Toyota Engages Hispanic Community Through Latino Newsroom

April 19, 2014 by · Leave a Comment 

Torrance, Calif., April 16, 2014 – Building on its longstanding commitment to the Hispanic community, Toyota is increasing engagement even more with the launch of “ Latino News ” on the Toyota U.S.A. Newsroom.

Toyota Alabama Revved Up & Ready to Roar!

February 26, 2014 by · Leave a Comment 

HUNTSVILLE, Ala. (February 18, 2014) – Please excuse our 1,200 Toyota Alabama team members if they’re a little “revved” up today.

Lexus Collaborates with MADE Fashion Week, Coco Rocha and Giles Deacon to Create Live Holographic Fashion Experience During New York Fashion Week

September 7, 2013 by · Leave a Comment 

NEW YORK (Sept. 6, 2013)—To celebrate the launch of its all-new 2014 IS performance sedan, Lexus created and hosted a MADE Fashion Week event last night debuting a first-ever live holographic performance art experience. The event, “Lexus Design Disrupted,” featured supermodel Coco Rocha and a bold retrospective from the archives of designer Giles Deacon in a creative concept inspired by the IS and the brand’s commitment to design and technology. Joe Zee,

Toyota Introduces 2013 Prius Plug-in MPG Challenge

May 29, 2013 by · Leave a Comment 

WEST CALDWELL, N.J., May 29, 2013 – Toyota announced today the launch of the first Prius MPG Challenge rewarding environmentally-conscious, charitable organizations in N.Y., N.J. and Conn., with contributions totaling $20,000.

Lexus Design Award Launches

November 27, 2012 by · Leave a Comment 

TORRANCE, Calif.., Nov. 27, 2012 – The Lexus International Division of Toyota Motor Corporation announces the launch of the Lexus Design Award, an international design competition targeting designers around the world.

Toyota Collaborative Safety Research Center Launches Seven New Projects and Four New Partnerships with Leading Academic and Research Institutions

October 7, 2012 by · Leave a Comment 

Washington, DC, September 13, 2012 – At a Safety Research Forum here yesterday, Toyota announced the expansion of its groundbreaking partner-based automotive safety initiative with the launch of seven new research programs in partnership with leading research institutions from across North America.

Scion’s ‘What Moves You’ Campaign Highlights Unique ‘Scion Story’ in New Chapter of Brand’s Evolution

September 28, 2012 by · Leave a Comment 

TORRANCE, Calif., (Sept. 27, 2012) – Scion today announced the launch of its brand campaign “What Moves You” featuring its own unique “Scion Story.” The campaign launches today at www.scion.com and continues with targeted high-profile broadcast, print, online and out-of-home placements next week.

Toyota Financial Services Unveils New Excess Wear & Use Protection Plan

March 22, 2012 by · Leave a Comment 

March 22, 2012 – Torrance, Calif. – When it comes to vehicle leasing, consumers may have questions about their financial responsibility for items such as dings, dents, scratches, and missing parts or equipment at the time of vehicle return. To provide added assurance and to enhance the lease experience for its customers, Toyota Financial Services (TFS) and Lexus Financial Services (LFS) is excited to announce the launch of the Excess Wear & Use (EWU) Protection Plan, the newest product to join the TFS/LFS portfolio.

2011 Toyota Sales Highlights

January 6, 2012 by · Leave a Comment 

TORRANCE, Calif., Jan. 5, 2012 – - Toyota closed out 2011 with a strong December sales month of 178,311 units sold. With the launch of several new vehicles in 2011 and several more new model launches coming in 2012, Toyota has very high expectations for the future. The following are Toyota sales highlights from 2011:

Toyota and Discovery Education Invite Students to Celebrate Safe Driving With All-New Video Challenge

November 3, 2011 by · Leave a Comment 

Silver Spring, Md. (November 2, 2011) – Toyota and Discovery Education today announced the launch of the all-new Toyota Teen Driver Video Challenge – a competition that asks high school students across the country to create a unique two-minute video describing how they would encourage safe driving among their peers.

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