Lexus IS Launch Spots Encourage Consumers to Blend Out

June 13, 2013 by · Leave a Comment 

TORRANCE, Calif. (June 13, 2013) — To launch the entirely new 2014 Lexus IS sport sedan , the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.

Lexus Captivates Audiences with the 2013 ES Marketing Campaign

September 5, 2012 by · Leave a Comment 

TORRANCE, Calif. (Sept. 5, 2012) — Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design — including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.

Toyota Sales Resurgence Gets Help from Popular Hybrid Products

May 10, 2012 by · Leave a Comment 

TORRANCE, Calif. (May 9, 2012) – The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand.

44 Environmental Projects Receive TogetherGreen Innovation Grants

October 20, 2011 by · Leave a Comment 

New York, October 19, 2011 – Energy and dollar savings for churches in Phoenix, gardens for people and wildlife in rural Colorado, and restored habitat for the threatened American eel in the Hudson River are just three expected results of the 44 projects receiving a total of $1.1 million in the latest round of TogetherGreen Innovation Grants.

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