Filed under: Truck , Marketing/Advertising , Videos , Toyota , Humor It takes a lot to get a product noticed in today’s fast-paced world, but one avenue that’s always seemed to grab the eyeballs of consumers has been humor. Toyota knows this rule well, and has put together a quartet of spots called “Tacoma Wins,” in which the midsize pickup’s features and specifications best a number of seemingly worthy competitors. Whether it be sobbing girlfriends, a circus magician, a grim reaper or the scariest thing of all, a mime, the Tacoma looks well equipped to deal with it. Take a look below for all four of Toyota’s newest spots. Continue reading Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper Toyota Tacoma helps stand up to your girlfriend, mimes, magicians and the Grim Reaper originally appeared on Autoblog on Mon, 26 Aug 2013 19:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Videos , Toyota , Humor Alright, so maybe “most elegant” is a bit of a stretch, but we feel safe in calling the 1992 Toyota Paseo in the video below an “automobile.” High praise, we know. Still, it’s clear someone loves the awkward little coupe enough to produce a hilarious video to sell the thing. Henry Floyd worked up a quick parody of the over-the-top luxury car ads we all know and loathe, and while the finished product is a little skimpy on details like price or location, it certainly doesn’t hold back on the exposition. Hell, if we didn’t already have a parade of horrible ideas floating around our collective driveways, we might even be convinced to give this little heap a new home. You can check out the ad for yourself below , just don’t be surprised if you find yourself with a burning desire to own a Paseo. Continue reading Meet the Most Elegant Automobile, and it’s for sale Meet the Most Elegant Automobile, and it’s for sale originally appeared on Autoblog on Sat, 08 Jun 2013 12:59:00 EST. Please see our terms for use of feeds . Permalink
Filed under: SUV , Etc. , Toyota , Humor , Russia The Toyota Land Cruiser is a pretty hot model around the world. But it took the Russians to make it cool. We have few hard, cold facts and only small slivers of information about these photos, but it seems the icy Toyota was part of the International Snow & Ice Festival in Perm, Russia. Artists took a huge chunk of ice and shaved it down to the temporary art installation you see here. The sub-zero SUV comes complete with a full interior accessed by the (permanently frozen open) driver’s side door. The steering wheel and seats look to be upholstered in, well, dirt. With the back seats removed, the frigid four-door is a pretty slick ride in which to chill out. Just a thought, but wouldn’t a Toyota Tundra have been more appropriate? See the gallery for more photos.
Filed under: Coupe , Performance , Europe , Safety , Videos , Toyota , Humor Much has been made about the Moose Test as of late. The evasive maneuver test popularized by Swedish safety experts is meant to simulate a driver unexpectedly encountering and attempting to avoid one of these majestic furry beasts. The test is performed by executing a split-second emergency lane change to determine if the vehicle can maintain control. The Jeep Grand Cherokee supposedly failed the test recently in Sweden. Then it was alleged that the circumstances may have been rigged. Then it passed the German version of the test. It was all a bit confusing. The makers of this video have apparently had enough of the Moose Test, which is why before you is a screen grab of a mock moose is in the middle of the road. That vehicle looming behind it? It’s a Toyota GT86 , overseas twin to America’s Scion FR-S and Subaru BRZ .
Filed under: Budget , Etc. , Marketing/Advertising , Videos , Toyota , Humor As children of the ’80s, we remember Marvel’s What The-? series of comic books with fond memories. More recently, it appears the series has migrated to video on YouTube. Either way, playing parodies with Marvel’s most beloved characters makes for a romping good time, and Toyota has decided to buddy-up with the comic producer to help sell the Yaris . The first episode of the Marvel/Toyota universe features one Dr. Bruce Banner, also known as The Incredible Hulk. After a brief cameo by Red Hulk, Mr. Banner hooks up with Dr. Strange and the two of them go on a road trip.
Filed under: Hybrid , Marketing/Advertising , Videos , Hatchback , Toyota , Humor Company : Toyota Motor Sales Brand : Toyota Medium : TV Ad Agency : Saatchi and Saatchi Product : Prius Campaign :”What Happens After Practice” What We Like : Going to back when Toyota launched its very amusing campaign for its Sienna ” Swagger Wagon ” TV ad and Youtube videos, the Japanese automaker has been looking for ways to engage consumers by not taking its very practical models so damn seriously. The Prius is an unabashed market success. It defines the hybrid segment. And it is the market leader in fuel economy. It does everything but run on actual crunchy granola in the gas tank. Prius ads do not need to play up the fact that they are super fuel efficient. Everyone knows. So, as we showed you a few days ago , turning to this approach of having NBA star Steve Nash talk about how driven he is, as if it was a Nike ad, is a creative homerun. His deadpan monologue about how competitive he is, talking about making constant adjustments and improvements to his game, while driving a Prius and finally edging out a grandma for a parking space is a way to stand out from the usual hybrid ad that merely screams the highway fuel economy rating. Gotta love Nash’s trash-talk dance at the end too.