Toyota’s Lentz says fuel cells are the future, not EVs

Toyota’s Lentz says fuel cells are the future, not EVs

May 26, 2014 by · Leave a Comment 

Filed under: Hybrid , Technology , Toyota , Electric Toyota is not bullish on EVs. That comes from the company’s North American CEO, Jim Lentz , who said the company will focus not on electrification, but on continued hybridization with a long-term focus on hydrogen fuel cells. Lentz questioned the long-range ability of EVs, saying that Toyota feels “there are better alternatives, such as hybrids and plug-in hybrids, and tomorrow with fuel cells.” Lentz spoke about Toyota’s focus on hydrogen following Forbes Brainstorm Green conference and barely a week after a battery deal between Tesla and Toyota ended , according to Automotive News . That deal provided for 2,500 battery packs for the Rav4 EV . While valuable to Toyota, the deal “was never about open-ended volume,” Lentz said. “It was time to either continue or stop. My personal feeling was that I would rather invest my dollars in fuel cell development than in another 2,500 EVs.” Freed of its venture with Tesla , hydrogen now appears to be in Toyota’s focus. According to AN, Toyota is starting in California, offering a $7-million loan to a company called FirstElement Fuel to develop hydrogen fueling infrastructure in the Golden State. Automotive News cites a study by Toyota that claims 68 refueling stations located across the state would provide for 10,000 HFC owners. California is already planning on having 50 stations by the end of 2016.

HQ move based on study, not pitch from Gov. Perry, Toyota says

HQ move based on study, not pitch from Gov. Perry, Toyota says

April 29, 2014 by · Leave a Comment 

Filed under: Government/Legal , Toyota , Earnings/Financials Toyota’s surprising announcement on Monday that it will move its North American headquarters from Torrance, CA location to the Dallas suburb of Plano, TX is allegedly not due to any political wrangling from the state’s Republican governor, Rick Perry. Perry (above) has been up front in his aggressive pursuit of businesses and jobs for Texas, traveling to California, Missouri, Illinois and New York to tempt corporations to his state. And it’s not just about the promise of much lower taxes, a Perry spokesman reminds Automotive News that the state boasts, “a workforce that is skilled and ready to do any job.” For his part, Jim Lentz , Toyota’s North American CEO said Plano was chosen through an internal process, with the location helped by its proximity to the company’s massive pickup factory in San Antonio rather than any campaigning from the governor. Lentz explained the selection process that led to Toyota choosing the Lone Star State as its new headquarters to Automotive News : “When we made the decision that we weren’t going to go to one of our three existing locations, our search started with about 100 different cities. We put together a decision matrix that put together economic considerations, business considerations, associate considerations,” Lentz says. That left the company with 100 cities, which were pared down to 25, then down to seven, which were then split between four “primary locations” and three “secondary locations.” Lentz wouldn’t elaborate on what other cities were competing with Plano. “We visited all four of those primary locations and it became quite clear that [Dallas] was the primary choice,” Lentz told Automotive News . As The Wall Street Journal points out , however, Toyota is clearly getting a sweet deal to make the move south, including hefty state incentives out of the Texas Enterprise Fund to the tune of $40 million dollars – an estimated $10,000 per job. The WSJ notes that the latter figure is “one of the largest incentives handed out in the decade-old program and cost more per job than any other large award.” HQ move based on study, not pitch from Gov. Perry, Toyota says originally appeared on Autoblog on Tue, 29 Apr 2014 14:15:00 EST.

Society of Automotive Analysts 2014 Automotive Outlook Conference – Jim Lentz

January 13, 2014 by · Leave a Comment 

Toyota North America Region CEO Jim Lentz speaks about the improving economy, the future of the automotive industry and Toyota's goals for 2014,

Toyota sees Camry share loss despite predicting increasing sales

Toyota sees Camry share loss despite predicting increasing sales

April 3, 2013 by · Leave a Comment 

Filed under: Car Buying , Sedan , Toyota Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News , Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. “I’m not sure we can do much more than 400 [thousand] today,” Lentz said. But that doesn’t mean Camry sales are shrinking – on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it’s just that the company isn’t keeping pace with segment’s current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. “Are we going to lose [Camry] share? Probably so,” Lentz said, “but we will continue to grow in raw volume.” Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that’s because of a production bottleneck or a predicted sales ceiling isn’t clear. We’ve got a call in and will update this news item if/when we learn more. Toyota sees Camry share loss despite predicting increasing sales originally appeared on Autoblog on Tue, 02 Apr 2013 11:29:00 EST.

Watch the Live Webcast of Toyota’s Presentation at the March 27 Auto Summit

March 27, 2013 by · Leave a Comment 

Toyota Motor Sales, U.S.A., Inc. President/CEO Jim Lentz will speak at the Bank of America Merrill Lynch 2013 New York Auto Summit on Wednesday, March 27. Follow the presentation via webcast beginning at 2:50 p.m. EDT.

Media Advisory – Live Webcast of Toyota President & CEO’s Presentation at 2013 Global Auto Industry Conference

January 16, 2013 by · Leave a Comment 

Toyota Motor Sales, U.S.A. President and CEO

December 2012 and Year-End Sales Conference Call Notes

January 4, 2013 by · Leave a Comment 

Toyota Motor Sales President and CEO Jim Lentz reviews December 2012 and year-end 2012 sales.

Motor Press Guild Keynote Address – Los Angeles Auto Show

December 2, 2012 by · Leave a Comment 

Toyota Motor Sales President and CEO Jim Lentz delivers MPG keynote address at the Los Angeles International Auto Show.

J.D. Power NADA Western Automotive Conference – Jim Lentz

November 28, 2012 by · Leave a Comment 

Toyota Motor Sales President and CEO Jim Lentz speaks about the future of the auto industry at J.D. Power NADA Western Automotive Conference in Los Angeles on Nov. 27, 2012.

2012 Center for Automotive Research (CAR) Management Briefing Seminar – Jim Lentz

August 9, 2012 by · Leave a Comment 

Toyota Motor Sales President and CEO Jim Lentz discusses the importance of teamwork at the Center for Automotive Research (CAR) Management Briefing Seminar in Traverse City, Mich., on Aug. 8, 2012.

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