Toyota Highlander Super Bowl Muppet ad is pure Mayhem

January 30, 2014 by · Leave a Comment 

Filed under: Budget , SUV , Marketing/Advertising , Toyota , Celebrities , Humor We previewed Toyota’s upcoming Super Bowl ad nearly a week ago, but with the big game just around the corner, the Japanese brand has now dropped the minute-long spot which will air on Sunday. As we said in that original post, the commercial stars Terry Crews from Brooklyn Nine-Nine, the Muppets (mostly Dr. Teeth and the Electric Mayhem band, as well as Gonzo and Rowlf) and the redesigned 2014 Toyota Highlander . We won’t spoil the premise, but suffice it to say that the Muppets’ goal of loosening Crews up is wildly successful. Make sure to watch through to the end for Animal’s take on Toyota’s motto, “Let’s go places.” We’ve got the full video down below , along with a press release from Toyota . Have a look and let us know what you think. Continue reading Toyota Highlander Super Bowl Muppet ad is pure Mayhem Toyota Highlander Super Bowl Muppet ad is pure Mayhem originally appeared on Autoblog on Wed, 29 Jan 2014 16:58:00 EST. Please see our terms for use of feeds . Permalink

Auto Ad of the Year Award finalists announced [w/video]

December 22, 2013 by · Leave a Comment 

Filed under: Marketing/Advertising , Videos , Audi , BMW , Dodge , Honda , Hyundai , Land Rover , Smart , Toyota , Volkswagen , Celebrities , Humor , Fiat Finalists for the 2013 Automobile Advertising of the Year awards have been picked, and Ron Burgundy from Anchorman 2 with the 2014 Dodge Durango is one of them. So is the underside of a cat (it’s more interesting than it sounds), which is seen through a Kia Optima panoramic sunroof. There are 15 other entertaining advertisements to be watched and looked at, ranging from the “Hands” and “Illusions” spots from Honda to a Land Rover commercial that doesn’t feature a single one of its vehicles. And motorsports geeks are sure to love Honda’s auditory and visual recreation of Ayrton Senna’s Formula One lap record at Suzuka during qualifying in 1989. We’ve included the press release and all of the videos for the ad campaigns below for your enjoyment, which are divided into four categories: Broadcast TV, Online Videos, Interactive, and Experiential Advertising. To see the three Print/Outdoor category finalists, head over to the gallery . The winners will be presented at the Detroit Auto Show next month. Continue reading Auto Ad of the Year Award finalists announced [w/video] Auto Ad of the Year Award finalists announced [w/video] originally appeared on Autoblog on Sun, 22 Dec 2013 12:40:00 EST. Please see our terms for use of feeds . Permalink

Toyota Financial Services President & CEO George Borst to Retire, Mike Groff to be Appointed New Company President & CEO

July 30, 2013 by · Leave a Comment 

TORRANCE, Calif., July 29, 2013 – Toyota Financial Services (TFS) announced today that George Borst , the company’s U.S. leader of 16 years will be retiring effective September 30, 2013, after which he will assume the role of Executive Advisor until the end of calendar year 2014. Appointed to replace Borst is Mike Groff , currently Senior Vice President, Sales, Marketing & Product Development at TFS.

Buy a Toyota GT86 and your wife will hate you

Buy a Toyota GT86 and your wife will hate you

November 15, 2012 by · Leave a Comment 

Filed under: Coupe , Performance , Marketing/Advertising , Videos , Scion , Subaru , Toyota Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the “online film promoting the Toyota GT86 ” you’ll see below , created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think. In any case, we suggest you watch the video below to see how much fun men can have with a GT86 – or Scion FR-S or Subaru BRZ , presumably – at the expense of their significant others. Fair warning: There’s a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in. Marketing. Gotta love it. Unless you’re married to a man.

Toyota hawks Avalon Hybrid on Home Shopping Network

Toyota hawks Avalon Hybrid on Home Shopping Network

October 9, 2012 by · Leave a Comment 

Filed under: Car Buying , Hybrid , Marketing/Advertising , Toyota , TV/Movies ” But wait, there’s more! ” You may be accustomed to hearing that line during an infomercial for a steak knife sharpener, but what about when the talking head is pitching a brand new car? Toyota is doing just that in a new partnership with HSN . The result of this partnership is a show called “Discover Toyota,” which first aired on Sunday, October 7. HSN has been around for more than three decades, and Toyota is the first automaker to appear on the network. The aim of the show is to highlight Toyota’s hybrid lineup, including the Camry Hybrid, Highlander Hybrid, all-new Avalon Hybrid, and of course, the Prius family. According to Toyota Motor Sales VP of Marketing Communications and Motorsports Ed Laukes, “HSN has a really loyal and engaged base of viewers, so it was a natural partner to help us expose out growing lineup of hybrids to people across the country.” Appearing on the show were Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com. The two appeared as the program’s auto experts – one must carefully consider the objectivity of any subject matter expert brought on to a program this is so clearly backed by Toyota, however. The show apparently also featured quizzes and Toyota-themed games, allowing fans to earn point towards sweepstakes to win a new Avalon Hybrid. Do you think this is a smart move for an automaker? Is Toyota targeting the Avalon’s target demographic with the HSN program?

Toyota debuts ‘Let’s Go Places’ tagline

Toyota debuts ‘Let’s Go Places’ tagline

September 13, 2012 by · Leave a Comment 

Filed under: Marketing/Advertising , Toyota There’s more movement in the world of marketing: while Lincoln gets on with its ” Reimagined ” campaign, Toyota has announced a new ad slogan, “Let’s Go Places.” Time will tell where it slots into the brand’s history of taglines, from the rather anonymous end where “Moving Forward” (the phrase it replaces) and “See how much car your money can buy” lives, to the more memorable “I love what you do for me!” and classic “Oh, what a feeling!” slogans. Toyota engaged in “extensive research and collaboration” with five advertising partners and a research firm to come up with it, so don’t mistake the tagline’s brevity for back-of-a-napkin hunch. For a peek into its deeper meanings, including the obligatory nods to “optimism” and “exciting innovation” and “enriching lives” and being “aspirational,” there’s a press release with all the answers below. Continue reading Toyota debuts ‘Let’s Go Places’ tagline Toyota debuts ‘Let’s Go Places’ tagline originally appeared on Autoblog on Thu, 13 Sep 2012 11:30:00 EST. Please see our terms for use of feeds . Permalink

Toyota Debuts Integrated Marketing Campaign for All-New Prius c

March 13, 2012 by · Leave a Comment 

TORRANCE, Calif. (March 12, 2012) – Toyota Motor Sales U.S.A., Inc., along with its agency of record, Saatchi & Saatchi LA, today launched the marketing campaign for the Prius c , the newest member of the Prius Family. “The Game of Life with Prius c ” demonstrates key vehicle attributes in a fun and approachable way that aims to appeal to first-time car buyers looking for a fuel-efficient and tech-savvy solution to their transportation needs.

Toyota Reinvents More Than the Camry in Extended Version of Super Bowl XLVI Commercial

January 30, 2012 by · Leave a Comment 

TORRANCE, Calif. (January 30, 2012) – Toyota Motor Sales, U.S.A., Inc. today announced the premiere of the extended version of its Super Bowl XLVI commercial. The spot takes a cue from the marketing campaign promoting the striking reinvention of the 2012 Camry, America’s best-selling car for 10 consecutive years.

All-New Lexus GS 350 Sport Sedan to Arrive in February 2012

November 25, 2011 by · Leave a Comment 

TORRANCE, Calif., Nov. 23, 2011 – Bringing sophisticated style, exciting performance and advanced technology to the luxury sport sedan segment, the new 2013 Lexus GS 350 comes to dealer showrooms in February 2012. Its arrival will be heralded by Lexus’ first-ever Super Bowl commercial, followed by Lexus being the Official Automotive Marketing Partner of the Sports Illustrated swimsuit issue.

Toyota asks owners to measure ‘The Camry Effect’

Toyota asks owners to measure ‘The Camry Effect’

September 7, 2011 by · Leave a Comment 

Filed under: Sedan , Marketing/Advertising , Toyota According to Toyota , over the last 30 years the company has sold a staggering 9 million Camry models in the United States. In other words, practically everyone has had some experience with Toyota’s ever-popular mid-sizer. Toyota wants to explore how those figures have impacted the world around us with a new advertising campaign. “The Camry Effect” aims to figure out exactly how many visitors to the company’s web site have interacted with the sedan over the years. Toyota is collecting stories about Camry owners and their adventures behind the wheel of the four-door. If you drove your parent’s Camry to college, took one across country or otherwise enjoyed some time behind the wheel during a pivotal moment in your life, Toyota wants to hear from you. Head over to The Camry Effect site to share your story and answer a few questions about your experience with the Camry nameplate. Hit the jump to take a look at the campaign’s introductory video. Continue reading Toyota asks owners to measure ‘The Camry Effect’ Toyota asks owners to measure ‘The Camry Effect’ originally appeared on Autoblog on Tue, 06 Sep 2011 16:56:00 EST. Please see our terms for use of feeds .

Next Page »

Tweeter button Facebook button Youtube button