Court rules woman can sue Toyota for pranking her

Court rules woman can sue Toyota for pranking her

September 15, 2011 by · Leave a Comment 

Filed under: Government/Legal , Marketing/Advertising , Toyota Anyone out there interested in having a crazy stalker? How about if that stalker had personal information such as your home address, email and phone number? Nope, doesn’t sound like much fun to us, either. T hat’s exactly what happened to Amber Duick , a woman from California who claims she was duped into signing up for a five-day stalking, courtesy of the marketing team at Saatchi & Saatchi, on behalf of Toyota . One of Amber’s so-called friends decided it would be funny if she had an online stalker, so he forwarded her an email for a “personality test” that was actually an application to be punked. It was all part of a campaign in 2009 for the Toyota Matrix called “Your Other You.” Duick’s made-up “stalker” was named Sebastian Bowler, a 25-year-old soccer fanatic from England with a drinking problem and a pit bull named Trigger. According to a series of emails sent to Duick, Bowler was on his way to her home and planned to sleep on her couch for a few nights after running into problems with the law. Eventually, Duick was informed via an emailed video link that she was being pranked. Haha, very funny. Duick sued.

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