Filed under: Car Buying , Sedan , Toyota Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News , Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. “I’m not sure we can do much more than 400 [thousand] today,” Lentz said. But that doesn’t mean Camry sales are shrinking – on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it’s just that the company isn’t keeping pace with segment’s current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. “Are we going to lose [Camry] share? Probably so,” Lentz said, “but we will continue to grow in raw volume.” Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that’s because of a production bottleneck or a predicted sales ceiling isn’t clear. We’ve got a call in and will update this news item if/when we learn more. Toyota sees Camry share loss despite predicting increasing sales originally appeared on Autoblog on Tue, 02 Apr 2013 11:29:00 EST.
Toyota Motor Sales, U.S.A., Inc. President/CEO Jim Lentz will speak at the Bank of America Merrill Lynch 2013 New York Auto Summit on Wednesday, March 27. Follow the presentation via webcast beginning at 2:50 p.m. EDT.
Media Advisory – Live Webcast of Toyota President & CEO’s Presentation at 2013 Global Auto Industry Conference
Toyota Motor Sales, U.S.A. President and CEO
Toyota Motor Sales President and CEO Jim Lentz reviews December 2012 and year-end 2012 sales.
Toyota Motor Sales President and CEO Jim Lentz delivers MPG keynote address at the Los Angeles International Auto Show.
Toyota Motor Sales President and CEO Jim Lentz speaks about the future of the auto industry at J.D. Power NADA Western Automotive Conference in Los Angeles on Nov. 27, 2012.
Toyota Motor Sales President and CEO Jim Lentz discusses the importance of teamwork at the Center for Automotive Research (CAR) Management Briefing Seminar in Traverse City, Mich., on Aug. 8, 2012.
Toyota Motor Sales President and CEO Jim Lentz spoke at the Bank of America Merrill Lynch 2012 New York Auto Summit on Wednesday, April 4.
Toyota Motor Sales President and CEO Jim Lentz discusses Toyota’s industry sales forecast, the company’s brand strategy, upcoming product launches and design and technology strategy at the Bank of America Merrill Lynch 2012 New York Auto Summit on Wednesday, April 4, 2012.
December 2011 and Year-End Sales Conference Call, featuring Jim Lentz, President and Chief Operating Officer of Toyota Motor Sales, U.S.A.