Filed under: Car Buying , Hybrid , Technology , Ford , Toyota Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling , despite more models with the technology on sale than ever before. The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010 , but they just aren’t keeping up with the total auto market. According to IHS/Polk, this isn’t what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.
Filed under: Car Buying , Hybrid , Ford , Toyota In an apparent shot back at Ford’s increasing market share of electrified vehicles and claim that it accepts more Prius trade-ins for its own hybrids than any other car, Toyota has flexed a muscle and played the numbers game to put the Blue Oval in its place. Leaning on its hybrid market dominance in California, the Japanese automaker stated that six out of 10 hybrids sold in the Golden State are Toyota models. And it keeps coming: Year-to-date through May 2013, Toyota sold five times more hybrids than Ford . One of every two hybrids in California is a Prius model. In addition, Toyota notes that it has sold 1.5 million Prius vehicles in the US, 90-percent of which are still on the road today. Want more? We’ll let Bill Fay, Toyota’s group vice president and general manager of sales lay the smack down: “The hybrid industry has become competitive, but our wide range of hybrid vehicles continue to deliver high value and strong attributes to both new and loyal customers. With sales of 5.3 million hybrids globally and over two million in the US, we are the undisputed leader in hybrid vehicle technology and remain committed to building on our momentum and growing the acceptance of hybrid technology throughout the US.” And to think Toyota and Ford just ended their collaboration to make hybrid trucks together. On one hand, those are indeed very impressive statistics, but there’s a flip side, as well. If 6 out of 10 Toyota hybrid sales come from California, that’s more ammunition that hybrids still aren’t a factor for most American new car buyers .
Filed under: Car Buying , Hybrid , Toyota A Toyota executive has said that the automaker’s hybrid Prius model may not reach its 2013 goal of selling 250,000 units in the US marketplace. Bill Fay, group vice president for Toyota’s US sales, told Reuters , “The 240,000 to 250,000 range is kind of where we’re settling our sights for the Prius family.” The first-generation Prius, a five-passenger model, was introduced to the States in 2001 (its arrival made it the second mass-produced hybrid, after the two-seat Honda Insight ). The second-generation model arrived in 2004, followed by the current third-generation design that arrived for the 2010 model year. The automaker has subsequently added the Prius V , a hatchback wagon (shown above) and the Prius C , a subcompact hatchback. As of March, 2013, cumulative worldwide sales of the Prius had reached 3.67 million units. Last year, Toyota sold 236,659 Prius models in the US. However, sales of the model have fallen 5.1 percent in the first six months of 2013. In response, the automaker has boosted its marketing for the model, and the promotions are expected to continue through at least July. Toyota Prius sales could come up short in 2013 originally appeared on Autoblog on Sat, 06 Jul 2013 11:02:00 EST. Please see our terms for use of feeds .
Filed under: Car Buying , Hybrid , Etc. , Toyota How much do hybrid drivers really, truly like their cars? According to R.L. Polk, not all that much – at least not in 2011. Polk has released a new hybrid loyalty analysis that concludes that only 35 percent of people who bought a hybrid bought another one last year. The data comes from car purchases made in 2011, and Polk found that Toyota Prius drivers are the most loyal, both to the gas-electric technology and to Toyota itself. Sixty percent of Toyota hybrid owners bought another vehicle from the automaker, even if it wasn’t a hybrid. A recent J.D. Power Customer Retention Study found that the average brand loyalty was 49 percent, but that doesn’t take powertrains into account. According to Polk, forty-one percent of Toyota hybrid drivers choose to buy another hybrid (from any brand).