Filed under: Hybrid , Technology , Toyota , Electric Toyota is not bullish on EVs. That comes from the company’s North American CEO, Jim Lentz , who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells. Lentz questioned the long-range ability of EVs, saying that Toyota feels “there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells.” Lentz spoke about Toyota’s focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended , according to Automotive News . That deal provided for 2,500 battery packs for the Rav4 EV . While valuable to Toyota, the deal “was never about open-ended volume,” Lentz said. “It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs.” Freed of its venture with Tesla , hydrogen now appears to be in Toyota’s focus. According to AN, Toyota is starting in California, offering a $7-million loan to a company called FirstElement Fuel to develop hydrogen fueling infrastructure in the Golden State. Automotive News cites a study by Toyota that claims 68 refueling stations located across the state would provide for 10,000 HFC owners. California is already planning on having 50 stations by the end of 2016.
Filed under: Technology , Toyota While the cost of building a hydrogen fuel cell vehicle continues to go down over time, reports over the last few years have steadily maintained that the first Toyota hydrogen-powered vehicles for customers should ring up for around $50,000. Company officials cited this figure way back in 2010 , and have reiterated it in subsequent years. So, while a recent Automotive News report about the cost of Toyota’s 2015 Hydrogen car doesn’t offer up any new figures, it does offer an interesting pricing wrinkle. According to the report, the “cost factor” for the hydrogen vehicles will be in the $50k ballpark, meaning the retail price could be anywhere from there, up to as much as around $100,000. While certainly not inexpensive, being able to produce a hydrogen fuel cell vehicle for fifty large is a pretty massive improvement over the prototype cost of a few years ago, when the sticker was about $1 million a pop. While these very expensive prototypes are based on previous-generation Highlanders (pictured above), we’re told to expect that the final product will be a lot more in line with the Prius , as far as size and shape. Toyota’s production fuel cell car to cost between $50-100k originally appeared on Autoblog on Fri, 03 May 2013 08:45:00 EST. Please see our terms for use of feeds . Permalink