Filed under: Aftermarket , SEMA Show , Toyota From the same Dream Build Challenge that brought the DragQouia to the SEMA Show, NASCAR stars Clint Bowyer and Kyle Busch also got involved with the competition hoping to win $50,000 for their respective charities. Instead of building trucks like their NHRA counterparts, Bowyer had a Prius built for the contest while Busch stuck with a car he’s very familiar with, the Camry . Bowyer’s Tekked-Out Prius is probably about as cool-looking as a Prius can get with its lowered stance, custom body kit, side cameras replacing the door mirrors and black-and-blue paint job matching the car’s techie persona. Inside is where most of the mods took place with a totally redone interior including new fabrics throughout (including leather and Alcantara) and plenty of cabin tech such as the 17-inch touchscreen computer built into the passenger side of the instrument panel. Bowyer’s charity of choice is the Emporia Community Foundation which goes to benefit Bowyer’s hometown of Emporia, Kansas. Named after Busch’s apparent alter-ego (Rowdy Burns from Days of Thunder ), the Rowdy Camry shows how mean a midsize Toyota can look with styling upgrades like a wide body kit, rear diffuser with integrated exhaust outlets and a ram air hood. The blacked-out Camry also has a lowered suspension and rides on staggered-width 18-inch wheels, and it was was built for the Kurt Busch Foundation. Scroll down for more information about both of these cars. Continue reading Tekked-Out Prius, Rowdy Camry round out Toyota’s SEMA offerings Tekked-Out Prius, Rowdy Camry round out Toyota’s SEMA offerings originally appeared on Autoblog on Thu, 01 Nov 2012 19:29:00 EST. Please see our terms for use of feeds .
Filed under: Motorsports , Videos , Toyota , Racing When Toyota CEO Akio Toyoda wanted to give his company’s 2013 NASCAR Sprint Cup Camry a shakedown run, Kyle Busch was chosen to ride shotgun. Even though Busch has won 85 races driving Toyotas in three NASCAR series, it was Toyoda who took the driver’s seat for a spin around Daytona International Speedway. The redesigned Camry stocker is expected to be submitted for approval this summer, and you can watch Akio Toyoda put it through its paces in the video below . Continue reading Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry Watch Toyota CEO Akio Toyoda drive the new NASCAR Camry originally appeared on Autoblog on Mon, 28 May 2012 12:01:00 EST. Please see our terms for use of feeds . Permalink
Filed under: Sedan , Marketing/Advertising , Videos , Toyota Toyota has finally pulled the wraps off its all-new 2012 Camry , and the marketing machine is now in full swing. The automaker is hitting the virtual airwaves with a trio of commercials highlighting its newest midsize sedan, as well as Toyota’s love for NASCAR. Kyle Busch helps out with some smoky burnouts, high-speed driving and general information about the Camry Hybrid , and yes, that does seem a bit incongruous. The first spot posted after the jump is titled ” Electrified “, and shows the NASCAR Camry turning donuts before being hit with some electricity and turning into a Camry Hybrid. The other two showcase Busch showing off for the camera. We can only hope no police were on the scene … Hop the jump to check out Toyota’s first three commercials for the 2012 Camry. Continue reading First 2012 Toyota Camry commercials look to burn up the interwebs First 2012 Toyota Camry commercials look to burn up the interwebs originally appeared on Autoblog on Wed, 24 Aug 2011 19:59:00 EST. Please see our terms for use of feeds . Permalink