Filed under: Sedan , Toyota With competition from Ford , Chevrolet , Honda , Hyundai , Kia , Mazda and Nissan mounting, Toyota is getting set to unveil a refreshed version of its Camry sedan a mere two years after it was fully redesigned. According to a report from Bloomberg , Toyota’s move to freshen the still young Camry comes as it seeks to retain its US sales crown in the midsize segment . That desperation has lead to increased incentives and fleet sales in a bid to keep its title, all while trying to keep pace with a slew of very competent competitors . “It’s safe to say we’ll be doing something with it,” Bill Fay, group vice president of the Toyota brand in the US, told Bloomberg during last week’s LA Auto Show . “We’ll be paying significant attention to Camry next year.” Fay wasn’t willing to offer hints about what that “attention” would yield, but with a new Hyundai Sonata debuting in New York and increased production of the strong-selling Fusion both on the horizon, it’s possible the Camry could be in a bad way if tweaks aren’t made to keep it competitive. We can think of some things that’d help the Camry – more luxury features and technology along with a more fashionable exterior, to name a few – but what do you want to see Toyota do different? What would Toyota need to do to the Camry to make you think about buying one? Let us know in Comments. Toyota Camry to get ‘significant’ attention in 2014? originally appeared on Autoblog on Sun, 24 Nov 2013 15:45:00 EST.
Filed under: Car Buying , Sedan , Toyota Toyota may be set to lose share the midsize sedan market. While speaking with Automotive News , Toyota North America CEO Jim Lentz said that if his company kept pace with the current swell in the market for family four doors, Toyota would need to sell around 500,000 Camry models. “I’m not sure we can do much more than 400 [thousand] today,” Lentz said. But that doesn’t mean Camry sales are shrinking – on the contrary, Lentz thinks Toyota will likely sell more Camry units in 2013 than it did in 2012, it’s just that the company isn’t keeping pace with segment’s current explosion in popularity. Industry wide, midsized sedan sales have increased by 20 percent. “Are we going to lose [Camry] share? Probably so,” Lentz said, “but we will continue to grow in raw volume.” Toyota sold 404,886 Camry units last year, and the company just revised its 2013 sales objective from 2.18 million units earlier this year to 2.2-million plus units, so while things are looking up for the brand and Camry sales may be on the rise, Toyota may not have the muscle to keep up its share in the sedan segment. Whether that’s because of a production bottleneck or a predicted sales ceiling isn’t clear. We’ve got a call in and will update this news item if/when we learn more. Toyota sees Camry share loss despite predicting increasing sales originally appeared on Autoblog on Tue, 02 Apr 2013 11:29:00 EST.
TORRANCE, Calif. – Toyota introduced today the all-new, seventh-generation Camry, America’s best-selling car for nine years running and 13 of the past 14 years. The 2012 Camry debuts a bold, sophisticated new design with a more spacious interior, improved driving dynamics and an even quieter ride than before.