Filed under: Marketing/Advertising , GM , Toyota General Motors might be mired in several recalls , as well as the ongoing investigations from the National Highway Traffic Safety Administration and Congress into the automaker’s response to those recalls. However, the company can celebrate taking the title of the US’ second-largest advertiser in 2013. According to Ad Week examining a recently released study, total advertising spending in the US posted its fourth consecutive year of rising expenditures with 0.9-percent growth to $140.2 billion. Of that, the auto industry spent $15.2 billion to promote its goods in 2013, up 3.8 percent. The country’s biggest advertiser was Procter and Gamble, which dropped $3.17 billion in 2013, an increase of 11.8 percent. GM became the nation’s second largest promoter with $1.794 billion in spending, up 10 percent. The biggest proportion of that money went to sell Cadillac and GMC . AT&T barely lost out with $1.793 billion in advertising, 15.2 percent growth. The 10 businesses with the highest ad investments spent a cumulative $15.9 billion during the year, 6.6 percent higher than 2012. Toyota came in eighth place making it the only other automaker to rank in the top 10.
Filed under: Concept Cars , Convertible , Performance , Geneva Motor Show , Scion , Toyota Here it is, folks – the highly anticipated Toyota FT-86 Open concept, a precursor to what could become a road-going Scion FR-S convertible. A full smattering of images and video have leaked onto the internet, and thanks to the folks at FT86Club.com , we can now see the new hotness that Toyota will be unveiling at the Geneva Motor Show next week. These images confirm details that were first seen in spy shots captured a couple of weeks ago – namely, the larger wheel/tire package and the inclusion of the Toyobaru coupe’s decidedly useless rear seats. These new photos, however, show a two-tone leather interior with goodies such as an iPod/iPhone mount on the dashboard. The concept car is also fitted with the coupe’s six-speed automatic transmission (boo!) and FT86Club.com reports that the folding soft top is operated electronically. We’ll have the full details live from Geneva in just a few days. For now, click through our attached image gallery to see lots of pretty pictures of the topless wonder, and scroll down for a video to see the concept in motion. UPDATE : The news now been officially released by Toyota UK. Scroll down below to see the newly added press release, and a bit more detail about the FT-86 Open. Continue reading Leaked Toyota FT-86 Open concept images preview droptop Scion FR-S [w/video] [UPDATE] Leaked Toyota FT-86 Open concept images preview droptop Scion FR-S [w/video] [UPDATE] originally appeared on Autoblog on Thu, 28 Feb 2013 23:48:00 EST.
Filed under: Coupe , Performance , Marketing/Advertising , Videos , Toyota , UK A ban has reportedly been issued on a UK commercial for the Toyota GT86 (know as the Scion FR-S here in the US) that supposedly might “encourage motorists to drive irresponsibly,” because it “condoned dangerous driving.” The commercial, known as “The Real Deal,” in question has very clearly made an effort to distance itself from any kind of illicit real-world driving, as Toyota is fully aware that British laws forbids that kind of advertising. Toyota reportedly told Britain’s Advertising Standards Authority that it did not, in fact, condone unsafe or irresponsible driving, and that its commercial – which features a digital man in a sort of Dystopian “video game” world – is impossible to reproduce under real-world conditions. Toyota UK has not, as of this writing, felt compelled to remove the advertisement from its YouTube page , meaning you are at liberty to watch it for yourself below . At least here in The States, we consider it extremely “safe for work” – just don’t try this on the road, hotshot. Does banning a commercial from television serve to make it more popular on the internet? Give us your thoughts in Comments. Continue reading Toyota GT86 ad banned in UK for encouraging “dangerous driving” Toyota GT86 ad banned in UK for encouraging “dangerous driving” originally appeared on Autoblog on Wed, 14 Nov 2012 16:00:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Coupe , Performance , Japan , Scion , Toyota We may have a clearer picture of what the Toyota FT-86 / Scion FR-S will bring to the table when the production version finally arrives. A few scans of a purported Toyota training manual on the vehicle have made their way into the hands of the internet via the FT86Club.com forum. If the site’s translations are accurate, the vehicle will boast a 2.0-liter flat-four producing 197 horsepower at 7,000 rpm and 150 pound-feet of torque at 6,600 rpm. While not overwhelming numbers, if the handling is as good as we’ve been hearing, the powertrain should be enough to hustle the 2,667-pound coupe around your favorite twisty road at a respectable pace. The sheet also reveals that the FR-S will come in two trims, at least in Japan. A higher-spec variant will come with a limited-slip rear differential in both manual and automatic-equipped vehicles, while the lower-spec model will only have the LSD when equipped with a third pedal (which is just fine by us). Topped-out JDM versions will also have a leather-wrapped steering wheel, LED accent lighting, a six-speaker audio system, sport pedals and white-faced gauges. Models will also be differentiated by wheel size, with higher-trims wearing modest 17-inch rollers and lower models rolling on 16-inch stock. Toyota FT-86 / Scion FR-S specs leaked via training manual originally appeared on Autoblog on Mon, 31 Oct 2011 11:30:00 EST. Please see our terms for use of feeds .
Filed under: Budget , Etc. , Marketing/Advertising , Videos , Hatchback , Toyota For a while there, we were worried that inane unboxing videos were going to completely take over the internet. Thankfully, that eventuality has not come to pass… but there’s still the occasional product so looked-forward-to, so unbelievably awesome, that its very first reveal into the world simply must be shared. You know, like the 2012 Toyota Yaris . Uh-huh. As you’ll see, the latest Yaris comes tightly packed in multiple protective containers, and there’s an appropriately huge user’s manual to go along with it. We’re especially fond of the honkable horn and the burrito-sized glove box. You just never know when you need an extra burrito… Check out the complete unboxing video from Toyota after the break .
Filed under: Truck , Toyota It’s almost time for us to get our eyeballs on the full monty that is the redesigned 2012 Toyota Tacoma . Waiting stinks, though, doesn’t it? After all, this is the give-it-to-me-now Internet era, a mindset that applies to everything from music and movies to photos of next-generation automobiles. The Toyota Tacoma is no different, and unofficial images of the updated pickup have found their way to the web. We think. Our friend Mike Levine at PickupTrucks.com stumbled across a video of what looks to be an upcoming Tacoma commercial sans graphics. Toyota has yet to confirm what we’re looking at in the clip, which you can view for yourself h ere , but you can check it out in our gallery of stills. Regardless, the official images should arrive soon, since the 2012 Tacoma is slated to hit dealer lots by October. 2012 Toyota Tacoma leaked in promo footage? originally appeared on Autoblog on Wed, 17 Aug 2011 15:30:00 EST.