New TV Spots, Mini Documentaries Advance the ‘Scion Story’ Brand Campaign

February 11, 2013 by · Leave a Comment 

TORRANCE, Calif., (Feb. 11, 2013) – The real lives of five young entrepreneurs form the backbone of Scion’s newest national ad campaign, “Make Every Second Count,” that launched today at and will continue with broadcast, print and online content developed with creative agency ATTIK. The new ads and online mini documentaries build on the “Scion Story” brand campaign launched last fall to showcase the company’s longstanding commitment to individual passions.

Lexus to Host Artist’s Exhibition at Milan Design Week 2013

February 8, 2013 by · Leave a Comment 

TORRANCE, Calif., Feb. 8, 2013 – Lexus will stage a design exhibition in partnership with a world-renowned artist at Milan Design Week in April 2013*, where winning designs from the first Lexus Design Award launched last year will also be on display.

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