TORRANCE, Calif. (Jan. 6, 2015) – Lexus is yet again showing its sporty disposition and rumbling into Detroit. The luxury vehicle manufacturer has announced the much-anticipated GS F performance sedan, which combines a refined four-door package with the speed and agility of a premium sports car, will be revealed at the North American International Auto Show on Tuesday, Jan. 13 at 8:40 a.m. EST in the Lexus display at Cobo Center in Detroit. The GS F will be the latest vehicle to join Lexus’ high-performance “F” line that already includes the RC F coupe.
TORRANCE, Calif. (Oct. 13, 2014)
TORRANCE, Calif. (Sept. 16, 2014)
Filed under: Etc. , Japan , Marketing/Advertising , Videos , Toyota A new Japanese Toyota ad featuring crisply suited businessmen driving into the jungle only to segue into a Psy-style music-video dance-off with a gorilla and natives is the latest car commercial to go viral. Jungle Wakudoki is the newest installment in a grand tradition of bizarre ads from the island nation that are by turns hilarious, head-scratching and occasionally even frightening. Let’s face it: My people are weird. I’m half-Japanese and take suitable pride in my Asian roots, but even I can’t figure out what’s been slipped into the water coolers of the country’s ad agencies much of the time – or the nation at large, for that matter. From Japan’s ubiquitous obsession with all things adorable ( kawaii ) to its offbeat sense of humor and its bizarrely perverse and violent tentacle porn, it’s clear there’s a lot going on in the culture, and only some of it bubbles up to the surface in its marketing efforts. Much of the strangest and most amazing ads are for non-transportation products (e.g. laundry soap , snacks, energy drinks), but the automotive space has its fair share. This latest Toyota ad had me trawling YouTube for a common theme, trying to make sense of why these spots are the way they are. Scroll down to watch the Toyota ad in question as well as a bunch of other examples of Japan’s most bizarre car-related ads and see if you can’t find the thread that runs between them.
Filed under: Recalls , Safety , Hatchback , Pontiac , Toyota The repairs needed for the faulty airbag inflators supplied by Takata continue to expand. Toyota initially announced a recall of 766,300 vehicles equipped with the bad part on June 11 as a followup to a campaign from 2013 . Soon after, the National Highway Traffic Safety Administration opened a preliminary evaluation into five automakers who also used the component in their models. Now, NHTSA has released the official announcement of the latest Toyota recall listing 844,277 affected cars, including the newly added 2003-2004 Pontiac Vibe . While NHTSA’s document didn’t include a model-by-model breakdown, General Motors spokesperson Alan Adler estimated to Autoblog that roughly 85,000 Vibes in the US would be covered under the latest recall. Like the rest of the affected models, the airbag inflator could rupture in a crash causing the bag not to work correctly, possibly spraying metal fragments at the occupant. Toyota spokesperson Cindy Knight told Autoblog that the reason for the disparity between the earlier press release and NHTSA document was that Toyota was continuing to comb through VINs to create a list of affected vehicles. The original number was an estimate of that process at the time. Scroll down to the recall report from NHTSA. Continue reading Airbag recall adds 85k Pontiac Vibes to tally Airbag recall adds 85k Pontiac Vibes to tally originally appeared on Autoblog on Fri, 13 Jun 2014 15:44:00 EST.
TORRANCE, Calif. (June 13, 2013) — To launch the entirely new 2014 Lexus IS sport sedan , the automaker today debuts three new television spots comprised of iconic, stylized visuals designed to be provocative. The strikingly different IS, which will arrive in showrooms this July, is the latest vehicle in the Lexus lineup to showcase the brand’s commitment to bold and dynamic design. Like the new IS, the supporting TV spots are a deliberately defiant departure from the status quo.
TORRANCE, Calif. (Sept. 5, 2012) — Lexus is launching a compelling and progressive marketing campaign to introduce the 2013 Lexus ES, its top-selling sedan. The entirely new ES represents the latest step forward in Lexus design — including next-generation technologies in connectivity and safety, as well as the first-ever ES hybrid.
TORRANCE, Calif. (May 9, 2012) – The Toyota Division’s strong April sales performance (160,493 units for 13.1 percent increase compared to April 2011) was helped in large part by the release of their latest hybrid products that created high levels of consumer demand.
New York, October 19, 2011 – Energy and dollar savings for churches in Phoenix, gardens for people and wildlife in rural Colorado, and restored habitat for the threatened American eel in the Hudson River are just three expected results of the 44 projects receiving a total of $1.1 million in the latest round of TogetherGreen Innovation Grants.