Integrated Marketing Campaign Elevates 2014 Toyota Corolla to New Heights

September 10, 2013 by · Leave a Comment 

TORRANCE, Calif. (September 5, 2013) –The world’s best-selling vehicle nameplate of all time is about to take drivers to new places. When the 2014 Toyota Corolla hits dealer showrooms this fall, the accompanying marketing campaign will showcase the car’s upgraded technology and elevated styling—inside and out. The marketing campaign aims to reach the Millennial generation while still appealing to the baby boomer audience that has made the model so popular through the years.

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