TORRANCE, Calif., (Feb. 14, 2014)
Filed under: Car Buying , Chevrolet , GM , Lexus , Mazda , Toyota We focus a lot on what new cars are like to drive, but it’s difficult on a one-week loan to really get a sense of what a car is like to live with. Sure, we try to recreate that sense with our long-term vehicles, but even after a year, it’s impossible to know fully learn about a car, particularly in terms of reliability and cost of repairs. For 2014 model year vehicles, Kelley Blue Book has put together a list of the most affordable vehicles over a five-year period. At the tippy top of the list are Mazda and Lexus , with the Zoom-Zoom automaker winning the award for best non-luxury brand. Lexus, meanwhile, was the most affordable luxury marque over a five-year period. It’s interesting to note, though, that not a single Mazda won its segment in this year’s awards. General Motors did quite well, taking eight segments, including both the subcompact and plug-in segments, with the gas-powered Chevrolet Spark and Spark EV . The Chevy Camaro SS and ZL1 took the high-performance car award. Toyota was well represented, with five winners split between the main brand ( Corolla , Prius C and Tacoma ) and Lexus ( LS and RX ). KBB’s five-year cost-to-own analysis takes into account depreciation and fuel costs (the two biggest hits to a driver’s wallet), as well as finance and insurance costs, as well as repairs, maintenance and state fees that come with a new model.
TORRANCE, Calif., (May 16, 2013) –The editors of Kelley Blue Book ( www.Kbb.com ) selected the 2013 Prius v and the 2013 Avalon for their list of 10 Best Family Cars . The list is compiled annually by KBB.com editors to highlight vehicles that address unique family specifications and situations, and offer innovation.
Filed under: Car Buying , Hybrid , Marketing/Advertising , Toyota , TV/Movies ” But wait, there’s more! ” You may be accustomed to hearing that line during an infomercial for a steak knife sharpener, but what about when the talking head is pitching a brand new car? Toyota is doing just that in a new partnership with HSN . The result of this partnership is a show called “Discover Toyota,” which first aired on Sunday, October 7. HSN has been around for more than three decades, and Toyota is the first automaker to appear on the network. The aim of the show is to highlight Toyota’s hybrid lineup, including the Camry Hybrid, Highlander Hybrid, all-new Avalon Hybrid, and of course, the Prius family. According to Toyota Motor Sales VP of Marketing Communications and Motorsports Ed Laukes, “HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose out growing lineup of hybrids to people across the country.” Appearing on the show were Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com. The two appeared as the program’s auto experts – one must carefully consider the objectivity of any subject matter expert brought on to a program this is so clearly backed by Toyota, however. The show apparently also featured quizzes and Toyota-themed games, allowing fans to earn point towards sweepstakes to win a new Avalon Hybrid. Do you think this is a smart move for an automaker? Is Toyota targeting the Avalon’s target demographic with the HSN program?