Filed under: Car Buying , Etc. , Chevrolet , Ford , Honda , Toyota Today’s vehicles are more powerful, more efficient and safer than ever before. In fact, today’s car buyer would be hard pressed to spend his or her money on a genuinely bad vehicle. But those overall improvements may have also led consumers to believe there are no real differences between the various products offered by the world’s major automakers. According to the Consumer Reports 2012 Car-Brand Perception Survey, Toyota , Ford , Honda and Chevrolet have all seen their scores drop by double digits compared to last year. The survey asks consumers to rate brands across seven categories. Consumer Reports says that by combining those categories, the organization can get a handle on how each brand is perceived in the marketplace. This year, Toyota continued to lead in the survey, though its persistent recalls saw the brand’s perception fall by 17 points this year. Ford, Honda and BMW all saw their perception scores plummet more than 20 points. The results may indicate consumers are seeing fewer differences between automakers as products continue to improve.
Bob Carter, Toyota Motor Sales group vice president and general manager, Toyota Division, gives Toyota’s forecast for the industry at the Automotive News World Congress in Detroit on Jan. 10, 2012.
TORRANCE, Calif., June 23, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., received a combined four segment awards in the 2011 J.D. Power and Associates Initial Quality Study (IQS).
Filed under: Etc. , BMW , Ford , Honda , Toyota The auto industry has been through a lot since 2009, but it appears that consumers have a lot more confidence in the industry two years later. Brand and marketing consultancy Prophet polled 4,900 U.S. consumers about 145 Fortune 500 companies from 18 different sectors, and the numbers reveal that most automakers are more highly regarded now than in 2009. BMW and Honda lead the pack, as both automakers ranked in the top 50 overall brands. Ford finished with a score of 60, which is up from 72. General Motors made a big leap from 123 to 85, in part because of new technology like the Chevy Volt . Those are all good stories, but then there is Toyota . The Japanese automaker, which was saddled with the recall of over 10 million vehicles for floor mat and gas pedal issues, dropped all the way from number 18 to number 139. That number hasn’t exactly resulted in horrible sales totals for Toyota, but there is little doubt that demand has softened a bit for the brand.