ICON FJ-44 checks in to Jay Leno’s Garage

ICON FJ-44 checks in to Jay Leno’s Garage

October 24, 2012 by · Leave a Comment 

Filed under: Aftermarket , Classics , Performance , SUV , Videos , Toyota , Celebrities , Off-Road Jay Leno is a big fan of ICON machinery. The comic and TV personality has already featured vehicles like the ICON Bronco and Derelict DeSoto on separate episodes, and now owner Jonathan Ward has stopped by the Big Dog Garage to show off the company’s latest creation: The FJ-44. Unlike the company’s other efforts, the FJ-44 isn’t based on any historical model. Instead, ICON engineered the four-door aluminum bodywork and has it manufactured by a separate supplier. The company’s workers powdercoat the body for a little extra durability and plop an LS-series General Motors V8 under the hood with up to 420 horsepower. If you want one, get ready to shell out $160,000 for the privilege. If we had the cash, we’d have one in the garage in a heartbeat. Leno seems impressed both by the craftsmanship and the vehicle’s on-road manners, though the clip below doesn’t venture off road. We imagine this creation would do just fine no matter where you pointed the nose. Check it out for yourself.

Icon, Mattel speak on FJ40 trademark claims

Icon, Mattel speak on FJ40 trademark claims

June 22, 2012 by · Leave a Comment 

Filed under: Performance , SUV , Government/Legal , Toyota , Toys/Games , Specialty , Off-Road Things are looking up for Icon . The company just moved from its tiny original location to a sprawling new facility, and every machine its craftsmen produce is sold before the final bolts are tightened. There’s even talk of finding ways to triple production in order to keep up with demand. In addition to the off-road titans and clever Derelict models we know and love, Jonathan Ward, CEO and Lead Designer with the company, is busy working to expand his business with corporate partnerships and new products that go beyond old metal. But Icon recently made headlines for another reason all together. As you may recall, Icon recently accused Hot Wheels and parent company Mattel of infringing on the customizer’s design and naming trademarks. Jonathan Ward, CEO and head designer for Icon, says the trouble started in September, 2010 when he pitched the idea of a die-cast Icon model to Alec Tam, the design director for Hot Wheels . Ward sent an email with the full Icon product book to Mattel to no avail. Six months later, he received a note from a customer congratulating him on scoring a deal with Hot Wheels. The client had spotted a rendering on the Hot Wheels future product page that looked awfully similar to a promotional shot Icon uses for the company’s FJ40 model.

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