Toyota renews Supra trademark, we renew frothing at the mouth

Toyota renews Supra trademark, we renew frothing at the mouth

February 19, 2014 by · Leave a Comment 

Filed under: Concept Cars , Coupe , Performance , Toyota , Design/Style Enthusiasts have been begging for a new Supra practically since Toyota stopped selling its fourth generation in the US way back in 1998. We’ve been hearing rumors about a successor for years, but the Toyota FT-1 Concept from the 2014 Detroit Auto Show is the first tangible sign from the automaker that a new generation may be on the table. To temp us even more, the Japanese company reportedly filed with the US Patent and Trademark Office last week to renew its 2010 trademark for the name “Supra.” Granted, these kinds of trademark updates aren’t uncommon, as automakers don’t want to lose their rights to nameplates (even if they have no immediate plans to use them). However, Toyota briefly abandoned its rights to the Supra name entirely. According to The Motor Report , the original trademark was continually renewed until 2006, but the Japanese automaker let it lapse in the US until applying for it again in 2010. The FT-1 Concept in Detroit was created at Toyota’s Calty Design Research center in California and carries cues from the 2000GT , Celica and Supra in an ultra-curvy body. Officials did not disclose anything about its powertrain. Toyota is also co-developing a future sports car platform with BMW that will underpin models from both companies, but few other details are konwn, and it isn’t yet clear that the joint venture has anything to do with a future Supra. Hope springs eternal. Toyota renews Supra trademark, we renew frothing at the mouth originally appeared on Autoblog on Tue, 18 Feb 2014 10:01:00 EST.

Toyota nears $40B cash reserve as calls grow for new investment, payouts

Toyota nears $40B cash reserve as calls grow for new investment, payouts

February 6, 2014 by · Leave a Comment 

Filed under: China , Japan , Plants/Manufacturing , Toyota , Earnings/Financials With the April 15 tax deadline just a few months away, our US readers will be faced with a decision should they get a refund: save or spend? It seems this issue is one many of us face whenever there’s a windfall, trying to decide whether we should set the money aside in an account of some sort or use it as a down payment on a new car or a trip to the Apple store. Unsurprisingly, major corporations face a similar, albeit more complex, issue. Take Toyota , for example. With President Akio Toyoda at the helm, the Japanese manufacturer has gracefully weathered recalls and natural disasters, all while turning beaucoup profits. Last quarter, profits quintupled to 434.4-billion yen ($4.3-billion USD), according to Bloomberg . Toyota also upped its forecast for the end of fiscal year 2013 (which ends on March 31 for Japan), to a record 1.9-trillion yen (about $18.8 billion). Now, the Japanese brand is reportedly sitting on a cash pile of nearly $40 billion, leaving Toyoda-san in an envious predicament – what should the company do with all that money? Some think Toyota should be doing something, anything with that big stack of cash. Some think Toyota (and Toyoda) should be doing something, anything with that big stack of cash.

Toyota Highlander Super Bowl Muppet ad is pure Mayhem

January 30, 2014 by · Leave a Comment 

Filed under: Budget , SUV , Marketing/Advertising , Toyota , Celebrities , Humor We previewed Toyota’s upcoming Super Bowl ad nearly a week ago, but with the big game just around the corner, the Japanese brand has now dropped the minute-long spot which will air on Sunday. As we said in that original post, the commercial stars Terry Crews from Brooklyn Nine-Nine, the Muppets (mostly Dr. Teeth and the Electric Mayhem band, as well as Gonzo and Rowlf) and the redesigned 2014 Toyota Highlander . We won’t spoil the premise, but suffice it to say that the Muppets’ goal of loosening Crews up is wildly successful. Make sure to watch through to the end for Animal’s take on Toyota’s motto, “Let’s go places.” We’ve got the full video down below , along with a press release from Toyota . Have a look and let us know what you think. Continue reading Toyota Highlander Super Bowl Muppet ad is pure Mayhem Toyota Highlander Super Bowl Muppet ad is pure Mayhem originally appeared on Autoblog on Wed, 29 Jan 2014 16:58:00 EST. Please see our terms for use of feeds . Permalink

Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial

Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial

January 23, 2014 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Toyota , Celebrities With just over a week to go before the Big Game, automakers left and right are giving us sneak peeks at the big-budget ads they’ve got lined up for game day. Audi is keeping us on our collective toes with something about a dog show , and Volkswagen is trying to squeeze everything awesome into one spot, but Toyota looks poised to have them both beat. Because the Japanese automaker has got a far more lovable dog cast for its commercial, and the one bit of awesome the Germans seem to have forgotten. That’s right, Toyota’s commercial has got Muppets. With their new movie Muppets Most Wanted set to hit theaters in March, everybody’s favorite gang of shag carpets with googly eyes is on a mission to “unborify” Terry Crews, the actor of Brooklyn Nine-Nine and Everybody Hates Chris fame. Which only seems fitting for a Super Bowl commercial, seeing as how Crews played six seasons in the NFL as a defensive end and linebacker. We’re not sure that portraying the driver of a Highlander as someone who needs to be “unborified” is the right message Toyota wants to send in the first place, but we’ll reserve final judgement for when we see the full clip. In the meantime you can watch the half-minute teaser video below for a little Muppet mayhem. Continue reading Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial Terry Crews and The Muppets out to ‘unborify’ Toyota’s Super Bowl commercial originally appeared on Autoblog on Wed, 22 Jan 2014 14:58:00 EST. Please see our terms for use of feeds .

Volkswagen could outsell GM in China for the first time in nine years

Volkswagen could outsell GM in China for the first time in nine years

December 28, 2013 by · Leave a Comment 

Filed under: Car Buying , China , Ford , GM , Toyota , Volkswagen As of the end of November, Volkswagen had sold 70,000 more cars than General Motors in China in 2013, making it appear inevitable that VW will outsell GM there. The feat would return the German brand to the top of chart in China for the first time in nine years, but even the second-place getter won’t be complaining too loudly: both automakers sold more than three million vehicles in a market pegged to hit 16 million sales this year. Volkswagen said it could have sold more cars if it had had more production capacity in China. The arrival of a new-to-China Audi A4 , a China-built A3 sedan , the VW Bora and Skoda Octavia , as well as an $18.2-billion-euro investment in the country to construct new factories , means VW should see its numbers grow in 2014. GM’s lineup is expanding next year, too, adding four Chevrolet nameplates and two vehicles to its Baojun brand as it tries to get to five million in sales by 2015. Among other automakers, Ford benefited from good product and woes for Japanese automakers over a territorial dispute with China, outselling Toyota by almost 32,000 units through the end of November. The Ford Focus is China’s best-selling vehicle so far this year. Analysts predict that the Chinese market will grow in 2014 thanks to untapped demand in smaller cities, and that should make for more record numbers; counting buses and trucks, China should surpass the 20-million sales mark. The biggest headwind foreseen at the moment is pollution. Larger cities are already capping the number of new vehicle sales and how often people are allowed to drive, as the effects of industrialization obscure entire cities and long-term forecasts.

Kirobo speaks in space with Toyota voice tech

Kirobo speaks in space with Toyota voice tech

December 22, 2013 by · Leave a Comment 

Filed under: Japan , Technology , Toyota We knew this moment would come. Partly because Toyota told us it would back in July, but also because we’ve been watching too many sci-fi movies. The moment in question is when a robot would hold a conversation with a human in outer space. Which may not seem that cataclysmic, but we’re here to point out that a) this is the first time it has ever happened, and b) it could mark the beginning of the apocalypse, wrought on us by robots from outer space. The conversation took place on board the International Space Station between Commander Koichi Wakata of the Japanese Aerospace Exploration Agency and Kirobo , a foot-tall robot that encompasses the latest advancements in voice-recognition software achieved by Toyota. We can only (but would rather not) imagine what practical applications this might have in the future, but for now, you can watch the landmark event unfold in the video below . Continue reading Kirobo speaks in space with Toyota voice tech Kirobo speaks in space with Toyota voice tech originally appeared on Autoblog on Sat, 21 Dec 2013 18:00:00 EST. Please see our terms for use of feeds . Permalink

Toyota Camry re-earns CR ‘Recommended’ rating following crash tests

Toyota Camry re-earns CR ‘Recommended’ rating following crash tests

December 20, 2013 by · Leave a Comment 

Filed under: Budget , Sedan , Safety , Toyota All is right again in the Toyota kingdom. The Japanese manufacturer’s bread-and-butter sedan, the Camry , has been put back on Consumer Reports’ “Recommended” vehicle list, following improved performance in the Insurance Institute for Highway Safety’s crash testing. You’ll recall that the 2012 and 2013 Camry were infamously booted from the list due to “Poor” ratings in IIHS’ notoriously tough small-overlap crash testing. Toyota vowed – just last week actually – to fix the ratings. As the Toyota brand’s head, Bill Fay, said last week, “It’s still a five-star car. It still does very well in all the IIHS tests. It did not in [the small overlap frontal crash test], and we’re busy making the necessary adjustments so that we can address that.” Now, though, those redesigned cars have been tested, earning an “Acceptable” rating in the overlap testing. According to Consumer Reports , Camrys built from November 2013 on feature new internal structures that improve the car’s crash test scores enough to make it a “Recommended” buy. IIHS has also elevated the car back to a position in its Top Safety Pick category, although it falls short of the new gold standard, the Top Safety Pick + rating. Toyota also made changes to the structure of the Prius , another model that failed to score well on small-overlap testing.

Toyota mulling more Tundra, Tacoma capacity in TX

Toyota mulling more Tundra, Tacoma capacity in TX

December 17, 2013 by · Leave a Comment 

Filed under: Truck , Plants/Manufacturing , Toyota , Off-Road Toyota may be expanding its pickup truck production at its San Antonio, TX factory following calls from dealers for more Tacoma and Tundra models, according to a new report from Automotive News . The San Antonio plant is currently able to produce 250,000 trucks on two shifts with overtime, while a secondary facility in Tijuana, Mexico can build an extra 50,000 Tacomas. Despite this capacity, and the fact that Tundra is a slow seller relative to the full-size trucks from Ford , Ram and Chevrolet / GMC (not to mention the Tacoma being part of a segment with diminishing sales), Toyota franchisees apparently can’t get enough of the trucks. “Dealers are telling us they could sell more Tacomas and Tundras,” said Bill Fay , the general manager of the Toyota Division. “We are evaluating our footprint and capacity.” According to AN, Toyota has moved over 248,000 trucks through November. Whether the Japanese brand will expand, though, remains an open question. “We have 2008 and 2009 fresh in our minds, when the pickup market dropped from 2.5 million to 1.1 million,” Fay told AN. “But we also need to be flexible for three years down the road from now.” With the launch of the restyled Tundra resulting in 101,744 units sold so far in 2013 and Fay predicting 137,000 Tundras finding a home in 2014, Toyota faces a difficult decision – short dealers who are aching for more trucks or make a big investment and risk a low return. Toyota mulling more Tundra, Tacoma capacity in TX originally appeared on Autoblog on Tue, 17 Dec 2013 11:02:00 EST. Please see our terms for use of feeds .

Toyota to shock with Supra concept for Detroit Auto Show?

Toyota to shock with Supra concept for Detroit Auto Show?

December 7, 2013 by · Leave a Comment 

Filed under: Concept Cars , Detroit Auto Show , Coupe , Hybrid , Performance , Toyota We’ve written about approximately 187,000 rumors about a return of the Toyota Supra to the land of living cars. There are a couple of good reasons for this: first, Toyota won’t stop dropping hints about a new halo sports car. Late this summer, Toyota sales guru Kazuo Ohara called a Supra successor “one of the options we have” – a comment followed by a hint that there would be “better news” on the subject in the future. The second reason for all the Toyota tales is, of course, that we all have missed the Supra since its departure from the US market in 1998. So, when a member of the Autoblog team is party to a nudge-and-wink-filled conversation about a new Supra concept headed to January’s Detroit Auto Show , we tend to listen up. A 400+ horsepower hybrid sports car would match up pretty well with the upcoming NSX. Recently, a few very well-placed members of the Toyota team indicated to us, in not-so-cryptic terms, that the Japanese automaker is ready to shock the world with a Supra concept car for this year’s shindig in the Motor City. Further, the indications we’ve been given are that this “concept car” will signal broadly about a production version still to follow. In 2007, the FT-HS concept (pictured) seemed like a perfectly promising Supra replacement, right before the economy fell off a cliff and everyone in the business shelved all non-essential product plans. This year, however, there’ll be about 16 million cars sold in the US and a 400+ horsepower hybrid sports car would match up pretty well with the upcoming Acura NSX from rival Honda , not to mention president Akio Toyoda’s mandate to shed his company’s staid image.

Toyota launches BMW-powered Verso in Europe

Toyota launches BMW-powered Verso in Europe

December 3, 2013 by · Leave a Comment 

Filed under: Minivan/Van , Europe , BMW , Toyota , Diesel BMW makes some sweet-revving engines, but its own vehicles aren’t the only ones running BMW engines. So do the latest from Rolls-Royce and Mini , of course, as well as a handful of Peugeots and Citro

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