taken nosedives. Toyota reported that its sales fell 44 percent last month, following a 49-percent drop in September. The latter two companies both announced their worst month-to-month decline in sales, dating back to 2007 for Honda and 2008 for Nissan. Still yet to be announced are Volkswagen sales in China. The German automaker has been battling GM for the top sales spot in China this year, and it outsold GM last quarter for the first time in eight years. When we last checked in on the two companies, GM had a slight year-to-date lead of 77,000 units.