Filed under: Hybrid , Hatchback , Toyota C is for Cookie. At least, that’s what the baking industry lobbyist known as Cookie Monster would have us believe. At Toyota they have another idea, where C is not for Cookie, it’s not for Car and it’s not for Compact. In the latest addition to the Prius family, C is for City. What you’re looking at is a new, smaller hybrid from Toyota, which is eagerly growing the Prius range from one four-door to include the Prius V (for Versatility), the Prius plug-in hybrid and this, the Prius C. It’s both smaller and more affordable than the existing Prius range, while delivering superlative fuel economy figures. In fact, with a 50-mpg combined rating, the Prius C claims the best economy of any car this side of a plug-in EV. Motivation is provided by a 1.5-liter four that, together with the electric motor, delivers up to 99 horsepower at peak (compared to the Prius liftback’s 134hp). It’s also more nimble than its bigger brother, and more affordable: when the Prius C reaches showrooms in the spring, it will wear a sticker price under $19,000. In the meantime, you can check out our gallery of high-resolution images from the show floor above, the stock images below and jump into the press release for more details.