Filed under: Hybrid , Truck , Toyota , Diesel When Bloomberg spoke to Toyota USA Sales CEO Kazua Ohara recently, we highlighted his comments on the possible return of the Toyota Supra . However, the interview started with Ohara discussing the Tundra , and how it would take time to pinpoint and hone the pickup truck’s brand image in the minds of consumers. That effort could get a boost, with a report in Edmunds saying that Toyota is “evaluating” the addition of a Cummins turbodiesel to the Tundra’s engine options. The Cummins powerplant is one of two options for the moment, the other being a hybrid powertrain. If the oil-burner got the thumbs-up, Toyota would follow the recent example of Nissan , which announced it would put a Cummins turbodiesel into its 2015 Titan . While the two Japanese companies make a closer comparison since they’re both talking about Cummins applications in light-duty trucks, if it happens, it could be seen as further diluting the once-exclusive tie-up that Ram trucks has had with Cummins even though Ram has used Cummins in its heavy-duty truck. Toyota hasn’t said when it will decide on which direction to take, but either will be a move for the better in the view of segment watchers; PickupTrucks.com said the first of its top-five fixes for the Tundra would be a better engine, perhaps a diesel-electric hybrid from Toyota’s Hino unit. Cummins told Edmunds it can supply a second manufacturer with the 5.0-liter diesel that Nissan will be using, so we wouldn’t be surprised to see it end up in a Toyota or somewhere else. Toyota mulling Cummins diesel for Tundra? originally appeared on Autoblog on Mon, 02 Sep 2013 14:45:00 EST.
Filed under: Etc. , Hirings/Firings/Layoffs , Toyota Halfway down a press release announcing that Shigeki Terashi was named president and COO of Toyota Motor North America, Inc. (TMA) was this: Jim Lentz is named CEO of Toyota Motor Sales, effective April 1. Lentz is the first American to take that position in the company. TMA is the holding company under which all of Toyota’s North American operations are grouped. Terashi will fulfill two roles when his new appointment is official on April 1, the new one and his current one as president of Toyota Engineering and Manufacturing, NA. Lentz will rise from his current position as COO. He became one of the prominent faces of Toyota during the company’s recent recall issues, publicly making the interview rounds and testifying before Congress to address the situation. Follow the jump for Toyota’s press release on the management shuffle. Continue reading Jim Lentz becomes first American CEO of Toyota Motor Sales Jim Lentz becomes first American CEO of Toyota Motor Sales originally appeared on Autoblog on Sun, 11 Mar 2012 14:02:00 EST.