A few years ago the Toyota Marine Department invited Toyota Motor Corporation president Akio Toyoda to spend several days on the water driving their new Ponam range of premium yachts soon to be launched in Japan. As a master driver, Toyoda was inspired by the power of the turbodiesel powertrains and the handling and stability of the advanced hull designs; as the Chief Branding Officer of Lexus International, he also appreciated the potential of a stylish premium performance yacht to complement the Lexus lifestyle. This led the Marine Department to envision how a premium performance yacht might expand the Lexus brand into new areas of lifestyle and recreation. Today Lexus reveals the result of this project, a running proof-of-concept for a Lexus Sport Yacht, at Di Lido Island on Biscayne Bay, Miami Beach, Fla.
Plano, Texas, Dec. 8, 2016 — For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety’s (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.
The introduction of the new LC performance coupe is a significant illustration of Lexus’ dedication to create cars with exciting, emotional designs and exhilarating performance.
TORRANCE, Calif. (Jan. 4, 2016) — Today Lexus debuted a national integrated marketing campaign for the entirely redesigned Lexus RX luxury crossover. With a modern interior wrapped in a chiseled exterior, the revolutionary new RX demonstrates that sophistication can have an edge. The marketing campaign targets customers looking for an SUV that’s as interesting as their dynamic lifestyles.
Filed under: Green , Lexus , Toyota , Hybrid Lexus’s Mark Templin isn’t sold on plug-in hybrid powertrain technology as a viable way to reduce emissions. Continue reading Why Lexus shies away from plug-in hybrids Why Lexus shies away from plug-in hybrids originally appeared on Autoblog on Mon, 20 Apr 2015 10:00:00 EST. Please see our terms for use of feeds . Permalink
NEW YORK – April 1, 2015 – Lexus has shown that it has once again redefined the luxury sport utility segment with the unveiling of the all-new RX at the 2015 New York Auto Show today. As the best-selling model in the brand’s 26-year history—with global sales of more than 2.1 million units—the RX represents three out of ten vehicles ever sold by Lexus. The 2016 RX builds on that trend with a completely new, luxurious interior to match its fresh, new, chiseled body style. The large dose of Lexus brand DNA that’s been artfully incorporated into the details can not only be seen, but also felt. The new fourth-generation RX also boasts exceptional on-road performance and safety technologies that include the innovative Lexus Safety System+.
Filed under: 2015 New York Auto Show , Lexus , Toyota , Safety , Technology , Crossover , Sedan , Budget , Hybrid , Luxury Toyota unveils its Toyota Safety System and Lexus Safety System+, both centered around autonomous-braking capability, aimed at bringing advanced driver safety and convenience features way down in price. Continue reading Toyota, Lexus will offer low-cost automated braking system Toyota, Lexus will offer low-cost automated braking system originally appeared on Autoblog on Mon, 30 Mar 2015 10:00:00 EST. Please see our terms for use of feeds . Permalink
GENEVA (March 3, 2015)
GENEVA (Feb. 17, 2015) – Lexus will reveal its all-new concept, the LF-SA, at the 2015 Geneva Motor Show.
Filed under: Plants/Manufacturing , Lexus , Toyota , Coupe , Performance , Supercars After the long, expensive development of the Lexus LFA, the Japanese luxury brand has absolutely no intention to build a supercar successor anytime soon. Instead, the company is going to stick to more accessible performance through its F performance sub-brand. Continue reading Lexus: No plans for LFA replacement anytime soon Lexus: No plans for LFA replacement anytime soon originally appeared on Autoblog on Tue, 10 Feb 2015 11:31:00 EST. Please see our terms for use of feeds . Permalink