Toyota Financial Services President & CEO George Borst to Retire, Mike Groff to be Appointed New Company President & CEO
TORRANCE, Calif., July 29, 2013 – Toyota Financial Services (TFS) announced today that George Borst , the company’s U.S. leader of 16 years will be retiring effective September 30, 2013, after which he will assume the role of Executive Advisor until the end of calendar year 2014. Appointed to replace Borst is Mike Groff , currently Senior Vice President, Sales, Marketing & Product Development at TFS.
Filed under: Car Buying , Hybrid , Marketing/Advertising , Toyota , TV/Movies ” But wait, there’s more! ” You may be accustomed to hearing that line during an infomercial for a steak knife sharpener, but what about when the talking head is pitching a brand new car? Toyota is doing just that in a new partnership with HSN . The result of this partnership is a show called “Discover Toyota,” which first aired on Sunday, October 7. HSN has been around for more than three decades, and Toyota is the first automaker to appear on the network. The aim of the show is to highlight Toyota’s hybrid lineup, including the Camry Hybrid, Highlander Hybrid, all-new Avalon Hybrid, and of course, the Prius family. According to Toyota Motor Sales VP of Marketing Communications and Motorsports Ed Laukes, “HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose out growing lineup of hybrids to people across the country.” Appearing on the show were Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com. The two appeared as the program’s auto experts – one must carefully consider the objectivity of any subject matter expert brought on to a program this is so clearly backed by Toyota, however. The show apparently also featured quizzes and Toyota-themed games, allowing fans to earn point towards sweepstakes to win a new Avalon Hybrid. Do you think this is a smart move for an automaker? Is Toyota targeting the Avalon’s target demographic with the HSN program?
Filed under: Marketing/Advertising , Toyota There’s more movement in the world of marketing: while Lincoln gets on with its ” Reimagined ” campaign, Toyota has announced a new ad slogan, “Let’s Go Places.” Time will tell where it slots into the brand’s history of taglines, from the rather anonymous end where “Moving Forward” (the phrase it replaces) and “See how much car your money can buy” lives, to the more memorable “I love what you do for me!” and classic “Oh, what a feeling!” slogans. Toyota engaged in “extensive research and collaboration” with five advertising partners and a research firm to come up with it, so don’t mistake the tagline’s brevity for back-of-a-napkin hunch. For a peek into its deeper meanings, including the obligatory nods to “optimism” and “exciting innovation” and “enriching lives” and being “aspirational,” there’s a press release with all the answers below. Continue reading Toyota debuts ‘Let’s Go Places’ tagline Toyota debuts ‘Let’s Go Places’ tagline originally appeared on Autoblog on Thu, 13 Sep 2012 11:30:00 EST. Please see our terms for use of feeds . Permalink
TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c , the newest member of the Prius Family. “The Game of Life with Prius c ” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.
TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years.
TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.
Filed under: Sedan , Marketing/Advertising , Toyota According to Toyota , over the last 30 years the company has sold a staggering 9 million Camry models in the United States. In other words, practically everyone has had some experience with Toyota’s ever-popular mid-sizer. Toyota wants to explore how those figures have impacted the world around us with a new advertising campaign. “The Camry Effect” aims to figure out exactly how many visitors to the company’s web site have interacted with the sedan over the years. Toyota is collecting stories about Camry owners and their adventures behind the wheel of the four-door. If you drove your parent’s Camry to college, took one across country or otherwise enjoyed some time behind the wheel during a pivotal moment in your life, Toyota wants to hear from you. Head over to The Camry Effect site to share your story and answer a few questions about your experience with the Camry nameplate. Hit the jump to take a look at the campaign’s introductory video. Continue reading Toyota asks owners to measure ‘The Camry Effect’ Toyota asks owners to measure ‘The Camry Effect’ originally appeared on Autoblog on Tue, 06 Sep 2011 16:56:00 EST. Please see our terms for use of feeds .
Lexus CT 200h Supercharged – Fox Marketing